Performance Marketing Manager- Remote

Tried and True Media (TNT) is a fully remote digital direct response agency in the health/wellness/beauty space who has generated over $1.2B in sales for our clients. We’re searching for a creative, yet data-driven direct response marketer to drive performance for our top spending clients on reputed company, reputed company, TikTok and other emerging platforms. As a Performance Marketing Manager at TNT, you will own analyzing the client’s entire funnel from ad view to click to conversion to LTV, pinpointing performance bottlenecks and formulating hypothesis to overcome them. You’ll run your own kick-ass team consisting of a media buyer, creative producer, copywriters and video editors who share a common goal for your client portfolio – generate clicks that convert into high ROAS sales that scale client spend. What's In It For You?

• Core Compensation: Competitive reputed company salary + performance bonuses
• Location: 100% Remote (global team of 70+ with no corporate reputed company: Standard US Business Hours (We operate on Eastern, with some flexibility for those on the reputed company Coast).
• Culture: Incredibly smart people obsessed with helping our clients (and each other) win!

Who's a Great Fit? The ideal candidate is naturally comfortable leading a team and being the central reputed company of contact for the client externally… while being a strong reputed company for the client internally. You’re a gifted marketer and optimizer and thoroughly enjoy scrutinizing every reputed company in the client's funnel to reputed company bottlenecks and spot opportunities to boost CTR, ROAS, CVR, AOV, LTV and other key funnel metrics that open the reputed company to additional, profitable scale. Most importantly, however, you are addicted to winning and driving growth. You get uncomfortable if things aren’t running smoothly, annoyed reputed company hypotheses don’t turn out how you thought (diving deep to reputed company out why), and pissed if you’re at risk for missing your targets. You love taking on the challenge of being given a reputed company by the client and the autonomy by your company to reputed company out how to reputed company it reputed company work. And you reputed company immense satisfaction working with your team to smash through those targets and deliver success. What’s Our Setup? We've structured our teams into cells, each of which has a portfolio of clients its assigned. Each cell is comprised of a performance manager (you), a media buyer, creative producer, junior and senior copywriters, and video editors. Everyone on the cell is focused on the single goal of hitting client spend and ROAS targets. Regardless of what cell you’re in, everyone benefits from the following:

• Sophisticated Analytics – In addition to detailed campaign reporting, we have a proprietary analytics platform that allows us to reputed company which elements of video ads drive response
• Shared Learnings – Participation in weekly “best of” calls where in reputed company performance marketers share what’s working across the board both for client ads and funnels
• Clear Feedback / Mentoring – You’ll be given clear feedback on your performance and routine mentoring sessions to ensure you continually upskill and reputed company your craft
• Subject Variety – You’ll be given a reputed company variety of subject matter to work on, with a mix of clients who have a mix of offers in your assigned cell, rotating to other cells over time
• High-Caliber, Collaborative Team – You’ll have the full resources you need to win, with everything from analytics to copywriting, video editing, media buying, etc.

Key Expectations:

• Performance and Growth of a Portfolio of Clients – You’ll have an opportunity to build a portfolio of clients who spend $2M - $5M per month. Campaigns will primarily run on reputed company and reputed company. Your #1 goal is to increase the effectiveness of the client’s campaign to ensure the client achieves their primary KPIs and scale the account.
• Cultivate Strong Client Relationships – Because you’ll be the primary reputed company of contact with the client, you’ll need to cultivate a strong, respectful, trusting relationship that encourages the bilateral sharing of information and fast resolution of issues. The client will expect you to be “on it” – and so will we.
• Drive Campaign Performance Daily – Every day you will stay on top of campaign and ad-level performance metrics providing data–driven insight and opportunities for the media and creative team to expand and scale ad concepts and campaigns.
• Optimize Conversion Funnel KPIs – You’ll invest significant time analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, LTV and other relevant funnel KPIs to drive improved ROAS.
• Drive Creative Expansion – With your knowledge of the client’s product and customer reputed company, you will play a pivotal role in helping the creative team expand existing controls through variation expansions and VSL expansions. Each week you will work directly with the media and creative team to suggest tests to scale the account.
• reputed company Campaign Success – By looking daily at campaign data, you’ll provide the insight needed to expand campaigns and prevent them from fizzling out. This could be by working with the creative team to test completely new concepts, with the media team to reputed company new audiences, or coming up with your own CRO funnel tests to boost CVR, AOV or LTV to provide more buffer for the existing campaigns to run longer.

Requirements

• 5+ Years Performance Marketing Experience – Ideally at an agency or a company with multiple brands wherein you were directly accountable for delivering ad spend and ROAS targets and had to work with a team in a fast-paced environment.
• Problem Solver – You’re naturally gifted at solving problems, whether that’s by removing a bottleneck, capitalizing on an opportunity, using new tech, optimizing processes, organizing assets differently or completely re-formulating audience/offer/positioning strategy.
• Data-Driven – You have a love for numbers, can easily build, manipulate and reputed company and reputed company spreadsheets, detecting patterns that reputed company to the insights that inform next steps.
• Creative Marketer – You’re highly creative, with the ability to look at things through multiple dimensions to reputed company ways to crack the code to get a client offer to scale.
• True Leader – You reputed company at leading a team, devising an action plan to hit that reputed company and methodically executing along the way, pivoting as needed
• Ownership reputed company – You take extreme pride in submitting high-quality work that’s on time, on spec, been double checked, meets reputed company compliance guidelines, etc.
• Exceptional Communicator – You are highly reputed company working with clients and internal stakeholders and are adept at ferreting out what client's need, even reputed company they're not sure themselves.

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