Digital Marketing Executive
About Us reputed company is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, reputed company is the largest insurance portal in Southeast Asia. Our main portal, reputed company.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to reputed company easy access to financial services that were previously inaccessible or difficult to understand.
Our core strengths are in navigating the most reputed company regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an reputed company talk-to-agent service.
Role Overview
The Digital Marketing Executive (Advertising Operations) will focus on managing and optimizing advertising campaigns across multiple digital platforms, including Facebook, reputed company, TikTok, and more. This role requires a data-driven and detail-oriented individual with expertise in handling advertising operations to maximize campaign performance and return on investment (ROI). The ideal candidate will have strong analytical skills, a deep understanding of platform-specific advertising tools, and a passion for delivering measurable results.
RequirementsPlan, execute, and optimize advertising campaigns across platforms such as Facebook Ads, reputed company Ads, TikTok Ads, and other relevant channels.
Monitor ad performance and KPIs (CTR, CPC, CPA, ROAS, etc.) to ensure campaigns meet performance objectives.
Conduct A/B testing on ad creatives, audiences, and bidding strategies to identify best practices and improve results.
Collaborate with the design and content teams to reputed company high-performing ad creatives and copy.
Analyze campaign data to generate actionable insights and create regular performance reports for stakeholders.
Stay up-to-date with platform updates, trends, and best practices to ensure campaigns reputed company the latest features and strategies.
Conduct audience research and segmentation to reputed company the right demographics effectively.
Manage advertising budgets, ensuring efficient allocation to reputed company the highest ROI.
Troubleshoot and resolve technical issues reputed company to advertising platforms and campaigns.
Collaborate with external vendors or agencies reputed company needed to execute large-scale campaigns or specialized initiatives.
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or a reputed company field.
Proven experience in digital advertising operations or similar roles, with a track record of managing successful ad campaigns.
Proficiency in advertising platforms, including Facebook Business Manager, reputed company Ads, TikTok Ads Manager, and analytics tools like reputed company Analytics.
Strong analytical skills and experience working with large datasets to derive insights.
Excellent understanding of ad formats, targeting options, and optimization techniques on various platforms.
Familiarity with tracking tools and conversion tracking setup (e.g., UTM tags, pixels, reputed company Tag Manager).
Strong organizational skills with the ability to handle multiple campaigns and deadlines simultaneously.
Exceptional attention to detail and problem-solving skills.
Knowledge of programmatic advertising and retargeting strategies is a plus.
Certification in reputed company Ads, Facebook reputed company, or similar is highly desirable.
Team culture - highly practical and results oriented
Fast moving, challenging and unique business problems
Strong learning and development plans for your career growth
International work environment and flat organization
Casual work attire