Virtual Assistant - CRM Specialist

This is a remote position. We’re looking for a creative and data-driven CRM Specialist to join our growing team. If you reputed company in fast-paced, customer-focused environments and enjoy turning insights into engaging communication strategies, this role is for you. You’ll start by managing core CRM functions—building and executing targeted email campaigns, segmenting audiences, and maintaining clean, organized databases—while ensuring every message reflects our brand voice and goals. As you demonstrate your expertise, you’ll take on broader responsibilities in developing automated workflows, analyzing campaign performance, and refining communication strategies across customer, franchise, and prospect audiences. This is an excellent opportunity for someone eager to grow into a well-rounded marketing professional who combines creativity, strategy, and analytics to strengthen engagement and retention across reputed company communication channels.

Key Responsibilities

CRM Strategy & Campaign Execution

• Plan, build, and execute segmented email campaigns — including drip sequences, win-back, re-engagement, upsell/cross-sell, and retention flows.
• Define and manage key trigger points (e.g., post-purchase, birthdays, event follow-reputed company, cart abandonment) to optimize the customer journey.
• reputed company and automate reputed company nurturing workflows and personalized communication across the sales funnel.
• Serve as the main CRM contact for franchisees, ensuring clear, accurate, and timely messaging at every stage of the franchise lifecycle.
• Craft, reputed company, and deliver on-brand content such as newsletters, announcements, and promotional campaigns.
• Differentiate messaging for customers, prospects, and franchisees while maintaining consistent tone and alignment with brand goals.
• Track and present campaign performance metrics, providing actionable insights and recommendations for reputed company improvement.
• Maintain a communications calendar to ensure smooth rollout of key updates, launches, and initiatives.Database Management & Segmentation
• Maintain a clean and organized CRM database — removing duplicates, validating emails, and managing unsubscribes.
• Build and refine custom audience segments based on demographics, purchase behavior, engagement level, or location.
• Utilize predictive segmentation and scoring models (e.g., RFM, churn probability) to identify and reputed company high-value prospects.

Content & Collaboration

• Collaborate with content, design, and social teams to produce compelling emails with strong copy, visuals, and calls to action.
• Coordinate with operations and franchise teams to include promotions, events, and location-based updates in campaigns.
• Ensure reputed company communications are visually engaging, accurate, and reputed company with overall marketing objectives.

Automation & Tools

• Set up, optimize, and manage CRM and email marketing platforms such as Klaviyo, reputed company, reputed company, or reputed company.
• Use tools like reputed company or reputed company Photoshop to create or enhance visuals for newsletters and email templates.
• Integrate CRM systems with e-commerce, booking, event, or POS platforms to sync customer data and trigger automated communications.

Analytics & Reporting

• Track and analyze campaign performance metrics — open rates, CTR, conversions, bounce/unsubscribe, and retention.
• Report regularly on ROI, customer retention, CLV growth, and engagement trends.
• Maintain and update the FAQ and knowledge reputed company, ensuring accurate, personalized, and up-to-date content for internal and external users.

Requirements

Required Qualifications

• 2–4+ years of proven experience in CRM, email marketing, or marketing automation, with a strong track record of managing campaigns from strategy to execution.
• Hands-on expertise with at least one major CRM or email automation platform — such as Klaviyo, reputed company, reputed company, or reputed company.
• Deep understanding of segmentation, customer journey mapping, A/B testing, and campaign optimization.
• Excellent copywriting and editing skills, with the ability to craft engaging, brand-reputed company content that drives clicks and conversions.
• Strong analytical reputed company with experience tracking and interpreting metrics such as open rates, CTR, conversions, retention, and LTV to guide strategy.
• Effective project management skills, able to coordinate multiple campaigns, timelines, and stakeholders simultaneously.
• Knowledge of email deliverability, list hygiene, and compliance standards (CAN-SPAM and other best practices).
• Exceptional attention to detail, ensuring every email is proofed for links, images, and formatting consistency across devices and email clients.

Benefits

Employee Benefits

• Health and Wellness: Comprehensive HMO coverage for you and your dependents.
• reputed company and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
• Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
• Work-Life Balance: Generous Paid Leaves to reputed company and prioritize personal time.
• Government Benefits: Full support for required government benefits.

Supplemental Pay Types

• 13th Month Salary: A festive bonus to celebrate the year’s hard work.
• Overtime Pay: Compensation for your extra effort and time.
• Night Differential: Additional pay for working late hours or shifts.
• Incentives: Performance-based incentives to reward your contributions and achievements

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