Digital Marketing Specialist

Description Settlers Hospitality is a collection of hospitality brands that includes boutique hotels, diverse restaurants, distinctive event venues and lifestyle offerings. Most are historic properties that have been painstakingly converted into upscale hotel space. Each carefully blends modern amenities with historic touches to reflect the unique heritage and sense of place of each property. SH's key operating philosophy is to provide an independent and authentic experience that is guest focused and locally flavored. The group's core mission focuses on the guest experience while incorporating a high standard of hospitality consistent with Triple A four diamond criteria. In essence, Settlers Hospitality seeks to apply its common core philosophy, and outstanding services, across all of its brands and interests. Buying local is a critical part of our culture and we support our neighbors as often as possible. The company's uniquely guest-centric approach, refined through the experience of the principal owner/managers, has made it an industry leader in hotel operations, hospitality, property, and restaurant development, as well as management, and marketing. We are looking for a motivated and hard-working hotel marketing professional to join our marketing team as a Digital Marketing Specialist. The Digital Marketing Specialist assists in the development and implementation of Settlers Hospitality brand's strategy and campaigns. Their main duties include building a data-driven and current marketing plan that results in increased sales and revenue. The ideal candidate has a track record of success developing and executing successful hotel marketing campaigns. This responsibility involves assessing and enhancing your company's marketing plan and marketing strategy, and then planning, coordinating, and directing digital marketing efforts. They will conduct competitor research, and research demand for an organization's services and products. They interpret business objectives and develop successful marketing campaigns from idea to execution. They also ensure that the organization's message is clearly defined and distributed across all channels and targeted audiences. Responsibilities:

• Develop and implement digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
• Collaborate with media and sales teams to improve marketing results
• Measure key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
• Coordinate with the marketing team to identify innovative growth strategies
• Prepare reports on the performance of marketing campaigns
• Use advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
• Own the steering of hotel business lead generation for transient and group customers to the enterprise
• Monitor the organizations digital marketing program, including social media, internal website and email campaigns to ensure brand consistency
• Montior marketing distribution channels including website, email, social media, and print
• Maximize website performance, track keyword rankings, and implement SEO strategies
• Identify and attract the company's potential customers
• Lead and Execute PR strategy including earned media

Requirements

Qualifications:

• Experience in hotels and an understanding of its products is desired
• Understanding of hospitality product distribution and how to set Settlers Hospitality apart from competition
• Bachelors degree in business, marketing, communications, or related field
• 2+ years proven experience in a marketing manager or similar role
• Competent in MS Office Suite including Word, Excel, and PowerPoint. Self-starter and quick to learn new software programs and technology
• Growth orientation
• Exceptional knowledge of current marketing techniques and platforms
• Excellent analytical, leadership, and communication skills
• Creative and entrepreneurial spirit
• Able to work some nights, weekends, and holidays, as business needs dictate

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