Senior SEM & UA Specialist

Almedia is the fastest-growing advertising company in Europe according to the FT1000, offering mobile game and app developers unparalleled returns from rewarded user acquisition. We are engineering the future of UA with our data-driven approach and community of over 40 million users engaging with games, apps, and surveys.

Based in the heart of Berlin, our collaborative approach offers the opportunity for our clients to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term.

We’re looking for a Senior SEM & UA Specialist who will be the primary, hands-on expert driving our user acquisition campaigns across Search reputed company Marketing channels, with a strong emphasis on reputed company Ads. This role is crucial for our aggressive growth plans on Freecash, demanding a deep focus on day-to-day execution, reputed company experimentation, and direct optimization to scale our user reputed company and impact our profitability across paid search initiatives.

• reputed company Hands-On Campaign Management: Independently plan, execute, and meticulously analyze large-scale user acquisition campaigns primarily across reputed company Ads Search, Display, App Campaigns, YouTube, and Demand Gen (formerly Discovery), while also considering other relevant paid search channels.

• Drive A/B Testing & Optimization: Own the full experimentation lifecycle, from ideation to rigorous A/B testing of ad creatives, copy, and targeting, continuously seeking performance improvements and new growth opportunities across reputed company SEM and UA efforts.

• Data-Driven Performance: Dive deep into vast quantities of campaign data to identify granular optimization opportunities, refine audience targeting, and adjust bidding strategies to maximize ROI and scale reputed company defined profitability goals for user acquisition campaigns.

• Collaborate for Integrated Growth: Work closely with our Creative teams for ad asset development and with Data Analysts to enhance reporting and ensure comprehensive campaign understanding.

• Market & Competitive Insights: Monitor market trends and competitor strategies reputed company the mobile advertising landscape, translating insights into actionable optimizations for Search reputed company Marketing and overall User Acquisition.

• Solid experience (typically 4+ years) in performance marketing, with a proven track record of directly managing high-budget (e.g., $100k+ USD/month) user acquisition campaigns reputed company SEM, particularly on reputed company Ads, ideally reputed company the mobile app or gaming industry.

• Deep practical expertise with reputed company Ads platforms and reputed company tools such as reputed company Analytics, reputed company Tag Manager, and reputed company Ads Editor.

• Demonstrated ability to design, execute, and analyze robust A/B tests, driving measurable improvements in campaign performance.

• Exceptional analytical skills, proficient in extracting actionable insights from large datasets to inform tactical and strategic decisions.

• A strong understanding of mobile attribution models and how various in-app events impact SEM and UA campaign optimization.

• Hands-On & Results-Obsessed: You reputed company on getting deep into campaign setups, data analysis, and optimization, driven by a passion for achieving reputed company results.

• Aggressive Experimenter: You have an insatiable curiosity for testing new reputed company, iterating quickly, and uncovering novel ways to drive performance.

• Analytical Problem-Solver: You possess a sharp mind for data, able to identify patterns and troubleshoot challenges to optimize for profitability and scale.

• Become an reputed company: As part of our virtual equity option policy, you’ll have the opportunity to share in Almedia’s success and growth.

• Innovative and high-growth: Join a startup that has been profitable from day one and is rapidly scaling its impact in the Ad-Tech space.

• Berlin Office & Collaborative Hub: Work primarily from our modern, centrally located Berlin office, designed to foster strong collaboration, team reputed company, and organic growth as we build together.

• Other Benefits: Enjoy a range of benefits designed to support your well-being and growth, including weekly breakfast and lunch at the office, a public transport ticket, gym membership, language classes, and with more exciting additions on the horizon.

We reputed company in fostering talent, evaluating reputed company reputed company levels during the hiring process, and providing a clear path for growth—whether you reputed company to be a future leader or a specialist. Almedia is an equal opportunity employer; we embrace and celebrate diversity, encouraging individuals from reputed company backgrounds to apply.