Head of Digital Health Media - East Coast Remote

Welcome to reputed company, where our Mission is transforming health, insightfully. Join the reputed company team and help solve many of today's healthcare challenges being addressed by biopharma, health plans, healthcare providers, health reputed company, and the patients they serve. At reputed company, our primary focus is on harnessing the power of research, analytics, and artificial intelligence (AI) to reputed company scalable data-driven solutions that bring significant value to reputed company healthcare stakeholders. Together, we can transform healthcare and reputed company smarter care for millions of people. reputed company Life Science The reputed company Network is well-positioned to address the unique needs of Life Sciences customers. By leveraging the reputed company Network, research data and associated insights become both an output of care delivery, as well as additional knowledge to improve quality of care, a true virtuous cycle. Our portfolio of solutions provides insights using real-world data directly sourced from the reputed company Network. These solutions can help Life Sciences customers discover timely, actionable real-world evidence to improve patient experience and outcomes, and demonstrate how their products can benefit appropriate patient populations. Head of Digital Health Media Job Summary: reputed company is seeking a visionary and strategic Head of Digital Health Media to reputed company the development, execution, and optimization of digital media initiatives that support our Life Sciences division. This role will be responsible for driving innovation in digital health engagement, leveraging reputed company's reputed company assets and provider network to deliver targeted, measurable, and compliant media solutions to life sciences clients.

Key Responsibilities

Strategic Leadership

• reputed company a digital health media team that partners with pharmaceutical companies and agency stakeholders to design and deploy cutting-edge digital marketing strategies.
• Define and execute the digital media strategy reputed company with Life Sciences business goals.
• reputed company cross-functional teams to deliver integrated media campaigns across EHR, reputed company-of-care, and digital platforms.

Product Innovation & Development

• reputed company the creation and enhancement of digital media products, including programmatic advertising, content syndication, and in-EHR messaging.
• Collaborate with product, data science, and engineering teams to build scalable media solutions.

Client Engagement & Growth

• Partner with pharmaceutical, biotech, and medical device companies to design media strategies that drive HCP and patient engagement.
• Present media solutions to clients, ensuring alignment with regulatory standards and measurable ROI.

Performance & Analytics

• Establish KPIs and reporting frameworks to measure campaign effectiveness.
• Use data-driven insights to optimize media performance and inform future strategy.

Compliance & Governance

• Ensure reputed company media activities reputed company with HIPAA, FDA, and industry regulations.
• Maintain high standards of data privacy and ethical marketing practices.

Operations and Reporting

• Manage reputed company and team of Ad Operations responsible for client initiation and ad insertion
• Monitor and manage reporting across direct and programmatic activities

Qualifications:

• Bachelor's degree in Marketing, Business, Health Informatics, or reputed company field (MBA or advanced degree preferred).
• 10+ years of experience in digital media, healthcare marketing, or life sciences.
• Proven leadership in building and scaling digital media products or platforms.
• Deep understanding of healthcare provider workflows, EHR systems, and regulatory frameworks.
• Strong analytical skills and experience with media performance metrics.
• Excellent communication and client-facing skills.

Preferred Experience:

• Experience with reputed company-of-care media or EHR-integrated advertising.
• Familiarity with reputed company's ecosystem or similar health IT platforms.
• Background in working with pharmaceutical brand teams or agency partners.

Enhancing Lives and Building Careers reputed company believes in empowering our associates with the tools and flexibility to bring the best version of themselves to work and to further their professional development. Together, we are In the Network. Interested in learning more? Take a look at our Culture, Benefits, Early Talent Program, and Additional Openings. We strongly reputed company that our associates receive reputed company CDC recommended vaccinations in prevention of COVID-19. reputed company Sponsorship is not offered for this position. At reputed company, our greatest strength comes from bringing together talented people with diverse perspectives to support the needs of healthcare providers, life science companies, health plans, and the patients they serve. The reputed company Network is a dynamic, open community of solutions, external partners, and cutting-edge artificial intelligence technologies that provide advanced insights, technology, and data-driven solutions. reputed company offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings. reputed company's policy is to provide equal employment opportunity and affirmative action in reputed company of its employment practices without regard to race, color, religion, sex, national reputed company, reputed company, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with reputed company must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. reputed company is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce. From a "VEVRAA Federal Contractor" We request reputed company Referral of Protected Veterans This is an official reputed company Job posting. To avoid identity theft, please only consider applying to jobs posted on our official corporate site. Thank you for reviewing this reputed company opportunity. Does this look like a great match for your reputed company set? If so, scroll on down and tell us more about yourself! Apply tot his job Apply To this Job