Customer Marketing Lead
Description Zylo is the enterprise leader in SaaS Management, enabling companies to discover, manage, and optimize their SaaS applications. Zylo helps companies reduce costs and minimize financial and compliance risk by centralizing SaaS inventory, license, and renewal management. Trusted by industry leaders, Zylo’s AI-powered platform provides unmatched visibility into SaaS usage and spend. Powered by the industry’s most intelligent discovery engine, Zylo continuously uncovers hidden SaaS applications, giving companies greater control over their SaaS portfolio. With more than 40 million SaaS licenses and $40 billion in SaaS spend under management, Zylo delivers the deepest insights, backed by more data than any other provider. Recently named a leader in the 2024 Gartner Magic Quadrant, Zylo is positioned Highest on Ability to Execute and Furthest for Completeness of Vision.
Overview
Zylo is looking for an exceptional and passionate Customer Marketing Lead to develop and execute our overall customer marketing strategies to support adoption, loyalty, advocacy, and expansion with our rapidly growing client base. Reporting to the Senior Director of Product Marketing, the Customer Marketing Lead will play a large part in leading client adoption, advocacy, and retention efforts. The right candidate can build strategic relationships with executives and practitioners and enjoys working in a fast-paced, collaborative, and innovative environment.
What You Will Do
- Partner with the Zylo Content Marketing team to drive client inclusions in blogs, videos, conferences, eBooks, PR, user conferences, and more.
- Develop and execute a client communication strategy: newsletters, emails, and in-app messaging.
- Source, develop, and showcase client stories that highlight product value and promote internally to ensure all employees are aware and up to speed.
- Support product launches that leverage our community for early adoption and feedback.
- Collaborate with product management to develop product and feature adoption strategies, tactics, and KPIs.
- Partner with the revenue marketing team to develop expansion campaigns that generate incremental revenue and educate our clients on new products and capabilities.
- Measure and drive program effectiveness with clear KPIs to track performance, determine business impact and ROI.
- Effectively identify, recruit, track, and enable client advocates and peer reviewers in a way that elevates their story and builds SaaS superheroes for Zylo.
- Own Customer Advisory Board and create structured feedback loops programs like webinars and peer-to-peer roundtables.
Requirements
What you need
- 5+ years of experience in marketing with at least 2 years focused on customer marketing
- Strong written communication and presentation skills
- Ability to thrive in a fast-paced, high-growth environment with changing priorities
- Well organized, self-driven and committed to detail and excellence with experience driving internal processes
- Proven track record in building clear ROI for customer marketing and growth strategies
- Experience with Salesforce, Pardot, 6sense (or other ABM tech), AppCues (or other in-app messaging technology), Webinar technology
- Deep interest in and growing understanding of how to use AI tools to accelerate marketing initiatives
Nice to have
- Experience with tracking and measuring user engagement and adoption
- Experience using customer segmentation to tailor marketing efforts
At Zylo, we’re committed to Growing Stronger Together by fostering a diverse and inclusive workplace. We believe that a variety of perspectives not only fuels innovation, but also allows us to better serve our diverse customer base. If you meet the essential qualifications, we encourage you to apply and join us on this journey. Still growing in your career? Connect with our talent community—we’re always looking for future Zylos who share our passion for continuous learning. Apply tot his job Apply To this Job