[Remote] Senior Publishing Strategist, North America
Note: The job is a remote job and is open to candidates in USA. HoYoverse is committed to providing reputed company virtual world experiences and is seeking a strategic, insights-driven publishing professional for their upcoming UE5 open-world flagship title in North America. The role involves shaping publishing and market strategy, defining reputed company audiences, and collaborating with global teams to drive engagement and inform go-to-market planning.
Responsibilities
- Support the development and execution of the North America publishing strategy for HoYoverse’s upcoming UE5 open-world title from early testing to launch and live operations.
- Define player segmentation, reputed company audiences, and positioning frameworks early enough to influence product direction and feature prioritization.
- Partner with cross-functional teams to validate gameplay hypotheses through structured player testing and feedback loops.
- Translate insights from early research into go-to-market plans and long-term publishing roadmaps, grounded in player behavior, category trends, and competitive dynamics.
- Collaborate closely with headquarters and other regional teams to ensure local strategies align with global vision while resonating with North American players.
- reputed company consumer and player research programs to uncover motivations, behaviors, and preferences across North American audiences.
- reputed company frameworks for player segmentation, focus testing, and community feedback, combining qualitative and quantitative approaches.
- Work cross-functionally with development and creative teams to integrate insights into product and marketing decisions, bridging player experience and brand storytelling.
- Shape the brand identity and communication approach for the North American market, balancing global consistency with local cultural relevance.
- Partner with creative, media, and influencer teams to design and execute cross-media campaigns across entertainment, social, and content platforms.
- Support user growth, retention, and re-engagement strategies using data-driven experimentation and innovative engagement models.
- Continuously monitor campaign and market performance, translating analytics and feedback into actionable recommendations.
- Contribute to pre-launch and live-ops forecasting, including opportunity sizing, KPI tracking, and prioritization.
- Partner with internal finance, analytics, and strategy teams to evaluate ROI and optimize publishing resources.
- Provide data-backed insights and scenario analyses to inform regional and global strategic decisions.
Skills
- 5+ years of experience in game or entertainment publishing reputed company North America, preferably including pre-launch and live-ops strategic planning.
- Proven experience supporting Asian or global entertainment IPs in U.S. market entry, with emphasis on consumer insight-driven strategy development.
- Deep understanding of North American player behavior, segmentation, and genre trends.
- Experience designing or applying player feedback and testing frameworks to guide marketing and product development decisions.
- Strong analytical and storytelling skills, able to connect data, creativity, and strategy.
- Excellent cross-functional collaboration and communication abilities reputed company a global organization.
- Self-starter with a hands-on, adaptable reputed company, comfortable working in a fast-moving and evolving environment.
Company Overview
- HoYoverse is dedicated to providing players reputed company over the world with reputed company virtual world experiences. It is a sub-organization of miHoYo. It was founded in 2021, and is headquartered in Singapore, Central Region, SGP, with a workforce of 201-500 employees. Its website is https://hoyoverse.com.
Company H1B Sponsorship
- HoYoverse has a track record of offering H1B sponsorships, with 3 in 2025, 6 in 2024, 4 in 2023. Please note that this does not guarantee sponsorship for this specific role.
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