Group Manager, Marketing Product Copywriting

Description About LegalZoom LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world. Where we work In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more. This position will be based in the Los Angeles or San Francisco area, but is 100% remote and is not required to come into the office.

Overview

LegalZoom’s marketing team is seeking a Group Manager, Web Experience to lead our cross-functional web team. You’ll own the end-to-end experience of our marketing website—ensuring it’s easy to navigate, optimized for conversion, and feels distinctively on-brand at every touchpoint. You’ll lead a multidisciplinary team of UX, content, and visual designers—bringing together brand, storytelling, and performance into a cohesive web experience. While this role manages the visual design function, we’re seeking a leader who came up through UX, and understands how to bring the brand to life through layout, tone, cadence, and intuitive journey design. We’re looking for a strategic player-coach who blends systems thinking with creative instinct—someone who knows that great web experiences are more than usable. They’re persuasive, performance-minded, and emotionally resonant. This is a player-coach role: a hands-on, multidisciplinary leader who can mentor a team, contribute to key projects, and independently drive high-impact work. Note: This is a people management role. Candidates must have experience directly managing in-house individual contributors. You will

• * Lead the creative vision, strategy, and execution of our marketing website and landing pages
• Manage, coach, and develop a team of visual designers, UX designers, and content designers
• Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints.
• Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering
• Analyze user behavior and site performance to inform data-driven UX and content improvements
• Improve core web metrics through optimized designs and UX (e.g. bounce rate, CVR, time on page)
• Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams
• Ensure the site is accessible, responsive, and brand-consistent
• Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization.
• Represent the web function among cross-functional stakeholders, advocating for the user while aligning with business objectives.

You have

• * 7-10+ years in UX, content design, or digital design—plus 3+ years in team leadership
• A standout portfolio that showcases your expertise in delivering strategically-driven work across UX and web with clear details on your role and contributions. E-commerce products and online services are preferred.
• Strong understanding of UX principles, content strategy, and responsive web best practices
• Track record of improving conversion and usability through UX and content
• Ability to translate brand voice and positioning into compelling web experiences
• Excellent collaboration skills—you can speak design, content, marketing, and product fluently
• Strong presentation skills, with the ability to articulate your design vision and philosophy, build alignment with designers, cross-functional partners, and gain support from senior leadership in both presentations and feedback sessions.
• Tenacious cross-functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners

LegalZoom is a remote-first company and the national range for this role is ($128,300 - $171,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:

○ Fertility ○ Mental Health ○ One Medical ○ Fringe lifestyle benefits up to $250 Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages. Apply Job! Apply to this Job