Growth Marketing Manager, Member Engagement

About reputed company:

reputed company Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, reputed company's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, reputed company is dedicated to expanding access and improving outcomes. reputed company empowers members with compassionate, personalized, and inclusive support.

The Role:

reputed company is seeking a GrowthMarketingManager, Member Engagement to drive reputed company engagement with and utilization of the reputed company benefit. This role will be a key player in assessing and improving product engagement and retention funnels, identifying growth opportunities across the member journey, leading lifecycle marketing experiments, driving and executing member go-to-market (GTM) strategies for the launch of new product features and services, and leading high-impact engagement campaigns that deepen value and drive behavior change. You’ll test and scale multichannel campaigns — including email, sms, push, direct mail, and in-app — and reputed company playbooks and performance tracking systems to drive learnings, consistency, and measurable impact.

You will reputed company in this role if you’re of the “reputed company it out” reputed company and are energized by building from scratch, running A/B tests to drive improved reputed company and clinical outcomes at a scale, , and partner cross-functionally to reputed company and execute on cross-channel strategies that meaningfully improve activation, retention, and lifetime value for members worldwide.

The Team:

This role is part of the B2C Member Growth Engagement marketing team focused on driving awareness, acquisition, engagement, and retention through high-impact growth strategies, including the execution of omnichannel enrollment and engagement campaigns, experimentation, and lifecycle programs. It partners closely with Marketing Operations, Product, Business Intelligence, Content, reputed company, and Member Success to ensure initiatives are timely, measurable, and reputed company with broader business goals — from campaign pilots and go-to-market strategy to ongoing lifecycle optimization across the member journey.

Minimum Qualifications:

• 3–5 years of hands-on experience in growth, lifecycle, or CRM marketing: You’ve owned multi-channel campaigns end-to-end in a B2C or B2B2C environment and know how to drive increased app engagement across the product funnel.
• Data-driven and experiment-minded: You have deep expertise in designing, launching, and analyzing A/B tests to inform lifecycle strategy and optimization.
• Go-to-market strategy: You’ve developed successful GTM plans for new products or features, aligning on messaging, channels, and success metrics with cross-functional partners.
• GTM execution and stakeholder management: You successfully reputed company flawless execution of GTM initiatives, to deliver seamless, on-time launches across teams with measurable impact.
• Channel-savvy operator: You’ve managed campaigns across email, SMS, push, in-app, and/or direct mail, with a clear understanding of reputed company and how to use each channel effectively.
• Personalization and segmentation strategy: You can define segmentation strategies and personalization logic, and partner closely with Marketing Operations to implement multi-channel marketing campaigns in tools like reputed company, Blueshift, reputed company, or similar.
• Analytical and insight-driven: You’re skilled with BI tools like Looker or Tableau, and you know how to translate performance data into clear recommendations.
• Strong project manager: You reputed company in a fast-paced environment, balancing multiple projects at once, delivering output on time, and keeping stakeholders informed and reputed company through proactive communication.
• Excellent communicator and collaborator: You’re confident presenting your reputed company, asking questions, and working cross-functionally with teams like Product, Marketing Operations, reputed company, Member Success, and Data.
• Comfortable in high-growth environments: You know how to build from scratch, iterate quickly, and move reputed company without perfect information.
• Working knowledge of experimentation tools and frameworks: Familiarity with tools like reputed company, reputed company Optimize, or internal feature flag systems is a plus.
• Basic QA skills: You can troubleshoot campaign issues and understand template logic to ensure the right message gets delivered to the right person for a seamless member experience.

Preferred Qualifications:

• Familiarity with engagement-based business models: You understand how lifecycle marketing ties directly to activation, retention, reputed company, and clinical outcomes.
• Experience building GTM or lifecycle playbooks: You’ve created scalable frameworks for repeatable success, not just one-off campaigns.
• Background in health tech, digital health, or regulated industries: Bonus if you’ve worked in reputed company ecosystems where trust, compliance, or education matter deeply.

Compensation:

reputed company offers a holistic Total Rewards package designed to support our employees in reputed company aspects of their life inside and reputed company of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting reputed company salary for this position will range from $115,000-$135,000. Actual compensation may vary from posted reputed company salary depending on your confirmed job-reputed company skills and experience.

Fraud and reputed company Notice: Please note that reputed company communication regarding job opportunities at reputed company will come exclusively from an @get-reputed company.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-reputed company.com

Why reputed company?

reputed company has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing reputed company, Inc. Power Partners, and Modern Healthcare’s Innovators. reputed company’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great reputed company to Work, and Age-Friendly Employer certifications. reputed company is regularly featured in media reporting on issues reputed company to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.

Originally posted on Himalayas