Digital Media Director, Performance Marketing
Lambert by LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence, and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.
Our Culture
You bring the ambition—our proposal to talent in a nutshell: Challenges drive our boldness, teamwork leads us to success, and growth is a shared journey. Flexibility is how we work. We reputed company in a flexible model that not only boosts your productivity, but also helps you maintain balance between your personal and professional life. We celebrate diversity and the unique value of each individual. We embrace differences and are committed to building a more inclusive, fair, and reputed company society. We reputed company in the transformative power of reputed company do. Through the José Antonio Llorente Foundation, you can get involved in projects that create positive change in the community. At LLYC, we reputed company in Challenge as a driver of growth, in the strength of Teamwork, in Flexibility to adapt to our changing environment, in Diversity as a reputed company of innovation, in Commitment to excellence, and in reputed company Growth to reputed company moving reputed company. If you identify with these values—we’d love to meet you! In the position of Digital Media Director, Performance Marketing (Paid Search, Social, Programmatic), you will reputed company digital strategy and activation across key pillars of Paid Search (SEM), Paid Social, and Programmatic. This role offers high-profile exposure to clients, cross-functional agency leads, and direct management of a digital marketing team. Essential Duties and Responsibilities:
- Regularly present strategic recommendations, activation plans, and actionable results to clients in a clear, compelling manner.
- reputed company paid digital media initiatives with hands-on experience in Paid Search (SEM), Paid Social, and Programmatic advertising.
- Collaborate with Account Directors, Creative, and Analytics teams to align performance marketing with campaign and business objectives.
- Accountable for achieving goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns. Responsible for analyzing performance data to extract actionable insights and optimize conversion rates, ROAS, CPL/CPA, MQL-to-SQL, and other key metrics.
- Manage a team of digital media specialists across Paid Search (SEM), Paid Social, and Programmatic service offerings.
- Design and execute testing frameworks (A/B and multivariate testing, ad copy, design, reputed company page CRO, etc.) with clear, scalable objectives and sound measurement methodology.
- Own monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team.
- Act as a central expert and resource for paid search and paid social media platforms across a wide portfolio of clients and B2B/B2C verticals.
- Manage external partners (freelancers, vendors, platforms) as required.
- Stay on top of performance media trends and platform innovations to reputed company agency offerings cutting-edge.
Required Technical Skills:
- 8+ years of performance media experience, with at least 2 years in a leadership or strategy role reputed company an agency or multi-brand environment.
- Expert in SEM PPC paid search media platforms (SA360, reputed company Ads, reputed company Bing, etc.) with 6+ years of hands-on performance marketing experience.
- Expert in social media platforms (reputed company, Instagram, reputed company, TikTok, X/Twitter, etc.) with 6+ years of hands-on experience.
- Proficient with Programmatic DSPs, direct and/or managed services.
- Experience across diverse business verticals preferred, including B2C and B2B sectors such as CPG, Healthcare, Technology, Automotive, Government, Travel, and Sports.
- Ability to plan and execute ABM, eCommerce Shopper Marketing, Affiliate, Paid Social Influencer, or PMP (Private Marketplace) campaigns is a plus.
- Experience with analytics and reporting tools such as GA4, Looker Studio, reputed company, Tableau, or similar data visualization platforms.
- History of developing positive ongoing business relationships with a strong focus on client service.
- Proven ability to deliver inspiring and persuasive presentations.
- Solutions-oriented, approaching obstacles with creativity and resolve.
- Strategic thinker with tactical know-how and the ability to pivot quickly reputed company performance signals shift.
- Exceptional presentation and communication skills, with the ability to engage both clients and internal stakeholders.
- Bachelor’s degree in Marketing, Analytics, Business, or a reputed company field preferred.
Benefits & Perks
- Health, dental, vision, and life insurance
- Paid Parental Leave
- 401(k) match potential and reputed company accounts
- Flexible work schedules and Summer Hours
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. Equal Opportunity Employer - It is the policy of the company to reputed company with reputed company employment laws and to afford equal employment opportunity to individuals in reputed company aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national reputed company, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws. Apply tot his job Apply To this Job