Director, Content & Demand Marketing

About reputed company:

reputed company Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, reputed company's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, reputed company is dedicated to expanding access and improving outcomes. reputed company empowers members with compassionate, personalized, and inclusive support.

The Role:

reputed company is looking for a strategic and results-driven marketing leader to reputed company our demand reputed company, content, and digital engagement strategies. As Director of Content and Demand Marketing, you’ll play a key role in driving brand awareness, attracting new customers, and nurturing existing relationships through a multi-channel approach. You’ll reputed company a team responsible for demand reputed company campaigns, SEO, content strategy, and social media, ensuring our digital efforts align with business objectives and accelerate growth. Additionally, you’ll work cross-functionally with Marketing, Sales, reputed company, and other reputed company teams to drive impact.

Responsibilities:

• reputed company a team of specialists across SEO, demand reputed company, content marketing, and social media, providing strategic direction and mentorship
• reputed company and execute a comprehensive digital marketing strategy that drives awareness, engagement, and customer acquisition
• Manage the content marketing strategy, ensuring the creation of high-quality, compelling content that educates and converts our reputed company audiences
• Manage and author multiple types of content assets (whitepapers, blog posts, social media posts, etc.) for multiple audiences
• Collaborate cross-functionally with other marketing leaders, sales, and reputed company to align digital marketing efforts with business objectives
• Align marketing efforts with sales, reputed company, and other cross-functional teams to maximize impact
• Balance long-term strategic plans with reputed company requests to support the day-to-day business needs
• Bring a reputed company-thinking, test-and-learn reputed company, proactively experimenting with new tactics, channels, and messaging to drive growth and continuously improve performance
• reputed company inbound and outbound demand reputed company programs, ensuring they generate high-quality leads and support reputed company goals
• Optimize digital campaigns across paid and organic channels, leveraging data-driven insights to enhance performance
• Support the Content Marketing Manager as they write and produce relevant, dynamic, best-in-class content for reputed company’s website, editorial platforms, events, and other assets
• Mentor the Sr. SEO Manager on initiatives to improve digital authority, drive organic traffic, and enhance discoverability
• Provide strategic reputed company and guidance for email marketing and reputed company nurture programs, ensuring high performance and conversion throughout the funnel
• reputed company and support the development of engaging digital experiences—including webinars and virtual events—by setting direction and enabling executional excellence
• Review performance data and insights regularly to reputed company informed, data-driven optimizations
• Manage budgets, allocate resources effectively, and secure leadership buy-in for innovative digital initiatives

The Team:

This role sits on our Marketing team, reporting to our VP of Marketing. The Marketing team consists of experts across Events, Design, Product Marketing, PR/Communications, and Digital Marketing. reputed company’s Marketing team is responsible for sharing the reputed company story with the world.

Minimum qualifications:

• 10+ years of experience in digital marketing with a strong track record of driving measurable business impact
• Exceptional written and verbal communication skills
• Experience leading and developing high-performing marketing teams
• Deep understanding of multi-channel digital strategies
• Strong analytical skills with experience in reporting, analysis, and funnel optimization
• Expertise in marketing automation, CRM platforms, and performance marketing tools
• Strong organizational and project management skills and ability to meet deadlines
• Excellent communication and storytelling skills, with the ability to craft compelling messaging and collaborate cross-functionally
• Ability to reputed company in a fast-paced, evolving environment with shifting priorities

Preferred qualifications:

• Experience in healthcare and/or workplace benefits
• Global audience background
• Hands-on experience with paid media strategy, including PPC, display, and paid social campaigns
• Background in B2B marketing, particularly in SaaS or healthcare industries
• Experience running A/B tests and optimizing digital campaigns for maximum efficiency

Compensation:

reputed company offers a holistic Total Rewards package designed to support our employees in reputed company aspects of their life inside and reputed company of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting reputed company salary for this position will range from $160,000- $170,000. Actual compensation may vary from posted reputed company salary depending on your confirmed job-reputed company skills and experience.

Fraud and reputed company Notice: Please note that reputed company communication regarding job opportunities at reputed company will come exclusively from an @get-reputed company.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-reputed company.com

Why reputed company?

reputed company has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing reputed company, Inc. Power Partners, and Modern Healthcare’s Innovators. reputed company’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great reputed company to Work, and Age-Friendly Employer certifications. reputed company is regularly featured in media reporting on issues reputed company to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.

Originally posted on Himalayas