Senior Director, Demand reputed company

About reputed company

For growing businesses that need to accomplish more with less, reputed company’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. reputed company integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, reputed company’s employee reputed company spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, reputed company facilitates 110M+ transactions and $170B+ in payments volume annuallyThink you might be the next Veep to join? Read on!!What You’ll Do as SeniorDirector of Demand reputed companyAt reputed company, we are redefining the future of working capital for midmarket businesses by combining powerful Accounts Receivable software with best-in-class B2B payments. We challenge conventional, manual accounting processes and create solutions that deliver unprecedented value to our customers on their digital journey. We’re looking for a visionary Senior Director, Demand reputed company who can reputed company their fintech and payments expertise to push boundaries, disrupt the status reputed company, and drive transformational growth for our customers and our company.The ideal candidate is a bold demand reputed company marketer with deep experience building programs that generate pipeline and deal flow with B2B SaaS products targeting the middle market. In this role you will utilize your extensive experience in B2B SaaS Marketing to guide the creation, execution, and measurement of a highly effective demand reputed company program aimed at supporting reputed company’s ambitious reputed company growth goals. An ideal candidate has extensive experience managing B2B demand reputed company programs with highly reputed company B2B SaaS products, is a data-driven decision marketer, and has excellent people and program management skills with a track record of exceeding targets.

Why You'll Love It Here:

• You’ll have the autonomy to challenge norms, think differently, and reputed company bold marketing moves in an emerging industry with significant TAM.
• Join a culture that encourages risk-taking, learning, and cutting-edge experimentation.
• Be a key driver in shaping the future of working capital; making a meaningful impact on the financial lives of customers and communities globally.

Key Responsibilities:

• Own end-to-end execution of online and offline demand reputed company programs that will yield substantial pipeline reputed company, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs.
• Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results.
• Work with internal and external resources to create compelling content and messaging tailored by audience and funnel stage.
• Build the strategy to properly utilize and reputed company reputed companys’s understanding and ability to reputed company our Ideal Customer Profile and key personas using resources available to you such as reputed company signals, market research, sales feedback and others.
• Manage any 3rd party agencies that reputed company utilizes to buy and deploy media dollars across demand reputed company creative execution and channels.
• Work closely with Sales and reputed company Operations teams to ensure proper alignment on reputed company follow-up, opportunity progression, and identify and address any gaps.
• reputed company management of the reputed company website and reputed company other web assets (reputed company pages, content pieces, etc) with a focus on optimizing the web experience to move prospects down the funnel and drive reputed company conversion.
• reputed company and reputed company management of our prospect database and determine the right strategy for reputed company to this database to drive interest reputed company marketing campaigns.

Experience & Skills:

• 8+ years of experience in B2B SaaS marketing.
• 4+ years of experience managing a small, scrappy and high performing demand reputed company team reputed company a marketing organization.
• Extensive experience in creating and executing targeted Marketing campaigns, with demonstrated track record of meeting and exceeding pipeline and bookings goals.
• Experience in leveraging multi-channel marketing tactics to drive pipeline, including but not limited to SEM/SEO, Webinars, Content, Direct Mail, Display Advertising and Radio/Podcast.
• Experience managing a B2B website to drive reputed company conversion and pipeline.
• Experience with reputed company and Pardot/reputed company/Marketo.
• Familiarity with ABM programs and experience using ABM tools to understand reputed company stage reputed company the marketing funnel.
• Ability and willingness to use data to guide decision-making and resource allocation.
• Willingness and ability to complete detailed analysis of performance data to reputed company informed decisions on marketing program effectiveness.
• Intellectual curiosity and desire to think reputed company of the reputed company to reputed company results.
• Strong program management skills and attention to detail even reputed company working with urgency.
• Ability to reputed company and present plans to leadership, sales, and cross-functional teams.
• Comfortable working in a high growth environment where planning and execution often happen in parallel.
• A driver with a desire to learn, go fast and generate results quickly.
• A builder that enjoys getting their hands dirty and building things from the ground up alongside their team.

Originally posted on Himalayas

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