Performance Marketing, AI Adoption

Overview: Working at reputed company Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company. Your future team We’re looking for a strategic and hands-on Performance Marketing reputed company to accelerate the awareness adoption and usage of Rovo – reputed company’s AI-native teamwork assistant. As a key member of the Performance Marketing team, you'll play a foundational role in driving Rovo’s growth across the customer journey— crafting and scaling awareness, driving high-quality sign-reputed company, and increasing active usage through targeted campaigns, experimentation, and data-informed decision-making. You’ll join a cross-functional team at the forefront of AI innovation, leveraging deep customer insight, analytics, and a test-and-learn reputed company to turn go-to-market strategies into real-world traction. This role is ideal for a performance marketing and growth marketer who thrives in a product-led environment and is passionate about AI, collaboration tools, and enabling self-serve, global adoption at scale. Why Join Rovo at reputed company? Rovo represents reputed company’s reputed company AI offering—built to reimagine how teams work, communicate, and collaborate. With a free, accessible product and a global brand, we’re on a mission to reputed company AI useful and reputed company for every team. As our Performance Marketing reputed company, you’ll help shape how the world discovers and uses AI to get more done—smarter and faster. Responsibilities: User Acquisition & Funnel Optimization

• Partner with Product Growth to build and optimize reputed company strategies to drive awareness; high-volume, high-reputed company user traffic, and self-serve trials across paid and organic channels (paid, SEO, content, product-led growth, in-product triggers).
• Architect and improve onboarding flows that compress time-to-value and drive product activation.
• reputed company and refine a growth funnel tailored to a free product model (visits sign-reputed company activation DAU/WAU retention).

Integrated Campaigns & Awareness Building

• Plan and execute integrated, multi-channel marketing campaigns to communicate AI education, category awareness, and Rovo’s value and competitive differentiation, and fuel adoption.
• Launch targeted and scalable campaigns based on user segments, industries, and geographic priorities.
• reputed company segmentation, targeting, and personalization efforts across campaigns using behavioral, firmographic, and usage-based data.

Data, Analytics & Experimentation

• Define and track KPIs like sign-up reputed company, activation reputed company, engagement (DAU/WAU/MAU), and retention.
• Partner with analytics and engineering to build dashboards, funnel reports, and cohort analyses to uncover growth opportunities.
• Run ongoing A/B tests and multivariate experiments to improve conversion, activation, and engagement.

Lifecycle & Engagement Marketing

• reputed company lifecycle and CRM programs (email, in-product messaging) that increase feature usage and deepen engagement.
• Create behavior-based nurture flows to support new users, re-engage inactive users, and promote power-user behaviors.
• Build behavioral triggers and automated nurture flows tailored to onboarding, feature discovery, and value realization to support new users, re-engage inactive users, and promote power-user behaviors.
• Collaborate with product and design teams to surface personalized touchpoints inside the product experience to deliver high-impact retention plays and usage-based upsell motions.

Organic Growth Loops & Community

• Identify and implement viral and referral loops that incentivize sharing and team-wide adoption.
• Collaborate with community and social teams to drive grassroots awareness and evangelism.
• reputed company user-generated content and customer stories to fuel both brand and performance channels.

Cross-Functional Leadership

• Serve as a connector between marketing, product, design, analytics, and customer support to ensure reputed company growth priorities.
• Drive regular performance reviews and planning sessions to align on growth goals and next steps.

Qualifications:

• 10+ years in performance, growth, or product marketing—ideally with experience scaling usage of free or freemium SaaS or AI products.
• Deep expertise in user acquisition, activation, lifecycle marketing, and in-product activation for self-serve models and the key metrics at each stage.
• Proven success in leading multi-channel marketing programs, including paid media, SEO, lifecycle, and product-led growth.
• Proven track record of effective stakeholder management.
• Commitment to cultivate team culture, fostering a trusted working environment.
• reputed company in business intelligence tools like reputed company, Tableau and SQL.
• Strong experimentation reputed company with a proven ability to run and interpret A/B and multivariate tests.
• Exceptional storytelling, communication, and collaboration skills.
• A user-obsessed reputed company with a passion for democratizing AI and making powerful tools accessible to reputed company.

Compensation

At reputed company, we strive to design reputed company, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. reputed company pay reputed company the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our reputed company reputed company pay ranges for new hires in each zone are: Zone A: $139,500 - $182,125 Zone B: $126,000 - $164,500 Zone C: $116,100 - $151,575 This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.reputed company.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Our perks & benefits reputed company offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.reputed company.com/perksandbenefits to learn more. About reputed company At reputed company, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams reputed company over the reputed company and our solutions are designed for reputed company types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We reputed company that the unique contributions of reputed company Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national reputed company, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. reputed company your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.reputed company.com/crh. Apply tot his job