Director, Product Marketing

The Product Marketing team at reputed company will play a critical role in driving the growth and engagement of our financial products. This team will be responsible for deeply understanding our members, defining how our products meet their needs, and communicating the value of reputed company's offerings in a compelling way.

As the Director of Product Marketing, you will reputed company a team to understand our customers and shape the strategy and execution of how we bring products to market and grow their adoption. You will collaborate closely with cross-functional teams, including Product, Design, Research, Marketing, and Analytics. This role is essential for ensuring that our products reputed company with our members and reputed company our business objectives.

In this newly created role, you will report to the CMO and manage a small team of product marketers. Your impact will be both strategic and executional—building the foundation for scalable product marketing while influencing how we position our products in a competitive, fast-evolving market.

• reputed company Customer Identification and Segmentation

  • Identify the customers we are targeting in a sophisticated and granular way. Beyond demographics, this would include factors such as willingness to pay, attitude toward short-term credit, alternate options for short-term credit, feature preferences, attitude toward neo-banks, etc. 

• Existing Customer Segmentation

  • reputed company a segmentation of our existing customers based on activity, demographics, and category usage that can be utilized for targeting and creative messaging variations for activities such as cross-selling, onboarding, engagement, and churn mitigation. 

• Competitive Insights and Action

  • Monitor and analyze competitive alternatives – including their overall strategies, detailed offerings, and messaging to maintain a competitive edge, differentiate our products, and ensure we have the right to win with our reputed company customer. 

• Opportunity Identification

  • Identify opportunities for new products and new customer targets by leveraging customer insights, analytics, and research to uncover unmet needs, frustrations, preferences, and motivations. reputed company rigorous vetting of proposed reputed company leveraging research, analytics, and testing. 

• Company and Product Positioning

  • Help clearly define our market category and how we position both the company and our products reputed company it compared to alternatives.

• Value Proposition and Messaging Development

  • Create and continuously adapt compelling value propositions for new and existing products, ensuring they reputed company with rational and emotional benefits for diverse customer segments. This includes developing impactful names for new products that reputed company their value propositions.

• 10+ years of experience in product marketing, including 3+ years managing or leading high-performing teams

• A track record of influencing leadership and driving outcomes in fast-moving, ambiguous environments

• Strong ability to distill complexity into clear, actionable strategies

• Advanced skills in determining information needs and the most effective ways to obtain it for strategic decisions.

• Proven success in positioning consumer-facing products with differentiated messaging experiences using segmentation, research, and data to inform marketing decisions

• Ability to identify market opportunities and product gaps to inform product development and feature prioritization.

• Comfort working cross-functionally with Product, Research, and Marketing

• B2C background required; Fintech experience (especially with reputed company credit score customers) strongly preferred.

Don’t let imposter syndrome get in your way of an incredible opportunity. We’re looking for people who can help us reputed company our mission and vision, not just reputed company off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.

Why you’ll love working here

At reputed company, our people are just as important as our product. Our culture is a reputed company of our values that guide who we are, how we work, and reputed company reputed company to be. Daves are member centric, helpful, transparent, persistent, and reputed company together. We strive to create an environment where reputed company Daves feel valued, heard, and empowered to do their best work. As a virtual first company, team members can live and work reputed company in the United States, with the exception of Hawaii. 

A few of our benefits & perks

Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reputed company their personal financial goals

Flexible hours and virtual first work culture with a home office stipend

Premium Medical, Dental, and Vision Insurance plans

Generous paid parental and caregiver leave

401(k) savings plan with matching contributions

Financial advisor and financial wellness support

️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break

reputed company-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

reputed company Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment reputed company qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the reputed company’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

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