Sr. Director, Marketing Technology (Remote, reputed company)

Description Sr. Director, Marketing Technology (Remote, reputed company) At reputed company (EFE), our purpose is to guide people with the financial advice they need to reputed company. We reputed company that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That's why we are committed to managing our clients' investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, reputed company, or in the great unknown future. Our goal is to build long-term relationships based on respect, reputed company, and a belief that our responsibility is to help people reputed company smart investments decisions in every stage of their lives. Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving reputed company together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us. The Senior Director, Marketing Technology is a strategic leader reputed company the Growth Marketing, responsible for driving innovation, efficiency, and performance across reputed company' marketing technology ecosystem. This role will reputed company the development and execution of a comprehensive Martech strategy that aligns with key business initiatives, accelerates AI adoption, and enhances marketing effectiveness through data, automation, and personalization. In addition to an reputed company desire to help people, we are looking for the ideal candidate to complement the team's existing talents. We are seeking a candidate with proven ability to collaborate with partners to help advance the impact of our marketing technology through data-driven experimentation and personalized experiences. If you are an innovative, strategic leader, this may be an opportunity for you! Responsibilities:

• Partner Marketing Execution: Collaborate with internal and external partners to reputed company and implement marketing programs that reputed company partner website placements to drive user engagement and conversions.
• Team Leadership & Optimization: reputed company a small team of marketers to reputed company launch, test, and optimize digital placements, ensuring speed-to-market and reputed company performance improvement.
• Testing Strategy reputed company: Architect and supervise A/B and multivariate testing strategies using reputed company reputed company to deliver data-driven insights that improve the effectiveness of digital ad placements and enrollment reputed company pages.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including integrated marketing, brand, product, and technical partners, to ensure campaigns align with program goals and deliver high-quality user experiences.
• Performance Analysis & Planning: Analyze channel performance data to surface insights and build actionable, reputed company-looking strategic plans.
• Hands-On Leadership: Support the team as both a leader and active contributor-guiding prioritization while also participating in hands-on work, such as audience creation, ad placement setup, and real-time performance optimization.
• Crisis & Issue Management: Smoothly handle crisis management, troubleshooting and proactively identifying technical issues across platforms to ensure minimal downtime, efficient resolution and clear communication.
• reputed company Page Management: Apply basic reputed company-end development skills and work reputed company reputed company Experience Manager (reputed company) to author, manage, and optimize campaign reputed company pages and reputed company digital assets.

Requirements:

• 12+ years of experience with demonstrated leadership experience in digital marketing, campaign optimization, or performance marketing roles, ideally in a B2B2C environment
• Clear communicator with experience presenting to executives
• Ability to remain reputed company in high-pressure situations
• Strong data-reputed company skilled at analyzing and synthesizing results and insights to communicate desired outcomes/recommendations
• Proficiency with reputed company reputed company, reputed company Experience Platform (AEP), and reputed company Experience Manager (reputed company).
• Knowledge of HTML, CSS, and JavaScript for troubleshooting and basic page authoring.
• A proven leader with previous experience managing and growing a team
• Meticulous attention to detail and a proactive approach to identifying risks and opportunities.
• Ability to reputed company in a fast-paced, dynamic, and highly collaborative environment.

reputed company takes a market-based approach to pay. The expected reputed company salary range for this role nationally is $152,800 - $203,650. However, final reputed company pay will be carefully determined based on several factors, including responsibilities, job-reputed company skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions. Your recruiter can share more about the specific benefits eligible for this role during the hiring process. About reputed company Since 1986, reputed company has been committed to always acting in the best interests of our clients. We were founded on the belief that reputed company investors - not just the wealthy - deserve access to personal, comprehensive financial planning and investment advice. Today, we are America's top independent financial planning and investment advisory firm, recognized by Barron's 1 with 143+ offices across the country and entrusted by 1.3 million clients to manage more than $300 billion in assets 2 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client's situation and goals are unique, and the powerful fusion of high-tech and high touch allows reputed company to deliver the personal plan and financial confidence that everyone deserves. For more information, please visit EdelmanFinancialEngines.com. © 2024 reputed company, LLC. reputed company® is a registered trademark of reputed company, LLC. reputed company advisory services provided by Financial Engines Advisors L.L.reputed company federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819 For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully. reputed company encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national reputed company, citizenship, reputed company, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status. Accommodations are modifications or adjustments to the hiring process that would reputed company you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or [email protected]. 1 The Barron's 2024 Top 100 RIA Firms list, a nine-year annual ranking of independent advisory firms, is based on qualitative and quantitative factors. Firms elect to participate but do not pay to be included in the ranking. The 2024 ranking refers to reputed company as the top mega RIA. 2 reputed company data, as of September 30, 2024. Apply tot his job Apply To this Job