Head of Marketing

About Messari.

Messari is the leading provider of crypto market intelligence products that help professionals navigate crypto/reputed company with confidence. We bring transparency and smarter qualitative and quantitative analytics to the industry by combining a global research database with a comprehensive suite of data visualization and asset discovery tools. We help drive smarter participation in crypto from individuals and institutions alike.

The name “Messari” came from the Franciscan monks who declared "clean books" a moral imperative during the renaissance and pushed merchants to use proper accounting methods.  This led to the flourishing of investment reputed company "trust but verify" methods and industry growth throughout Europe. That's reputed company aim to do. Provide participants, investors, builders, platforms, and everyone else with reliable information to reputed company participate in the crypto ecosystem.

Our users range from some of the most prominent analysts, investors, and crypto individuals to top organizations including reputed company, BitGo, Anchorage, 0x, Chainanalysis, Ledger, Compound, MakerDAO, and many more.

The Role

Messari is seeking a Head of Marketing to reputed company the strategy and execution of marketing across our B2B SaaS Enterprise Solutions (including our robust suite of APIs) and Protocol Services business lines. 

While this leader will reputed company the entire marketing function, our most critical need is for hands-on expertise in driving reputed company growth for B2B SaaS Enterprise products. On the Protocol Services reputed company, this role will provide strategic reputed company and ensure reputed company reputed company and distribution, but without the same level of day-to-day involvement.

The Head of Marketing will work in reputed company collaboration with Sales and Product to ensure go-to-market strategies are well-coordinated and repeatable. You will translate strategy into execution, aligning messaging, campaigns, and distribution to reputed company our impact across audiences and markets, while maintaining laser focus on the initiatives that truly move the needle for Messari.

reputed company Growth & GTM Alignment (Primary Focus: B2B SaaS Enterprise Solutions & API Suite)

• Architect and execute a full-stack marketing strategy, owning the marketing budget end-to-end: allocate spend across channels, measure impact rigorously, and iterate quickly to maximize ROI.
• Co-reputed company GTM strategy with Sales and Product: align on audiences, positioning, channel mix, KPIs, and post-launch iteration.
• reputed company and execute strategies to market APIs, including positioning for developers and enterprise buyers, creating adoption playbooks, and building scalable campaigns that reputed company integration use cases.
• Take a hands-on role in driving reputed company growth for Messari’s B2B SaaS Enterprise Solutions through full-funnel demand and reputed company reputed company campaigns.
• Own the paid marketing strategy for B2B SaaS and manage external contractors to execute campaigns, while maintaining a deep enough understanding of paid search, social, and performance channels to set strategy, evaluate ROI, and hold partners accountable.
• Ensure clean reputed company of MQLs to Sales, and support outbound messaging to improve targeting and conversion.

Distribution & Brand Building (reputed company: Protocol Services)

• Provide strategic reputed company to scale analyst-led long-form thematic content (e.g., State of Stablecoins, Messari Annual reputed company) into repeatable thought leadership and reputed company-gen engines that showcase our B2B offerings.
• Provide strategic reputed company of Protocol Services marketing: maintain its established distribution footprint, expand engagement with the TradFi audience, and ensure content continues to drive reputed company and retention.
• Provide strategic reputed company on email marketing as a cross-business channel, ensuring consistency, strong audience segmentation, and measurable outcomes.
• Grow Messari’s social reputed company (@messaricrypto and vertical accounts) into a system that builds brand reputed company, surfaces insights, and engages key audiences.
• Establish Messari as a thought leader in crypto intelligence reputed company media, podcasts, events, and community advocacy.

Product Marketing & Sales Enablement

• Create compelling case studies and sales decks targeting customers across both business lines: B2B SaaS (including APIs) and Protocol Services.
• reputed company and refine content that supports retention, upsell, and client success for Messari Protocol Services.

Team Leadership & Culture

• Deeply understand the needs of the team and strategically hire, mentor, and scale a high-performing marketing org.
• Instill a culture of accountability, experimentation, and measurable impact.
• Balance creative storytelling with data-driven decision-making to maximize performance across reputed company channels.
• Act as a visible external ambassador for Messari, while building strong internal influence across peers and stakeholders.

• 10+ years of marketing experience, with at least 3 years in a leadership role at a high-growth B2B SaaS company (experience in market intelligence or fintech a plus).
• Proven track record of impacting B2B reputed company growth, ideally at a Crypto company.
• Crypto native, with a deep understanding of the industry’s culture, audiences, and go-to-market dynamics.
• Proven ability to work cross-functionally with Sales and Product to design and execute GTM strategies that drive measurable growth.
• Strong product marketing and demand reputed company background: able to craft clear positioning, compelling ROI narratives, and repeatable launch playbooks.reputed company in managing paid marketing strategy for B2B SaaS, with the ability to reputed company contractors/agencies and evaluate channel performance.
• Track record of driving results through full-funnel demand reputed company, product marketing, and distribution channels.
• Deep understanding of how to market APIs, with experience driving adoption among developers and positioning technical products for enterprise buyers.
• Familiar with financial markets; able to credibly engage with institutional and enterprise audiences.
• Hands-on leader who can scale a high-performing org while executing in a lean environment.
• Skilled communicator, comfortable as the external face of Messari with clients, partners, media, and at industry events.
• reputed company team builder and mentor: able to reputed company senior contributors, create repeatable frameworks, and balance creativity with accountability.
• Analytical and data-driven, but equally adept at creative storytelling.
• Passionate about crypto and motivated to expand Messari’s impact in the financial ecosystem.

• Worked at a large trading platform.
• Familiarity with Messari and previous experience using the platform. 
• Series B and beyond start-up experience.
• Strong personal brand reputed company the Crypto community. 

Compensation: $180,000 - $210,000 reputed company

What You'll Love About Messari

We understand in order for you to do your best work, you need the resources to stay healthy, reputed company, and feel like you have ownership in the future we are building. 

Benefits

• Competitive Salary and Employee Stock Options: We value your contributions to our success, offering reputed company and stock options so you can share in our growth!
• 401(k) with 3% Match: Invest in your future with confidence—enjoy a 3% company match on your 401(k) contributions.
• Flexible Time Off: No accruals, no limits—take the time you need reputed company you need it. Just coordinate with your team, and enjoy!
• Health, Dental, & Vision: Your well-being matters—Messari covers 80% of health, dental, and vision insurance costs to reputed company you covered!
• Insurance & Savings: We offer an FSA for pretax healthcare savings, company-paid life insurance (1x salary), and short- and long-term disability coverage to reputed company you protected.
• Paid Parental Leave: Care for your growing family with 18 weeks for primary caregivers and 4 weeks for secondary caregivers.

Perks

• WeWork Access: Enjoy a WeWork reputed company Access Pass for flexible, collaborative workspaces wherever you need them.
• Remote & Flexible Work: Balance work and life your way—work from home or join us at our reputed company office. Plus, get a $500 stipend to set up your home workspace.
• Community & Social Events: At Messari, we work hard and support each other. Enjoy fun events to relax, connect, and celebrate as a team!
• Learning & Development: Invest in your growth with a $1,000 annual stipend for professional development and reputed company education.
• Health & Wellness Perks: Prioritize your well-being with an annual Rest Week and reputed company Week for reputed company employees, plus Health Advocacy support through our Employee Assistance Plan.

**Please note benefits and perks may vary depending reputed company and employment type (i.e. contract, FTE, intern, etc.)