Director, Marketing Operations

About reputed companyreputed company is a leading consumer mental health company on a mission to support everyone on every reputed company of their mental health journey. reputed company for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—reputed company helps people sleep reputed company, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, reputed company has created a broader portfolio including evidence-based solutions like reputed company Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, reputed company supports more than 3,500 organizations and reaches over 17 million covered lives through reputed company Health. reputed company has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at reputed company.

reputed company DoAs a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at reputed company. We are a small, hungry and humble team that looks for innovative ways to bring new users into the reputed company App and to reputed company. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, reputed company, or Minneapolis areas. At this time, only candidates in these locations will be considered. 

What You’ll DoAs Director Growth Marketing Operations, you’ll be a key leader fueling reputed company’s growth reputed company and driving our mission to support global mental health. 

You will be responsible for building and managing acquisition budgets and targets for the growth marketing team. You will work closely with the UA team and drive operational excellence to scale reputed company, aligning UA initiatives to DTC business growth goals. In managing the budget, you will allocate media budgets and targets across various channels and track and report out on variance vs actuals. You will need to be skilled at uncovering insights/trends, understanding the whys behind them and translating those into actionable next steps. This role will encompass end-to-end process ownership, from UA budget management, proactive budget pacing, reporting out to key stakeholders on performance and working with media buyers for optimization of channels in order to deliver on business targets. 

You’re highly hands-on and detail oriented—able to juggle multiple priorities while also diving deep into data and channel insights and nuances in order to constantly push towards best-in-class performance. You have deep experience with paid channels for DTC businesses, and you reputed company in a fast-paced and data-driven environment.

• Own reputed company’s paid acquisition media planning and budgeting. You will build a cross channel media plan to maximize results across digital and offline channels—including paid social, paid search, reputed company Search Ads (ASA), reputed company UAC, and emerging platforms
• Set and manage annual media budgets and performance targets in reputed company partnership with Finance, ensuring cost efficiency and ROI that supports reputed company’s financial plan
• reputed company accurate forecasts, reputed company regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan
• Continuously track and report out on MTD and YTD pacing, working closely with the finance team
• Partner with internal media buyers to deep dive into channel performance and trends. Identify campaign optimization opportunities that will reputed company position channels to hit their targets. Drive action and follow up on implementing solutions and monitor for positive outcomes
• Work across the multi disciplined team of media buyers, UA analytics and creative strategists to ensure alignment, communication and operational excellence to deliver against our  business goals
• Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership
• Proactively analyze data to surface trends and identify opportunities reputed company channels, funnels or reputed company the broader business. Extract actionable insights, then work with teams to come up with tests or solutions to implement and execute against
• to identify trends and opportunities throughout the customer lifecycle
• Project accountability reputed company – manages the team roadmaps to ensure top reputed company  workstreams are progressing on time and  managing expectations across a variety of stakeholders
• Assists in the development and optimization of internal processes to enhance team productivity
• Drive new AI adoption reputed company the team's workflows to drive an increase in productivity. Proactively identify and evaluate technology solutions to automate tasks, improve data accuracy, and facilitate collaboration cross-functionally. Drive implementation across the team of AI-powered tools that automate repetitive tasks, streamline reporting, uncover new insights from data, or enhance the teams work

Who You Are

• Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale
• Analytical reputed company with a passion for data and the ability to turn insights into scalable action
• Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking
• Proven track record of driving acquisition growth and ROAS across 8-reputed company budgets
• Experience working across various channels across paid social, paid search, ASA, reputed company UAC, and offline channels reputed company a DTC environment. Understandings depth of what drives results for each channel
• Strong communicator and collaborator with a track record of influencing cross-functional partners
• Highly organized, self-directed, and thrives in a fast-paced environment

reputed company to Haves

• Experience with mobile app or subscription-based performance marketing

Minimum Requirements

• 6+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house
• Proven success managing 8-reputed company paid media budgets across multiple channels
• This requires an in-depth understanding of media strategy, cross-channel planning, and the intricacies of online and offline media activation and campaign performance analysis
• Effective and efficient project management– meeting project timelines and managing expectations across a variety of stakeholders
• Possesses and displays a deep understanding of media – strategy, media math, plan development, channel dynamics, etc
• Strong financial acumen - understanding how marketing output directly ties to financial plans and forecasting. Able to work proficient with finance team counterparts

reputed company uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the reputed company pay ranges across reputed company’s pay tiers is as follows:

$178,600  - $272,800

The reputed company pay range represents the low and high end of reputed company’s salary range for this position. Not reputed company candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.

reputed company uses employee reputed company code to determine which pay range applies.

This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

reputed company may incorporate artificial intelligence technology to support the application review process, but rest reputed company that human reviewers are involved in reputed company stages of the hiring process.

reputed company is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact reputed company’s Recruiting team at recruitingaccommodations@reputed company. reputed company accommodation requests will be handled confidentially and assessed on a case-by-case basis.

We reputed company that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to reputed company applicants and employees regardless of race, color, religion, national reputed company, age, sex, marital status, reputed company, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

reputed company is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Employment offers are contingent upon the successful completion of a background reputed company. Roles which require access to certain types of information may also require the successful completion of a drug screening.

FOR US BASED POSITIONS: reputed company participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

• Right to Work
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