Lead Generation Specialist – Penn Foster – Scranton, PA

Job title: Lead Generation Specialist Company: Penn Foster Job description: Position Summary: We’re looking for an energetic, ambitious, multi-tasking marketer who thrives in a fast-paced environment to join the B2B Marketing Team within Penn Foster’s Career Business Unit. This is an excellent opportunity to work on a broad range of marketing projects in collaboration with our dynamic team, while positioning yourself for career growth. As Marketing Specialist, you will be responsible for a variety of tasks focused on lead generation, content development, and sales enablement to drive new business with employers seeking educational and training solutions. This position will support B2B sales efforts by assisting in the development and management of marketing campaigns; conceptualizing and writing of lead gen content; analyzing the effectiveness of marketing activities; preparing reports and helping maintain our lead database. Essential Job Functions: A bachelor’s degree in marketing or business preferred 2-3 years of experience in a B2B marketing role is preferred, lead gen experiences a plus Excellent written and verbal communication, copy writing skills Project and campaign management experience Detail oriented and strong organizational skills Data driven decision making Ability to work independently as well as in a team environment, often under tight deadlines Ability to work well under pressure, in a fast-paced environment Experience with marketing automation tools (HubSpot, etc.) and CRM systems (Salesforce, etc.) Proficient in Microsoft Office, PowerPoint, Excel Knowledge, Skills, Abilities: Implementing marketing campaigns and supporting lead gen efforts by developing and promoting emails & landing pages, creating lead nurture campaigns, and constantly A/B testing to optimize performance Brainstorming, writing, and editing lead gen and thought leadership content pieces including ebooks, how-to guides, white papers, and industry reports Planning, organizing, promoting and executing industry tradeshows, webinars, events and speaking engagements Developing sales and marketing materials, including decks, brochures, and testimonials; help to evolve message, become expert in business area to understand needs and challenges Copy writing for website content; ensure website is on-message and updated with new content for your division Support regular reporting on marketing results; analyzing effectiveness of various marketing channels and make strategic recommendations based on trends Writing new blog & social posts; developing ideas for content offers to drive leads Creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands Detail-oriented and knowledgeable within Data Analysis with experience carrying out in-depth research, evaluating and improving marketing Equal Employment Opportunity: At Penn Foster we are proud to be an Equal Employment Opportunity employer. We are committed to creating a work environment that embraces and celebrates diversity. We encourage underrepresented groups to apply. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other status protected under federal, state, or local law. About Us: At Penn Foster, we are dedicated to helping over 300,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that’s prepared for the future job market. We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today. What We Offer: We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs. Powered by JazzHR Expected salary: Location: Scranton, PA Job date: Fri, 19 Aug 2022 07:57:53 GMT Apply for the job now! Apply tot his job Apply To this Job