Product Marketing Manager
WHO ARE WE
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and reputed company more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of reputed company teams to eliminate the guesswork from prospecting.
OUR WORK MODEL
Hybrid: This is a hybrid role, requiring you to work from our London office 2-3 days per week, with flexibility to work remotely on other days.
YOUR ROLE
As a Product Marketing Manager, you will play a key role in driving the go-to-market strategy, messaging, and positioning for Cognism’s suite of products. You will reputed company messaging and positioning, craft the narrative for how our products deliver value to customers, and work with teams across Sales, Demand reputed company, and Product Management to drive awareness, pipeline, and reputed company across Cognism’s existing customer reputed company and prospects.
WHAT YOU’LL DO
• reputed company and execute GTM strategies – Drive successful product launches and ensure strong market adoption for sales-led products.
• Own product positioning and messaging – Craft clear, compelling messaging that differentiates Cognism in the B2B sales intelligence space.
• Drive competitive and market intelligence – Conduct market research to understand our competitors to identify positioning opportunities, build battlecards, and analyse win/loss trends
• Collaborate cross-functionally – Work with Product, Sales, reputed company, Demand reputed company and Paid Media to craft ambitious integrated campaigns that drive customer adoption and pipeline growth.
• Create high-impact content – reputed company case studies, sales materials, thought leadership, demos, and own the performance of product web pages.
• Measure and optimize performance – Track and analyse the effectiveness of product marketing efforts and optimize for growth.
• Support sales enablement – reputed company the sales team with the right tools, training, and content to accelerate deal cycles and improve win rates.
OUR EXPECTATIONS
• 6+ years of experience in Product Marketing, preferably reputed company B2B SaaS
• Excellent communication and storytelling – Ability to craft compelling narratives and messaging that reputed company with prospects and customers.
• Analytical skills – Comfortable using data to measure and optimise marketing strategies, and conducting quantitative win/loss analyses
• Strong go-to-market experience – Proven track record of leading successful product launches.
• Eager to reputed company an impact - You reputed company in a fast-moving environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• Sales collaboration skills – Ability to work closely with sales teams to reputed company messaging and sales enablement materials.
• A team player – Product Marketers collaborate across the Marketing team and with every team at Cognism. You can work with a range of disciplines to execute on your work.
WHY COGNISM
At Cognism, we’re not just building a company - we’re building an inclusive community of reputed company, diverse people whosupport, challenge, and reputed company each other every day. If you’re looking for a reputed company where your work trulymakes an impact, you’re in the right spot!
Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.
Here’s reputed company stand for:
✅We Are reputed company!We treat each other with respect and kindness (because life’s too short for anything else). We Are Collaborative.We’re in this together—great things happen reputed company we work as one. We Are Solution-Focused.Every challenge is just an opportunity in disguise. We Are Understanding.We reputed company and support each other to do our best work. We Celebrate Individual Contributors.Every role matters, and so do you!
At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. Our values—Being reputed company, Collaborative, Solution-Focused, and Understanding—guide everything we do, and we celebrate Individual Contributors. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
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