SEM Analyst

Job Title: SEM (Search Engine Marketing) Analyst Company: Accelerated Digital Media About Us: Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and ecommerce which includes a range of consumer products. We're seeking a talented and results-driven SEM Analyst to join our team of marketing experts. If you're passionate about digital marketing, love optimizing campaigns, and are ready to take your Search Engine Marketing skills to the next level, this is the role for you! Key Responsibilities:

• Execute campaign builds, ad copy launches, and other account management tasks across platforms like Google Ads and Microsoft Advertising, ensuring alignment with campaign objectives and brand guidelines.
• Perform keyword research and provide detailed breakouts of keyword categories, search volume, and gaps in existing coverage to enhance targeting and campaign performance.
• Bid and budget according to performance and pacing goals, monitoring daily spend and adjusting bids to optimize cost-per-click, conversions, and return on ad spend.
• Analyze account data to identify trends in performance, propose next steps for A/B tests, and uncover opportunities for overall account growth and efficiency.
• Prepare reports in a client-facing format, including high-level recommendations, visualizations, and key performance indicators.
• Monitor campaign performance daily using platform-specific dashboards to track KPIs and ensure campaigns meet performance targets.
• Conduct competitive analysis to identify competitor strategies, keyword opportunities, and market positioning, providing insights to senior team members.

Requirements:

Qualifications

• Bachelor’s degree or higher required
• 6+ months of relevant experience
• Excellent written and verbal skills
• Introductory experience with Excel / Google Sheets with an interest in data aggregation and analysis
• Familiarity with the Google Ads platform
• The ability to work under tight deadlines
• This position is for US-based and Canadian-based candidates only

Benefits: Why Join Accelerated Digital Media:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
• The total compensation for this role is $50,000 to $60,000

How to Apply: If you're ready to take your SEM career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media. Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. Apply tot his job Apply To this Job