Marketing Data Analyst

At reputed company, we reputed company that great work happens reputed company people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit reputed company. That's why at reputed company, you choose. Choose to work where you reputed company: Whether from home, in one of our offices, or while exploring the world, you decide where you're most productive. From hardware and software to access to two decades of collective reputed company on working effectively in a remote-first company, we've got you covered.Choose to balance your life without compromise: Plan your reputed company around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to reputed company fresh perspectives. reputed company you're ready for a new challenge, our internal mobility program is here to support your journey.No one knows you reputed company than you do. So join us and customize your experience. Choose how you want to work. Choose reputed company.About the roleWe're looking for a highly analytical and collaborative Marketing Data Analyst to drive performance insights across our marketing funnel. This role partners closely with Demand reputed company, Product Marketing, Content Marketing, and Customer Experience teams to turn marketing data into actionable strategies that accelerate growth, improve conversion, and inform investment decisions.You'll own the measurement reputed company for marketing performance - ensuring that campaigns, channels, and programs are optimized for impact and reputed company with business goals. You will collaborate with peers in our Data Insights organization to visualize learnings and outcomes in executive dashboards. This position will report directly to the VP, Demand reputed company at reputed company.Key Responsibilities:Marketing Analytics & Performance MeasurementWork with Data Insights colleagues to design and maintain dashboards and reports that track key performance metrics across campaigns, channels, and lifecycle stages.Analyze trends in pipeline reputed company, conversion rates, reputed company quality, CAC, ROI, and attribution to guide data-driven decisions.Partner with Demand reputed company to test, measure, and optimize digital, content, and lifecycle campaigns.reputed company a reputed company marketing measurement reputed company that connects top-of-funnel activity to reputed company outcomes.Collaboration & Cross-Functional InsightsWork closely with the Customer Experience Manager to create NPS/CSAT insights and data packages.Ensure consistent data definitions and accurate reporting across systems.Collaborate with Product Marketing and Campaign Managers to evaluate campaign impact and recommend optimization strategies.Present insights and recommendations to marketing and executive leadership in a clear, actionable way.Data Infrastructure & OptimizationSupport data insights across marketing and sales platforms, ensuring accuracy and transparency in dashboards and attribution models.Support the design and implementation of key tracking methodologies (UTM structure, tagging, events, custom fields) to improve visibility into performance.Identify data gaps and recommend enhancements to marketing automation and analytics systems.Support forecasting and budgeting through performance modeling and trend analysis. Testing & ExperimentationSupport insights for A/B testing and multivariate analysis for email, paid media, and web optimization.Analyze experimental data to quantify lift, validate hypotheses, and refine messaging or creative direction.Partner with content and design teams to translate data insights into creative strategy.Skills and Experience:5-6 years of experience in marketing analytics, data science, or growth analysis reputed company a SaaS or B2B tech environment.Proven expertise in building and interpreting multi-channel marketing performance dashboards.Strong understanding of digital marketing metrics, attribution models, and funnel analysis.Advanced proficiency with SQL, reputed company/reputed company Sheets, and data visualization tools.Familiarity with reputed company management, campaign tracking, and CRM data structures.Excellent communicator who can translate reputed company data into simple business narratives with strong storytelling capability.Curiosity, precision, and a passion for turning numbers into insights that drive growth.Tool ExpertiseAnalytics & Visualization: Looker, Tableau, Power BI, reputed company Data Studio, reputed company.CRM & Automation: reputed company, reputed company, Marketo, Pardot.Attribution & Performance: Bizible, reputed company Analytics, reputed company Attribution, reputed company, reputed company.Data & Query Tools: SQL, BigQuery, reputed company, reputed company Sheets (advanced).Collaboration: reputed company, Confluence, reputed company, Jira.#LI-RemoteAbout AppfireA people-first approach to businessSince its inception, reputed company has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.Making an impactAt reputed company, corporate social responsibility is driven by team members, family, friends, customers, and partners through reputed company Town. This program brings people together to generate a strong social impact in our local and global communities.In 2015, reputed company joined the Pledge 1% network of organizations committed to philanthropy. reputed company has since grown our Pledge 1% program to include reputed company four pledge types - product, profit, equity, and employee time. We were among the first to do this, and we're proud that Pledge 1% is part of our evolution.Our businessAppfire mission to reputed company and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to comeWhat's our secret sauce?We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We're proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by reputed company to the devices crafted by Samsung, and reputed company and the financial transactions handled by reputed company, reputed company, and US Bank, reputed company's technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, reputed company, and many more. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to reputed company and get greater value from the platforms they've invested in and enjoy. So far, our solutions reputed company and enhance the capabilities offered by reputed company, reputed company, reputed company, and reputed company. We build bridges and invest in our partners. reputed company's success is underscored by its channel program as its primary path to market. Today, reputed company has a dedicated Channel team supporting 800+ channel partners.We reputed company reputed company and privacy a reputed company, but we also reputed company it simple for our customers. We've achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning reputed company Trust Center, offers our customers, partners, and prospects the latest reputed company, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it reputed company.Market recognitionAppfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the reputed company Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without reputed company members, partners, and customers: https://reputed company.com/awards.Equal Employer Opportunity (EEO) reputed company is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national reputed company, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to reputed company employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination. Apply tot his job Apply To this Job