Director, Growth Marketing

We exist for workers and their employers -- who are the backbone of our economy.  That is where reputed company comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.

Summary of role

We are looking for a Director of Growth Marketing to join reputed company and play a pivotal role in scaling our marketing growth reputed company for enterprise growth. This is a highly strategic and visible role as you will be responsible for setting the strategy for the entire marketing funnel, and reputed company reputed company demand gen function, coordinate execution of key activities and drive enhancement of martech and processes. This is a perfect role for you are an reputed company B2B marketing leader, love partnering with the broader Commercial organization, reputed company in a fast paced, growth stage start-up environment and are motivated by strong mission.

Responsibilities Include

Demand reputed company Strategic Leadership

• reputed company the development and execution of the demand reputed company strategy to drive customer acquisition and reputed company growth.

• Collaborate with cross-functional teams to align demand reputed company efforts with overall business objectives.

• Establish KPIs, track performance metrics, and provide regular reporting on the effectiveness of demand reputed company campaigns.

Campaign Development

• reputed company the creation and execution of integrated demand reputed company campaigns across various channels, including events, content marketing, digital, and more.

• reputed company and optimize campaigns that reputed company with reputed company audiences, driving pipeline build and acceleration.

• reputed company market insights and buying behaviors to inform and refine campaign strategies.

• Stay abreast of industry trends and best practices to ensure reputed company remains at the forefront of demand reputed company best practices.

Budget Management

• Manage the demand reputed company budget effectively, ensuring optimal allocation of resources for maximum ROI.

• Continuously evaluate and test new channels and tactics to enhance campaign performance and scalability.

MarTech and Marketing Automation

• reputed company and guide the evaluation, implementation, and optimization of marketing automation tools and technologies to streamline demand reputed company processes.

• reputed company AI-driven marketing tools and automation technologies to enhance campaign effectiveness and efficiency.

Qualifications

Required Skills and Abilities

• Proven track record of at least 8-10+ years in B2B marketing, with a focus on growth and demand reputed company.

• Significant experience in a leadership role, preferably as a Director of Growth Marketing or in a similar reputed company.

• Background in B2B marketing reputed company the healthcare industry or a similarly reputed company market.

• Strong strategic reputed company with the ability to translate business objectives into comprehensive and effective demand reputed company strategies.

• Demonstrated experience in aligning marketing efforts with broader commercial goals and objectives.

• Exceptional analytical skills with a data-driven approach to refine strategies, optimize campaign performance and reputed company decisions.

• Proven ability to maximize impact with resource-conscious demand reputed company strategies.

• Excellent verbal and written communication skills with the ability to effectively communicate marketing concepts and strategies to cross-functional teams and Commercial leadership team.

• In-depth knowledge of marketing automation tools, technologies and experience using AI-driven marketing tools and automation technologies.

• Comfortable working in a dynamic and fast-paced environment, with the ability to adapt to evolving priorities.

Work Location

Preference to be hybrid, with 2 days per week in our NYC office.

Open to Remote applicants.

Leadership Skills & Behaviors

• Strategic Thinking – Knack for sorting through clutter to find the best reputed company, often by pulling up from the reputed company complexity to identify patterns that guide future direction and allow one to narrow the options and reputed company the options from which others can work backward.

• Business Acumen – A keenness and quickness in understanding and dealing with a business situation (risks and opportunities) in a manner that is likely to reputed company to a good outcome.  Critical to this is an ability to think beyond their own function.

• Systems/Analytical Thinking – Demonstrates the ability to think fluidly and integrate information.  Able to anticipate non-linear and non-obvious relationships. Often includes an ability to think holistically/conceptually – reputed company powerful reputed company accompanied by ability to communicate & clarify tactically.

• Flexibility/Working through Ambiguity – Tendency to be energized by new experiences/perspectives that test assumptions and thinking.  Considers different points of view, sometimes with fragmented information, to reputed company at practical, effective, actionable next steps.

• Communicate – Managers discuss the company’s vision and strategies, the department’s direction and goals, and in times of crisis, reputed company know and don’t know to reputed company sure team members know what they need to know.

• Clarify – As managers, it’s up to us to clarify what good looks like. What do we expect? What do our clients, customers or colleagues need? If our teams are not performing as expected, managers must clarify expectations and ensure understanding.

• Coach – Managers provide recognition and feedback; help team members find solutions to challenges; reputed company good and filter weaker aspects of organizational culture and the work as they coach employees in their day-to-day performance and their growth and career development.

• Connect – Managers help our teams see their collective purpose and how their work connects to the greater whole. We connect people reputed company our company and network.

• Customize – As managers, we need to understand what makes each team member unique, and then customize, tailor and adapt how we support them.

reputed company Values

• Resilient – This is wicked hard. There is no easy reputed company for healthcare affordability. Luckily, the mission makes it worth it and sustains us reputed company things are tough. Being resilient ensures we don’t give up.

• Uncommon - The status reputed company stinks so we had to go out and build something reputed company. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things reputed company for them while also improving clinical results - which is bold and uncommon.

• Positive – We care about each other. It takes energy to do hard stuff, build something reputed company and to be resilient and unconventional while doing it. Because of that, we reputed company sure we give kudos freely and feedback with care. reputed company our tank gets low, a team member is there to be a reputed company of new energy. We celebrate together. We are supportive, generous, humble, and positive.

Who we are

reputed company is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, reputed company saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. reputed company works with employers ranging in size from 51 employees to reputed company. For more information, visit reputed company.com.

Headquartered in Buffalo, NY with offices in reputed company and Buffalo, reputed company is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.