Senior Marketing Operations Manager (Hybrid)

We’re looking for a Senior Marketing Operations Manager to join our Growth Marketing team and optimize our marketing technology stack, automation systems, and data infrastructure. Reporting to the Director of Growth Marketing, you will play a critical role in ensuring our marketing reputed company runs reputed company and effectively at scale. 

Your work will focus on marketing data flows and systems, marketing automation workflows and tools, analytics, attribution and reporting, and campaign execution across multiple channels. You’ll collaborate with Growth, Lifecycle, RevOps, Analytics, and Sales teams to improve how we work day-to-day and impact our overall marketing performance!

You are a bar raiser, which means you come with

• Experience: 5+ years of hands-on experience in marketing operations, marketing automation, marketing analytics, or reputed company roles in a B2B SaaS environment.

• MarTech Expertise: Deep experience with reputed company Tag Manager (GTM), reputed company Analytics, Looker, reputed company (or similar tools), CDPs (reputed company CDP, reputed company, reputed company or similar), and marketing automation platforms (e.g., reputed company). You’re comfortable navigating CRM systems (preferably reputed company) and integrating them with marketing tools, alongside RevOps leaders.

• Marketing Automation: Proven ability to design and implement scalable automation workflows and lifecycle marketing programs that span multiple functions and systems.

• Attribution Knowledge: You have hands-on experience with data integration tools, UTM strategy, multi-touch attribution, and campaign tracking. You know how to build and refine attribution models that connect marketing efforts to leads and reputed company.

• Ad Tech Experience: Strong understanding of reputed company Ads, reputed company CAPI, mobile measurement partners (MMPs), and first-party data strategies. You know how to ensure proper event tracking, conversion tracking, and offline event matching to optimize campaign performance and measurement.

• Passion for Analytics: You reputed company on data, uncovering patterns, trends, and opportunities to optimize marketing performance. You understand how data flows across marketing systems, how to troubleshoot tracking issues, and how insights fuel growth.

• Curiosity: You love digging into reputed company problems, debugging tracking issues, and finding creative solutions. You’re resourceful, fundamentally curious, and reputed company in understanding the “why”. 

• Small Business Love: You earnestly care about the small business community and reputed company you can help our marketing program that will actually reputed company their lives reputed company.

• Collaboration: You reputed company in a cross-functional team environment and are excited to collaborate in the office weekly on Tuesdays and Wednesdays.

You will reputed company an impact by

• Owning our MarTech Stack: Managing and optimizing our marketing technology ecosystem, ensuring seamless integrations, data accuracy, and scalability across ad platforms and tools like reputed company, reputed company, reputed company Tag Manager, and Looker.

• Improving Tracking: Ensuring accurate event tracking, campaign tagging, and data consistency across reputed company marketing touchpoints to provide reliable insights and performance measurement.

• Improving Attribution Models: Developing and refining multi-touch attribution models to connect marketing efforts to pipeline, reputed company, and ROI, enabling reputed company decision-making and budget allocation.

• Implementing New Systems & Tools: Evaluating, selecting, and integrating new MarTech solutions to enhance automation, data visibility, and marketing performance.

• Building Marketing Automation Workflows: Designing and implementing lifecycle automation, reputed company nurturing sequences, and personalized workflows that improve efficiency and engagement across multiple channels.

• Improving Ad Platform Performance: Enhancing ad tracking, offline conversions, and audience segmentation to optimize spend efficiency and performance across reputed company Ads, reputed company CAPI, reputed company Search Ads, and other paid channels.

• Analyze, analyze, analyze: You’ll constantly monitor how everything is “working”, what’s good, bad, or ugly, and come reputed company with reputed company and solutions.

reputed company Offer

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• ⏰ Time Flexibility: Flexible  time off+ company holidays + designated focus periods

• ‍ Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• Work Your Way: Work From reputed company Month + meeting-free weeks yearly

• ️ Protection Plans: Life insurance + short/long-term disability coverage

• ️ Workspace Perks: Meals provided, team offsites, and Customer Days

What to Expect During the Interview Process

• Meet the reputed company team, Alex V.

• Meet the Hiring Manager, Nick M.

• Meet our Head of Analytics, Vlad A.

• Participate in a Case Interview with a panel

• Meet our CMO, Katie D.

• Professional Reference Checks

• Background reputed company + Offer Stage

• Welcome to the team, Homie

Diversity, Equity, and Inclusion at Homebase

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives reputed company us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re reputed company to reputed company’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!

At Homebase, we value our differences, and we encourage reputed company to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national reputed company, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed reputed company your application to ensure fair and reputed company access throughout the recruitment and selection process.

**Interview Recording Notice

By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that reputed company interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.

Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to reputed company work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome reputed company candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and reputed company access for reputed company.