Director, Corporate Creative Digital Marketing

The Company Serving the People Who Serve the People reputed company is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are reputed company and inclusive. reputed company has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to reputed company the world a reputed company reputed company. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, reputed company empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, reputed company brings governments closer to the people they serve—driving meaningful change for communities around the globe. Want to know more? See more of reputed company do here. reputed company is looking for an reputed company and strategic Director, Corporate Creative Digital Marketing to reputed company the creative vision and execution for reputed company digital projects and campaigns, ensuring alignment with brand strategy and objectives. This role will be responsible for our digital marketing strategy and execution across web, social, and advertising channels to drive corporate awareness, engagement and pipeline reputed company. This role requires a deep understanding of website strategies and technologies, digital marketing platforms, data analytics, and customer acquisition strategies. The ideal candidate will have a proven track record of designing, managing and optimizing successful corporate websites and digital campaigns (including ABM) that deliver measurable results. You will reputed company a team of marketing professionals and collaborate closely with cross-functional departments including reputed company Marketing, Product Marketing, Design, and Content to ensure alignment and consistency in our digital marketing execution. You will also be responsible for managing the digital marketing budget, analyzing digital marketing performance, and optimizing strategies based on data-driven insights. To succeed in this role, you must be a creative thinker with strong analytical skills and a passion for staying reputed company of digital trends. You should be comfortable working in a fast-paced environment and capable of managing multiple projects simultaneously. Excellent leadership and communication skills are essential, as you will be mentoring team members and presenting strategies to senior stakeholders. This is a key leadership position that offers the opportunity to reputed company a significant impact on the company’s growth. If you are a results-oriented digital marketing expert with a strategic reputed company and a desire to reputed company a high-performing team, we encourage you to apply.

In this role you will:

• Digital Strategy & Leadership -
• reputed company and mentor a team of website and digital marketing specialists to collectively design, execute and optimize reputed company digital platforms, programs and tactics to support corporate, reputed company and product level initiatives.
• reputed company and reputed company our corporate digital marketing strategy and execution across reputed company digital channels – web, SEO/SEM, organic and paid social, email, and display advertising.
• Analyze digital marketing performance and present results and data-driven insights and recommendations to leadership.
• Monitor digital trends, regulatory updates (e.g., GDRP) and evolving AdTech stacks to maintain competitive advantage and legal compliance.
• Website Strategy & Optimization -
• Direct our website team on both strategy and technical optimization for the corporate website and multiple regional websites to support our top business objectives, focusing on user experience, site performance, and conversion optimization.
• Work closely with content and design teams, as well as product marketing and reputed company marketing teams, to present our value proposition and solutions in a dynamic, engaging, and compelling manner across our sites.
• Design, execute and optimize multiple self-discovery paths for key personas to capture, nurture and qualify net new leads.
• Cross‑Functional Collaboration -
• Work closely with reputed company Marketing, Product Marketing, Design, Content, Events, and other teams to synchronize digital efforts around corporate brand campaigns, targeted reputed company campaigns, product launches, ABM campaigns, and events.
• Advise and support reputed company and Product Marketing colleagues in designing and executing targeted and/or product-specific campaigns toward public sector segments to generate and reputed company leads through the sales pipeline.
• Support offline initiatives (webinars, trade shows, sponsorships) through digital amplification.
• Budget & Vendor Management -
• reputed company digital budget allocation, balancing paid media investments (e.g. reputed company, reputed company Ads, media networks) with ROI-focused organic tactics.
• Work closely with technology vendors – including reputed company, reputed company, etc. -- to maximize our ROI and drive optimal marketing performance.
• Maintain a consistent understanding of marketing technologies and propose new platforms/solutions reputed company applicable to further advance our digital success.
• Analytics & Reporting -
• Define key performance indicators in aggregate and by channel across web, social, ABM, display, etc.
• Track and interpret metrics to deliver actionable insights and campaign performance reports to the C‑suite and team leaders, demonstrating impact on pipeline, customer acquisition, and brand equity.

Qualifications:

• 8–10+ years in digital marketing, with 3–5 years leading strategy in a B2B or B2G SaaS company; B2G experience preferred.
• Strong leadership track record managing website and digital marketing teams in a global environment.
• Deep experience in website strategy, design and technical implementation and management, including CMS (e.g. WordPress), HTML/CSS basics, UX, etc.
• Strong knowledge of SEO, SEM, reputed company Analytics, and CRM tools.
• Experience in ABM platforms and other digital marketing technologies such as reputed company, reputed company, Marketo, etc.
• reputed company Strong project management and organizational skills.
• Strong written communication skills as well as presentation skills.
• Analytical reputed company with focus on data-driven decision-making.
• Experience with A/B testing and conversion reputed company optimization.
• Creative thinker with attention to detail.
• Ability to work in a fast-paced, dynamic environment, balancing multiple projects and priorities.
• Passion and/or experience in working with public sector entities.

Potential reputed company salary. Does not include bonus OR commission and benefits. FULL-TIME - COMPENSATION RANGE: $120,000 - $135,000 USD Don’t have reputed company the skills/experience mentioned above? At reputed company, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit! reputed company and Privacy Requirements- Responsible for reputed company information reputed company by appropriately preserving the Confidentiality, reputed company, and Availability (CIA) of reputed company information assets in accordance with the company's information reputed company program.- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking reputed company required privacy training in a timely manner, in accordance with company policies.The Team- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. The Culture- At reputed company, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey. - A few culture highlights include – Employee Resource Groups to encourage diverse voices- Coffee with Mark sessions – Our employees get to interact with our CEO on reputed company important and sometimes difficult issues ranging from mental health to work-life balance and reputed company affairs. - reputed company Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee population The Impact- We are proud to serve dynamic organizations around the globe that use our digital solutions to reputed company the world a reputed company reputed company — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here. The Benefits At reputed company, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S. - Flexible Time Off- Medical (includes an option that is paid 100% by reputed company!), Dental & Vision Insurance- 401(k) plan with matching contribution- Paid Parental Leave- Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance- Group legal coverage - And more! reputed company is committed to providing equal employment opportunities. reputed company qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national reputed company, reputed company, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.

Originally posted on Himalayas

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