Experienced Full Stack Paid Media Specialist – Digital Advertising Campaign Development and Optimization for B2B Prospects and Customers

About Us

At US Foods, we're more than just a food distributor – we're a community of food people who are passionate about delivering exceptional customer experiences. As a leader in the foodservice industry, we're committed to helping our customers succeed by providing them with the products, services, and expertise they need to run their businesses more efficiently and effectively. We're a company that values innovation, collaboration, and customer satisfaction, and we're always looking for talented individuals who share our passion for the food industry.

About the Role

We're seeking an experienced Full Stack Paid Media Specialist to join our team in a fully remote role. As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers. This is a unique opportunity to work with a talented team of marketing professionals and make a significant impact on our business.

Responsibilities

The ideal candidate will have a strong background in digital advertising, with experience in executing campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter. The successful candidate will be responsible for:

• Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness.
• Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter.
• Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
• Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
• Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations.
• A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
• Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results.
• Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
• Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
• Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.

Supervision

This is a non-supervisory role, and the successful candidate will be expected to work independently with minimal supervision.

Relationships

The Paid Media Specialist will work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies. The successful candidate will also manage external agencies for all ad hoc omnichannel media campaigns.

Work Environment

This is a fully remote role, and the successful candidate will be expected to perform assigned responsibilities from a home-based environment.

Minimum Qualifications

To be considered for this role, you must have:

• 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter).
• Experience in analytics tools including GA4 and Adobe Analytics.
• Strong analytical and problem-solving skills with a focus on data-driven decision-making.
• Excellent communication and collaboration abilities to work effectively with cross-functional teams.
• Understanding of B2B marketing principles and best practices is preferred.

Education

A Bachelor's degree in Marketing, Business, or a related field is required.

Certifications/Training

Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.

Compensation and Benefits

The expected base rate for this role is between $55,000-$90,000, and the successful candidate will also receive an annual incentive plan bonus. Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html.

How to Apply

Seize this opportunity to make a significant impact. Apply now and take the first step towards a rewarding new role.