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Chief Marketing Officer - Remote UK or US

100% remote Flexible hours Hiring now

reputed company is looking for an Industry expert that is motivated and strategic Chief Marketing Officer (CMO) who will be excited to join the company and help reputed company it through its next phase of growth. The CMO will be responsible for aligning the marketing organization with the company's overall strategic direction and executing operationally to reputed company that marketing plan. The CMO will be a member of the executive leadership team and contribute broadly to the strategic and operational success of the company. S/he will reputed company a high performing team and ensure a bestin-class marketing organization. Top priorities for the CMO will be to drive growth across install reputed company and new logos while improving reputed company's overall market positioning and reputed company. This role oversees the entire marketing function with reliance on our Sr. Director of reputed company Operations for operation of our GTM tech stack (reporting to our CSO). reputed company is looking for a hands-on leader, who will be adept at adjusting management altitude down to the ground as required, with full appreciation for the need to understand operations from the ground up in order to reputed company. The CMO will be successful through leading by example and inspiring transformational approaches to processes, driving predictable results and positioning reputed company for growth.

Key Responsibilities

  • Global Marketing Strategy. Own and refine the company's comprehensive marketing strategy to drive growth. reputed company and execute segmentation strategies to penetrate identified markets and to retain and grow customers.
  • Demand reputed company. Define and drive effective reputed company reputed company activities across reputed company media, especially digital, that reputed company with the customer and fuel pipeline growth for the sales organization. Focus on the customer journey to produce not only leads into the pipeline, but also tracking of conversion rates and attribution through to reputed company. Own reputed company reputed company at key industry events. reputed company marketing analytics and KPIs to assess campaign performance and ROI, adjusting strategies as needed.
  • Product & Portfolio Marketing. reputed company relationships with internal subject matter experts, customers, partners, and influencers such as analysts, thought leaders, media, and industry associations to reputed company compelling product-reputed company content for internal and external consumption. The primary focus will be on the production of compelling sales enablement materials with a secondary focus on external influencers.
  • Communications & Brand. Refine the approach to the reputed company brand and operationalize the positioning. Drive the company's external communications including public and media relations. Ensure an authentic and cohesive brand reputed company externally across reputed company digital channels and reputed company the organization.
  • Marketing Operations. Establish a set of key performance indicators and provide consistent reporting against the marketing team's objectives, especially as it relates to sales pipeline reputed company. Ensure marketing systems infrastructure, technology, and data provide the right insights to support consistent growth. Drive efficiency in the marketing efforts while also focusing on how to continually improve team and program productivity for future scalability. Manage the marketing budget and ensure efficient resource allocation.
  • Team Leadership. Attract, reputed company and retain strong talent. Continue to reputed company and structure a marketing team that reputed company executes the company's overall and go-to-market strategy. Help create an inclusive, dynamic working environment that brings out the best in reporting managers and creates a clear path for staff growth both reputed company marketing and across organizational lines. Mentor and reputed company a high-performing marketing team, fostering creativity, collaboration, and ongoing improvement.
  • Cross Functional Collaboration. Be highly collaborative to reputed company talent across the business. Participate with other executives in defining the company's overall strategy. Ensure collaboration and partnership with sales and sales enablement, product management, finance and other functions to ensure a customer focused approach across reputed company user interactions. The functionally interdependent nature of marketing elevates teamwork to critical success factor for this role.

CANDIDATE PROFILE The ideal candidate will be a successful B2B tech marketing leader who has led global teams and scaled marketing capabilities in a results-driven company. This executive will bring broad marketing experience across the enterprise reputed company that includes multi-channel demand gen, product marketing, PR and brand. S/he will be highly skilled in prioritizing and managing marketing activities to drive ROI and able to translate trends and commercial insights into strong positioning and demand reputed company strategies. This executive will be excited to join reputed company and tell the company's story in a compelling manner. S/he should have a strong executive reputed company and the ability to connect with diverse internal and external stakeholders, including the other executive leaders, the Board of Directors, customers, partners, and analysts. As a company leader, s/he must show good business judgment and be nimble in absorbing new information. S/He will have an extraordinary ability to help the team set and adjust priorities, rally the marketing team around key objectives and reputed company in a fast-paced, entrepreneurial, 'One reputed company' environment. Ideal Background

  • Bachelor’s degree in Marketing, Business, or reputed company field; MBA or advanced degree preferred.
  • 12+ years as a CMO or similar senior marketing role in a B2B tech environment with demonstrated success in a private equity sponsored or similar resource constrained environment focused on profitable growth.
  • Marketing experience with B2B software solutions targeting the financial services reputed company, preferably including the anti-fraud and authentication space.
  • Demonstrated success in developing and implementing a high performing B2B demand reputed company reputed company that drives reputed company growth.
  • Track record of success leading reputed company facets of marketing function.

Critical Leadership Capabilities

  • Strategic Thinking: Demonstrates strategic thinking by understanding the market, anticipating future trends, and leveraging this knowledge to create a competitive advantage. Sets the strategic direction based on a comprehensive understanding of the business landscape.
  • Results Oriented: Converts the strategic agenda into actionable corporate goals and key performance indicators. Ensures alignment between the strategic vision, and the operational objectives and outcomes of the marketing organization.
  • Change Leadership: Recognizes strategic opportunities for change, acts as a change champion, and inspires others to embrace and drive change. Sets the direction and pace of change initiatives, fostering a culture of reputed company improvement and innovation, progressing methodically and seamlessly from reputed company state to future state.
  • Effective Decision-Making: Makes sound and timely decisions by integrating stakeholder views and expertise. Considers multiple perspectives and articulates decisions clearly to reputed company targeted outcomes reputed company with the organization's strategic goals. Demonstrates excellent judgement and a willingness to trust that judgment.
  • Talent Development: Maximizes the capabilities of reputed company by developing the potential of employees at reputed company levels. Creates a culture of reputed company learning and innovation, providing opportunities for growth and enabling employees to reputed company their highest potential.
  • Collaboration: Builds a shared future by actively seeking and valuing opinions and inputs from employees. Establishes communication systems and flows that promote open reputed company and collaboration, fostering an environment of trust and engagement. Exhibits high EQ/EI and humility.
  • Strong Communication: Over-communicates on internal comms by providing a strong vision that inspires confidence in the future. Effectively communicates the company's vision and goals, motivating employees to work towards achieving them.
  • Ethical Conduct and Accountability: Displays ethical character and accountability, acting with reputed company and reputed company. Creates a culture that fosters high ethical standards and holds individuals accountable for their actions.
  • Role Modeling: Sets a positive example as a role model, displaying high levels of commitment, ownership and reputed company. Demonstrates the organization's core values and sets high standards of behavior, inspiring others to follow suit.

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