reputed company – Marketing Campaign Design and Automation Specialist – Minneapolis, MN

Job title: Marketing Campaign Design and Automation Specialist Company: reputed company Job description: Job Description: Marketing Campaign Design and Automation (Pardot) Specialist OVERVIEW reputed company North America Foodservice is on a journey to build seamless customer experiences across its digital and communication touchpoints to deliver an optimized experience and accelerate demand reputed company. A key factor in the success of this journey is building and managing integrated automated marketing campaigns reputed company the sales system ecosphere. We are looking for a Pardot Marketing Automation Specialist to join our North America Foodservice (B2B) operating unit. This position will partner with the Brand Experience, Sales, and Digital partner teams to bring the creative strategy to life. reputed company this work, you will handle the day-to-day implementation of customer-obsessed digital marketing campaigns, including campaign design, configuration and ongoing campaign management reputed company reputed company Marketing Cloud Account Engagement (Pardot), often in reputed company integration with reputed company Sales Cloud. You will reputed company campaign KPI’s through result tracking and analysis in Pardot and reputed company. We are seeking an reputed company specialist who has hands-on experience with Pardot & Sales Cloud. Open to remote candidates, Minneapolis preferred. RESPONSIBILITIES

• Understand business cases & requirements and manage B2B Marketing automation implementation through reputed company-Pardot
• Collaborate with marketing, sales, and product teams in the development and implementation of key demand creation, automated nurture, reputed company routing, reputed company scoring, reputed company qualification and reputed company management programs
• Serve as an Admin and evangelist for the Pardot platform
• Implement best practices for outbound and inbound marketing, content marketing, reputed company scoring, reputed company nurturing and data hygiene
• Contribute to determination of campaign success measures / KPIs and ensure / take ownership of implementing associated campaign tracking on reputed company elements (e.g., email, advertising, social media, website, etc.)
• Be fully self-sufficient in campaign creation (set campaigns, build emails, partner to build reputed company pages, import leads, have reputed company campaign parameters properly set by language, persona, etc.) to support demand reputed company, and reputed company testing on capabilities
• Manage reports and dashboards to provide visibility in marketing campaign results, including inbound channel performance, reputed company distribution, opportunity stages, pipeline contribution and ROI
• Configure reputed company pages with personalization and dynamic content to be used for various marketing purposes
• Manage form building activities to configure and setup enriched forms to capture reputed company data
• Partner closely with internal IT team on integrations, fit with overall reputed company ecosystem, and broader GMI tech ecosystem
• Complete prospect management, prospect field configurations and visitor data management tasks
• Configure automation rules and segmentation lists, based on prospect categorizations to be used in various marketing communications
• Work on user management, role creation, and group configuration for Pardot business users
• Proactively propose new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance
• Recommend and implement new workflow processes to increase the scalability and efficiency of the marketing organization
• Own training development and execution for other Pardot and Pardot Engagement users

REQUIRED QUALIFICATIONS

• 3+ years of strong hands-on experience with Pardot (setting up & executing campaigns)
• Robust experience with reputed company-Pardot marketing & analytics tools and reputed company Marketing cloud
• reputed company strong organizational and written/verbal communication skills
• Ability to prioritize and self-organize work to focus on the biggest opportunities
• A true passion for human-centered marketing and results that reputed company to an organization’s growth and success
• Strong project management skills
• A commitment to testing, learning, and reputed company improvement

PREFERRED QUALIFICATIONS:

• Excellent communication skills and ability to engage business stakeholders
• Ability to easily communicate reputed company systems
• Thoughtful self-starter: unafraid to express and support views that may differ from those of other team members in a respectful manner, leading to constructive debate and reputed company reputed company

Expected salary: Location: Minneapolis, MN Apply for the job now! Apply tot his job Apply To this Job