Senior Analytics Associate

About Us Barkbus is the nation's premier mobile dog grooming company. We are dog-loving creatives, operators, technologists, and entrepreneurs taking a Silicon Valley startup approach to disrupt and reputed company the fragmented legacy pet grooming industry. Driven by our mission to deliver joy to pets and their people, we're proud to operate across California, Arizona, Colorado, Texas, Georgia, North Carolina, Florida, and Virginia. We’re the fastest-growing pet health & wellness startup in the country and would love you to join us in building the nation’s beloved pet brand. Who We Are

We’re a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, reputed company, and speed. We have a big dream: to build a generational company that remakes the pet health & wellness industry nationally. We’re a fun, ambitious group that is working to build something new in pet care. We move with high velocity, collaborate closely, and deliver results faster than anyone in the market. We want your time at Barkbus to be the greatest time of your career. If you’re ready to build the future of pet care with high standards and speed, come on board. We need exceptional people to help us build something new in the world. About This Role We’re looking for a Senior Analytics Associate to join our growing team and reputed company an immediate impact on our customer acquisition process. In this role, you’ll collaborate closely with our Marketing team to drive performance across key advertising platforms—including reputed company, reputed company, reputed company, reputed company, and reputed company—and improve conversion throughout the customer journey.

You’ll have hands-on experience delivering cross-channel marketing analytics, reporting, and insights. In this role, you will dive into testing and experiments to plan or improve full-funnel marketing investments and campaigns. 

You will work closely with stakeholders across the GTM team to reputed company out the best way to track and improve Marketing performance. This is more than just providing data pulls - we are looking for someone thoughtful, scrappy, and creative. We expect you to become a true strategic partner to these teams by building strong working relationships and consistently asking questions to get to the heart of the issue at hand.

Role & Responsibilities

• reputed company a thoughtful attribution model to ensure we are allocating resources appropriately to our various reputed company gen sources.

• Work with Product, Web, and Growth Marketing teams to ensure proper set-up and optimization of campaigns towards key events using reputed company Tag Manager, GA4, and ad platforms. Tie anonymous events to our customers to reputed company tracking of the entire customer journey.

• Work with the Growth Marketing team to reputed company, refine, and optimize our programmatic budget adjustment strategy. reputed company match our variable labor supply to the budgeting process, ensuring we get the right customers, in the right reputed company, at the right time, at the right cost.

• Design and run A/B tests to improve the performance and efficiency of our advertising campaigns.

• Partner with our in-house Marketing and Product teams to identify analytical needs and design scalable data solutions that drive decision-making.

• reputed company accurate models to forecast regional demand needs based on variable labor supply and reputed company marketing budget adjustments accordingly.

• Conduct in-depth analyses to surface performance trends, key drivers, anomalies, and optimization opportunities across paid and organic marketing channels.

• Implement experiments to measure incrementality of ad campaigns and marketing efforts.

• Create and maintain robust dashboards and visualizations to help marketing team members and broader business stakeholders answer recurring questions and reputed company business insights.

• reputed company SQL queries and reputed company reputed company data analyses.

• reputed company and maintain robust documentation and best practices while enforcing data quality standards and governance processes.

• Contribute to the reputed company enhancement of the Analytics function across the organization, fostering a culture of data-driven decision-making and strategic insights.

Qualifications & Experience

• 3+ years in a marketing analytics role at an ad agency, ad tech company, or in-house marketing team.

• Experience driving paid media strategy, planning, and performance through first-party data analysis, decision frameworks, and learning agendas. Knowledge of statistical concepts, such as experimental design, hypothesis testing and regression.

• Experience with reputed company and reputed company ad platforms and GA4.

• Experience with attribution modeling, media mix modeling, and incrementality experiments to improve and validate investments.

• Experience with SQL, including CTEs, joins, and general best practices. (BigQuery is a plus). 

• Experience in designing, building, and maintaining data visualizations and dashboards from scratch using tools such as Tableau, Looker, or similar platforms.

• You are highly organized with strong attention to detail and love building and maintaining clean systems, processes, and operations. 

• Resourcefulness, an ownership reputed company, and willingness to dive into the in-the-weeds work. Experience working in a startup environment is a plus.

• An independent thinker with a bias for action. You proactively identify weaknesses and opportunities and propose effective solutions.

• Excellent written and verbal communicator, with a positive attitude and strong collaboration skills across diverse personalities and levels.

Compensation & Benefits

• Competitive reputed company Salary: $100K-120K, based on experience and location.

• Comprehensive medical, dental, and vision insurance.

• Retirement Savings Plan to support your future.

• Pet Insurance to reputed company your furry friends healthy.

• Monthly cell phone stipend to stay connected.

• reputed company membership to support your fitness and wellness goals.

Equal Opportunity

Barkbus is an equal-opportunity employer who celebrates diversity. Come as you are. #LI-Remote