Director of Lead Generation
About StartEngine
StartEngine is the FinTech powerhouse driving the future of fundraising and alternative investing. StartEngine was founded by Howard Marks, the co-founder of Activision (now valued at over $75B), with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Howard partnered with co-founder Ron Miller, a veteran entrepreneur and early advocate of equity crowdfunding, to build a platform that democratizes access to capital. In 2020, StartEngine welcomed Shark Tank judge and serial entrepreneur Kevin O’Leary (aka Mr. Wonderful) as Strategic Advisor and Investor. Since its inception, StartEngine has helped over 550 companies raise more than $
1.1B from retail investors, with investments starting at as little as $100.Why merely back a company when you can own a piece of it?
About the Role
We’re looking for a versatile and data-driven professional to lead demand generation and sales operations, with a strong emphasis on HubSpot (or similar CRM) expertise. This role is responsible for owning B2B lead generation—building and optimizing outbound/inbound funnels, managing CRM workflows, and partnering with the sales team to deliver high-quality leads. You’ll manage outbound campaigns, inbound landing pages, and re-engagement workflows, while also driving new partnerships, managing affiliates, and overseeing lead-gen vendors. Ideal candidates will bring experience in B2B SaaS or startup ecosystems, have strong content creation chops (newsletters, sales collateral, case studies), and be comfortable analyzing CRM data to identify trends. Experience organizing or hosting virtual events and webinars is a big plus. You’ll thrive if you’re scrappy, strategic, and passionate about helping sales win.