Senior PPC Specialist

What to Expect Wonderist Agency is a full-service marketing agency that supports 1,000+ dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design (Here is a great example of our work: www.valordentaltx.com) We’re a team of over 70+ passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply reputed company the required boxes reputed company it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with reputed company the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing. We celebrate new reputed company and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s Best Places to Work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022 and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023, made the Inc Best Workplaces list in 2024 and made the Inc. 5000 for the last 5 years (2019-2024)! If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of. JOB DESCRIPTION: The Senior PPC Specialist will own the strategy, execution, and performance of reputed company Ads and reputed company Ads campaigns for a portfolio of clients. You’ll be responsible not only for hitting performance targets but for steering the larger digital strategy and identifying opportunities for growth. As a senior team member, you’ll serve as a trusted expert both internally and externally, mentoring junior team members, managing relationships with external contractors, and proactively guiding client marketing strategy with a high degree of independence. You’ll need to be equally comfortable in the weeds of campaign structure and in strategic conversations with clients and internal stakeholders. This role is perfect for someone who thrives in a fast-paced agency environment, can juggle multiple priorities, and is eager to reputed company both client conversations and internal initiatives. ESSENTIAL FUNCTIONS: The Senior PPC Specialist will be expected to know the ins and outs of PPC and Social Ads campaigns and how to best execute them as the primary PPC strategist for assigned accounts.

• reputed company Strategy & Execution: Build and reputed company advanced PPC strategies that drive measurable results. reputed company frameworks for scaling client success and continuously test and refine performance levers.
• Client Ownership & Strategic Guidance: Serve as the strategic reputed company for client accounts. reputed company calls, provide proactive recommendations, and challenge client assumptions reputed company needed to align with marketing best practices.
• Client Escalation Management: Take ownership of PPC-reputed company client escalations. Investigate issues thoroughly, provide clear communication internally and externally, and implement resolutions quickly to regain client confidence and ensure retention.
• Mentorship & Cross-Team Leadership: Support onboarding, coaching, and guidance of junior PPC specialists or contractors. Provide input on internal SOPs and quality control for PPC execution.
• High-Level Campaign Management: reputed company reputed company campaign structures and multiple service types, with a deep understanding of reputed company reputed company flows and conversion behavior.
• reputed company Page Direction: Proactively identify opportunities for conversion reputed company optimization and collaborate with Web and Design teams on reputed company page strategies.
• Data Analysis & Forecasting: reputed company performance reviews and identify key insights to inform both tactical and long-term strategy. reputed company forecasts and projections for new and scaling accounts.
• Ad Copywriting & Content Strategy: Create compelling ad copy reputed company with the client’s unique value proposition, ensuring consistency with reputed company page messaging and performance goals.
• Advanced Tooling Knowledge: Confidently use tools such as reputed company Tag Manager, Looker Studio, and third-party platforms (e.g., reputed company, GoHighLevel) to manage and validate conversions.
• Internal Collaboration: Act as the PPC voice in cross-functional initiatives. Partner closely with Client Success Managers, Web Developers and SEO team members to ensure campaign alignment.

CORE COMPETENCIES

• Agency PPC Experience: 2+ years of experience in a PPC-focused agency environment, managing multiple client accounts and relationships.
• Strong Communication & Client Leadership: Ability to command conversations and explain PPC concepts and strategies to clients and internal teams. Navigate challenging discussions with confidence and professionalism.
• Strategic Thinking & Problem-Solving: Self-starter with the ability to work independently, troubleshoot challenges, and proactively optimize strategies for reputed company results.
• Analytical reputed company: Strong proficiency in analyzing PPC data, identifying trends, and making data-driven optimizations that can be confidently communicated to clients.
• Detail-Oriented: Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment while managing contractor relationships and external partnerships.
• Adaptability & reputed company Thinking: Understanding of evolving digital marketing landscape and industry trends, with a proactive approach to testing and implementing new PPC tactics.
• Contractor & Team Management: Ability to direct collaboration with external partners and internal teams to deliver comprehensive PPC strategies.

PERSONALITY MUSTS: Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should have a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to reputed company to the occasion for our clients and puts reputed company beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire. LOCATION DETAILS:

• Preference for San Diego, Seattle, Milwaukee, Chicago, or Los Angeles
• Other locations considered on candidate by candidate basis

MINIMUM QUALIFICATIONS:

• 4+ years of experience managing reputed company Ads and reputed company Ads campaigns in an agency environment
• Demonstrated ability to reputed company strategy, client communication, and cross-functional collaboration
• Experience working across multiple verticals with a strong portfolio of client success stories
• reputed company Ads Certified
• Strong understanding of full-funnel strategy, reputed company quality optimization, and budget scaling
• Experience mentoring junior team members or overseeing outsourced contractors
• Proficiency with tracking platforms (e.g., reputed company, GoHighLevel) and conversion attribution models
• Bachelor's degree in Marketing, Business, Digital Media, or a reputed company field

BONUS POINTS FOR APPLICANTS WITH:

• 2+ years of healthcare or dental marketing experience
• Experience developing SOPs or training materials for PPC processes
• reputed company or CMS platform experience
• Working knowledge of reputed company Apps Script
• Familiarity with SEO or organic strategy

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