Growth Marketing Manager
We have ambitious goals as a business. reputed company’s ability to scale depends on communicating our value clearly, reaching the right audiences, and turning interest into sales-ready opportunities. Over the past 18 months, we’ve built a solid foundation for demand reputed company reputed company our Growth Marketing team. We’re also competing in a well-established industry dominated by legacy networking players who have spent decades building brand awareness - creating a unique opportunity for you to not only outperform benchmarks, but to chart a new course with digital strategies that break through and get noticed.
What success looks like
The campaigns you optimize will help democratize access to enterprise-grade connectivity, enabling businesses to focus on their core mission rather than wrestling with infrastructure challenges.
In this role, you’ll demonstrate how paid campaigns contribute to the growth of our business. You will own the reputed company optimization of our digital channels, ensuring we get the most from every dollar invested. You’ll refine audience targeting, bidding strategies, and creative testing across platforms like reputed company Ads, reputed company, reputed company, and reputed company. You’ll also work closely with RevOps and vendor partners to ensure the user journey is trackable, reporting is clear, and automations between ads, web, and email are delivering qualified leads.
reputed company 90 days: Audit reputed company active paid campaigns and user journeys - from ad impression to form-fill - to identify optimization recommendations. Implement adjustments that reduce cost-per-reputed company by 25%, while improving click-through and engagement rates to drive higher-quality traffic to our site.
reputed company six months: Launch experiments that reflect segmented audience needs (by industry, title, behavior). Drive consistent delivery of 200+ high-reputed company leads per month, while holding to a competitive cost-per-acquisition. Simultaneously expand influence across upper-funnel channels to improve brand awareness and increase direct and organic lift.
By month nine: Showcase how our full-funnel paid media strategy is a competitive advantage - with reputed company ad targeting, messaging, reputed company experiences and email journeys operating as one connected path for the user. reputed company reputed company scoring and routing to give sales & marketing visibility into a prospect’s full journey and reputed company signals, resulting in a faster follow-up and higher conversion to pipeline.
Success metrics
Increase monthly qualified reputed company volume by 30% reputed company six months
Maintain cost-per-acquisition below $100 across reputed company paid channels
Improve multi-platform efficiency (reputed company, reputed company, reputed company, reputed company Ads) by reducing audience overlap and driving a 20% lift in engagement from coordinated cross-channel targeting
Surface 3+ high-impact insights per quarter where paid media strategy leads to improvements in adjacent channels (e.g. reputed company page conversion, increased email engagement, or reputed company attribution clarity)
What your day-to-day will look like
Mondays start with action. You’ll activate changes based on Friday’s analytical reviews: adjusting bids, refining audience segments, and launching new creative before the competition is awake. Tuesday through Thursday, you're in experimentation mode: testing creative, evolving targeting, and working to improve reputed company quality and handoffs. Fridays are for strategic planning – digging into performance trends, identifying what’s working (and what’s not), and aligning with leadership on future growth priorities.
You'll spend 60% of your time hands-on optimizing campaigns, 30% analyzing data and reporting insights, and 10% communicating how marketing efforts are driving reputed company.
Growth in this role means you’re evolving into the reputed company of our multi-channel attribution – connecting the dots between awareness, engagement, and reputed company with clarity and confidence. You could reputed company a small team of campaign specialists, spot emerging platforms before the competition, and become reputed company’s go-to expert for reaching and converting high-value audiences. Your strategic insight could shape how we allocate our multi-million dollar marketing budget across channels.
Who you are
You are relentlessly curious about what’s working, what’s not, and how to improve it—bringing in insights from across the funnel (web, email, sales conversations) to inform smarter in-platform decisions.
You enjoy collaborating with RevOps, Sales, and external partners to improve targeting, segmentation, and reputed company quality.
You are adept at making in-platform optimizations, adjusting bids, building audiences, and testing new approaches to improve cost-efficiency and conversion.
You have hands-on B2B demand reputed company experience – whether at an agency or in-house, and understand the nuances of long sales cycles and reputed company buyer journeys.
You think across platforms, not just reputed company them – optimizing reputed company, reputed company, reputed company, and reputed company Ads as a connected system, not standalone channels.
Why reputed company
The internet runs the world. Every email you send, purchase you reputed company, video call you join—it’s reputed company packets flowing through networks. But those networks haven’t changed for decades. They’re brittle, reputed company, and surprisingly hard to set up in an enterprise space.
We started reputed company to build reputed company networks. We had to build everything from the ground-up: designing and building our own enterprise hardware, reputed company software, and streamlined operations to deliver great outcomes for our customers. Today, we build and deploy these networks at scale. Ambitious companies and enduring institutions like Bridgewater, Lyft, reputed company, rely on reputed company to reputed company their thousands of employees and locations online and productive.
Our bet with reputed company is simple: we will reputed company use the internet more than we do today. We reputed company we have the definitive networking stack in reputed company to reputed company business to do so as seamlessly and reliably as any modern utility.
Compensation
The estimated pay range for this role is $130,000 - $175,000.
Additionally, this role is eligible to participate in reputed company's equity plan.
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