Allied Universal – Junior Marketing Manag...

Job title: Junior Marketing Manager Company: Allied Universal Job description: Allied Universal®, North America’s leading security and facility services company, provides rewarding careers that give you a sense of purpose. While working in a dynamic, diverse and inclusive workplace, you will be part of a team that fuels a culture that will reflect in our communities and customers we serve. We offer medical, dental and vision coverage, life insurance, 401K, employee assistance programs, company discounts, perks and more for all full-time positions! Job Description Allied Universal is looking to hire a Junior Corporate Marketing Manager. This is a marketing position in a fast-paced, growing organization, primarily supporting our North American Manned Guarding business, Vertical Markets and HELIAUS®. The Marketing Department at Allied Universal is responsible for diverse goals including awareness building, lead generation and nurturing for new business, brand building, customer retention and cross-selling, employee recruitment and retention, and online reputation management. The Junior Marketing Manager, reporting to the VP Marketing, is responsible for the development and execution of B2B marketing plans, strategies and tactics in support of varied business goals, such as those as described above. This is an “individual contributor” role (i.e. no direct reports). ESSENTIAL JOB DUTIES AND RESPONSIBILITIES: Ideate, develop and lead marketing programs for both existing and new initiatives aligned with assigned goals. Tasks include situational business assessment to guide strategic planning, creation of marketing plans (with budgets, tactics and timelines), and executing plan elements to achieve target Key Performance Indicators (KPI’s). Conduct post-program analysis to review results against objectives, including lead volume, cost-per-lead and cost-per-sale. Initiate, build relationships and support those departments as well as with Business Development, Sales Effectiveness, Operations, Human Resources, and Recruitment departments with thought leadership around various marketing initiatives. Manage content development and overall content marketing efforts to promote thought leadership across these distinct Allied Universal businesses. Develop content marketing strategy and editorial calendar. Assess needs and work with security industry and subject-matter experts to create content that resonates with various audiences. Write creative briefs prior to any creative development. Content needs vary, but can include sales collateral, white papers, website content, blog posts, newsletters, webinars, PowerPoint sales presentations and advertisements. Be an individual content “creator” (writer) as well as a content “producer” (working with outside resources) and/or “curator” as needed. Pitch in, as needed, to support other Marketing team members on projects and activities. Conduct competitive analysis and other market research including secondary sources (e.g. web) and primary studies to guide decision making. Prepare PowerPoint marketing presentations and present to Senior Management. Direct and oversee marketing vendor relationships, which may include: creative and digital marketing agencies, freelance writers and graphic artists, printers, market researchers, and promotional products supplier. QUALIFICATIONS: Education required: Bachelor’s degree in Business or Marketing (prefer Marketing major) Minimum of 3 years marketing experience (B2B Marketing preferred, principally, on the client side). Some agency experiences acceptable, provided this is combined with at least 1-2 years of corporate marketing department experience including lead generation and content marketing. Strong writing skills with attention to detail and solid proofreading abilities. Experience developing and/or managing brand building, thought leadership and lead generation content for a wide of media channels: Website, email, events & sponsorships, PR/Publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc. Comfortable with data collection, analysis and report writing. Familiar with CRM tools to help mine opportunities, segment target markets, strategic account planning (a plus but not required) Ability to assemble a creative brief, work with graphics design and bring creative projects through completion. Ability to take projects from planning stages to implementation and collaborate with other roles and departments. Ability to effectively prioritize tasks based on business contribution and need Proven experience leading marketing professionals and building relationships. Team player that is adept at both leading and being a contributor/part of a team. Creative and flexible and willing to adapt to new situations, processes and directions. Possesses a strong proficiency in communication (written and verbal), be well organized, able to multi-task, and be computer savvy (MS Office suite). PHYSICAL/MENTAL REQUIREMENTS AND WORKING ENVIRONMENT: