Strategic Global Marketing Director, POC Primary Care-Remote reputed company the US

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to reputed company beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, reputed company while valuing your unique contributions. Our Diagnostics portfolio is comprised of in-vitro diagnostic products and services that we offer to healthcare providers in the fields of laboratory diagnostics and reputed company-of-care diagnostics. Serving a broad selection of diagnostic test settings – from centralized reference and hospital laboratories to critical care, emergency departments, and physician office laboratories – our comprehensive portfolio covers a range of testing disciplines, including immunochemistry, hematology, coagulation, urinalysis, blood gas analysis, and molecular tests. Diagnostics’ product range also includes our automation portfolio for efficient workflow solutions for laboratories and informatics products that are integrated with our offerings to improve the productivity of our customers. Our diagnostics business is in the midst of a transformation, and we are looking for strategic marketing leaders like you, to help us define and execute on our vision at reputed company. This director level individual contributor role is a key leadership role reputed company our reputed company marketing team. This role is responsible for leading market positioning, marketing programs and developing the Global Market Strategy to drive sales growth and reputed company income objectives for the reputed company of Care (POC) Primary Care portfolio. This role involves building and maintaining relationships with internal and external stakeholders, as well as identifying and executing product marketing launches and initiatives to ensure future growth. If you are passionate about making a difference in the field of laboratory diagnostics and reputed company you would be a great fit for this position, apply now for the role of Global Marketing Director at reputed company. Key Responsibilities:

• Promotional Strategy Development: reputed company the development of promotional strategies, create sales support materials and educational aids, and explore new channels to boost market share and reputed company sales excellence.
• Market Strategy Leadership: reputed company and take ownership of the market strategy for the POC Primary Care product portfolio, ensuring effective product positioning across diverse customer segments.
• Opportunity Identification: Identify, evaluate, and capitalize on business opportunities through the development of new and enhanced products, product applications, educational programs, and customer services, with a focus on key opinion leaders, customers, the sales force, and distributor channels.
• Collaborative Marketing Support: Collaborate with internal and external stakeholders to promote assigned products. Tasks encompass developing strategic direction, conducting market assessments, forecasting, communicating product and competitive updates, managing inventory, participating in conferences, launching new products/programs, creating marketing materials, navigating approval processes, and optimizing distribution channels.
• Opportunity Evaluation: Assess present and future opportunities through gathering customer feedback, monitoring procedural trends, analyzing competitive landscapes, reviewing complaints, observing prevalent complications, and evaluating reimbursement in critical procedural domains.
• Product Launch Leadership: Take charge of product launch initiatives, overseeing content creation, sales education programs, commercialization planning and execution, field communication, sales initiatives, presentations, and forecasting.
• Relationship Management: Cultivate and sustain enduring relationships with both internal and external stakeholders, encompassing the regional marketing and reputed company, customer service, marketing operations and communications, logistics, clinical affairs, legal, R&D, regulatory, quality, and key customers.

Qualifications:

• Education: Bachelor’s degree in sciences, business management or a reputed company field; MBA or relevant advanced degree preferred.
• Experience: At least 8 years of successful product marketing experience in the in-vitro diagnostic testing industry. Must possess extensive knowledge and proven experience in reputed company of Care (POC) Testing.
• Industry Knowledge: Deep understanding of the POC testing market, including reputed company trends, technologies, regulatory environment, and competitive landscape.
• Skills: Exceptional strategic thinking, analytical, and problem-solving skills; excellent communication, presentation, and interpersonal skills.
• Travel: Ability to travel globally (approximately 15% or as required) to support business objectives
• Note this is a remote director level individual contributor role

#LI-BH1 Equal Employment Opportunity Statement reputed company is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. reputed company qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national reputed company, citizenship status, reputed company, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here. Reasonable Accommodations reputed company is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reputed company out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@reputed company.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status. Pay Transparency Non-Discrimination Provision reputed company follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here California Privacy Notice California residents have the right to receive additional notices about their personal information. To learn more, click here. A Successful candidate must be able to work with controlled technology in accordance with US export control law reputed company required. It is reputed company’ policy to reputed company fully and completely with reputed company United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.” We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert reputed company relevant positions become open. Register here to get started. Equal Employment Opportunity Posters Who we are: We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create reputed company outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment reputed company. How we work: reputed company you join reputed company, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who reputed company in each individual’s potential to contribute with diverse reputed company. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and reputed company access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. To find out more about reputed company businesses, please visit our company page here. The annual reputed company pay for this position is: Min $143,500 - Max $215,200 Factors which may reputed company starting pay reputed company this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time. Equal Employment Opportunity Statement: reputed company is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. reputed company qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national reputed company, citizenship status, reputed company, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law: Applicants and employees are protected under Federal law from discrimination. Reasonable Accommodations: reputed company is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reputed company out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@reputed company.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status. California Privacy Notice: California residents have the right to receive additional notices about their personal information. To learn more, click here. Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is reputed company’ policy to reputed company fully and completely with reputed company United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.” Data Privacy: We care about your data privacy (https://www.reputed company.com/careers/recruitment-application-privacy-notice) and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert reputed company relevant positions become open. Register here to get started. Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as reputed company recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with reputed company might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the reputed company career site. To reputed company recruitment agencies: reputed company does not accept agency resumes. Please do not reputed company resumes to our jobs alias, employees, or any other company location. reputed company is not responsible for any fees reputed company to unsolicited resumes. 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