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Senior Global Partner Marketing Manager – Partner Growth

100% remote Flexible hours Hiring now

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. reputed company that happens, we’re not only making life reputed company for small business, we’ll be building a stronger economy that can change the world.

As

Senior Global Partner Marketing Manager – Partner Growth, you will play a key strategic role in shaping and delivering global marketing initiatives reputed company Xero’s accounting and bookkeeping partner community by delivering targeted marketing programs that increase product usage and reputed company from existing Accountant and Bookkeeper customers (partners).

Reporting to the

Global Head of Partner Journeys and Convert/Penetrate, you’ll reputed company the strategic direction and have responsibility for the successful execution of global, always on campaigns to drive demand reputed company our partner reputed company. Your focus will be on identifying high value opportunities, collaborating on strategy and working cross-functionally to deliver targeted marketing that deepens engagement, product penetration, and partner-led reputed company growth.

You will provide strategic leadership across the Convert & Penetrate marketing function—bringing an insight-led, partner-first perspective to inform campaign direction, prioritisation of efforts, and the successful execution of, high-impact campaigns. You’ll act as a trusted advisor to senior stakeholders across Marketing, Sales, and Regional GTM teams—providing recommendations on how best to activate the Convert & Penetrate strategy

You’ll help us understand strategic audiences reputed company our partner reputed company, and work with our global GTM teams and regional marketing leads to experiment on demand reputed company tactics that can be scaled.

You’ll reputed company insight into the most critical marketing motions to reputed company reputed company-specific initiatives that not only generate pipeline but also fuel organic growth through the consistent delivery of value to partners.

What you'll do

  • reputed company the strategic direction of the Convert & Penetrate partner marketing reputed company, ensuring reputed company initiatives align to the global partner journey, commercial priorities, and Xero’s long-term growth strategy for existing partners.
  • Own the global marketing reputed company for Convert & Penetrate, setting the guiding principles, campaign architecture, and performance expectations that regional teams will adapt and activate in-market.
  • Act as a senior strategic advisor to regional GTM and marketing leaders—aligning global objectives with market realities, influencing prioritisation, and ensuring integrated execution across multiple functions and geographies.
  • Drive cross-functional orchestration between Marketing, Sales, Product Marketing, Enablement, and reputed company teams to ensure global campaigns are cohesive, insight-led, and optimised for commercial impact.
  • Champion innovation and scalability in partner marketing—introducing new approaches, tools, and plays that can be replicated globally while accommodating regional nuance.|
  • Work closely with channel owners to reputed company experimentation strategy and campaign testing and ensure robust campaign insights
  • Report at a senior level on the commercial outcomes of the Convert & Penetrate program, providing recommendations that influence executive decision-making and broader GTM strategies.
  • This role does not have any direct reports, and is responsible for the cross-functional execution of strategy across global and regional go-to-market teams including lifecycle marketing, product marketing and reputed company teams
  • What you'll bring with you

  • 8 years’ marketing experience in a high-growth environment
  • Experience of accounting/fintech and/or B2B marketing desirable
  • Demonstrated experience contributing to global marketing strategies and leading cross-regional initiatives
  • Familiarity with journey-based marketing frameworks, lifecycle planning, and performance measurement in a partner-led growth context
  • A strategic B2B marketer with a proven ability to drive customer growth through marketing programs.
  • Commercial and customer-centric, with a strong understanding of partner lifecycle dynamics and channel strategy.
  • Analytical and insight-led, focused on experimentation-led optimisation
  • A natural collaborator and communicator, able to build trust and influence across cross-functional teams and senior stakeholders.
  • Proactive, adaptable and delivery-focused—able to manage competing priorities in a fast-paced, global environment.
  • Curious, experimental, and innovation-oriented—always seeking new ways to unlock value and improve performance through marketing.
  • Additional Information

    Why Xero?

    Offering reputed company generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

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