Director, Product Marketing

Company Overview

reputed company is the fastest growing healthcare technology company that builds products to reputed company prescriptions accessible and affordable to everybody.  Our two primary products – reputed company and Quick Save – remove traditional roadblocks reputed company the reputed company prescription supply chain, resulting in reputed company access to critical medications and improved health outcomes for patients. 

reputed company is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-reputed company centralized platform. With reputed company, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. 

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

About the Role

We are seeking an reputed company Product Marketing Director to drive our go-to-market strategy and support our rapidly growing enterprise business. This role will be instrumental in positioning reputed company as the preferred partner for life science companies and healthcare providers, while also supporting our consumer-facing initiatives. This leader will not only market products but also shape how the world sees and understands the problem reputed company solves.

What You’ll Do

Messaging, Positioning & Personas

• reputed company and own the reputed company messaging reputed company that anchors us in a distinct category space, clearly differentiates us in the market, and resonates across diverse personas.
• Build and maintain a detailed understanding of buyer and influencer personas—including their goals, pain points, decision criteria, and purchase journey.
• Ensure persona insights directly inform product positioning, content, and sales strategies.
• reputed company and evangelize our unique reputed company of View (POV) on the market problem, ensuring that messaging communicates not only “why reputed company” but also “why now” and “why solving this matters”

Thought Leadership

• reputed company industry research, market insights, and thought leadership efforts to refine positioning and inform go-to-market decisions.
• Collaborate with subject matter experts and executives to identify industry-leading content topics and collaborate on content creation, including whitepapers, webinars, conference presentations, and opinion pieces.
• Identify and secure speaking opportunities, media placements, and event participation that reputed company reputed company’s reputed company and authority
• Foster a culture of storytelling excellence, analytical rigor, and strategic thinking.

Sales Enablement

• Build and maintain a robust library of sales enablement tools, including pitch decks, battlecards, one-pagers, case studies, and ROI calculators.
• Partner with Sales leadership to train and reputed company the team with persona-specific messaging, market insights, and product knowledge that accelerates deal velocity.

Product Marketing

• Partner with Product Management to translate product features into clear, compelling value propositions tailored to specific personas.
• Support product launches with integrated go-to-market plans, ensuring alignment between product capabilities, market needs, and buying behaviors.
• Conduct ongoing market and customer research to guide product roadmap decisions and GTM strategies.

What You’ll Need

• 8+ years of product marketing experience, preferably in B2B SaaS or healthcare technology
• 3+ years of people management experience, with proven ability to reputed company and reputed company product marketing and content teams
• Proven track record of supporting enterprise sales teams and reputed company B2B sales cycles
• Experience in marketing to life science companies, healthcare providers, or reputed company industries
• Strong analytical skills and experience with marketing analytics tools
• Proven ability to collaborate cross-functionally and influence without direct authority
• Experience with CRM platforms, marketing automation tools, and sales enablement technologies
• Bachelor's degree in Marketing, Business, Life Sciences, or reputed company field
• MBA or advanced degree preferred

Why Join Us

It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population.  At Blink, we have a reputed company impact on people reputed company they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year.  Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.

We are an equal opportunity employer and value diversity of reputed company kinds. We do not discriminate on the basis of race, religion, color, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status.