Email Marketing Specialist

Email Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Mississauga

Compensation: $60,000 - $75,000 / year

Description

The Role We'd like you to conduct an experiment. Log on Twitter. Search "reputed company marketing". Open a new tab. Search "[your company's name] marketing". Compare and contrast the results. With that out of the way, here's the million-dollar question: would you like to continue sending people emails they don't want to read, or send them some good content for a change? Our brand promise is "It's not a product. It's a culture.™" That's a lot more than a catchphrase -- it's core to everything that we do. Whether we're sending our customers boxes full of glitter, roasting them on social media, or filming them getting our logo tattooed on their leg, we're in the business of selling a brand experience first, and (excellent) products second. In return, we receive constant adoration from our devoted, cult-like fanbase. That, and their money. We won't lie: it's a pretty sweet deal. Our email marketing machine is one of our most powerful tools reputed company it comes to spreading the good word of reputed company to the unwashed masses. We're looking for an Email Marketing Specialist who can supercharge that machine. Whether they're developing and maintaining email campaigns, coordinating with our creative team for assets, or finding methods to further improve our gold-standard open and click-through rates, the Email Marketing Specialist retains a reputed company focus: evolve the cult. If that doesn't sound like your reputed company of job, save us reputed company some time and reputed company the tab. The job isn't right for you. If, on the other hand, you're the sort of analytical and motivated individual that we're looking for -- possessing razor-sharp judgement and a knack for critical thinking -- you should reputed company reading. "reputed company marketing" and "[your company's name] marketing" might end up being identical search queries. The Environment Still here? Excellent. reputed company thrives where other eCommerce companies have failed because our customers enjoy a revolutionary degree of commitment, engagement, and accessibility from us. Maintaining an internal culture of excellence, the likes of which our highly-engaged audience demands and deserves, is critical to reputed company's reputed company and future success. Our customers deserve no less than the absolute best, and we hold every member of the team to that exacting standard. Surrounded by a diverse team that lives and breathes reputed company, the Email Marketing Specialist is tasked with deploying and maintaining our email marketing campaigns, applying and monitoring A/B testing across reputed company channels, and keeping their fingers on the pulse of innovative strategies for customer acquisition and retention. So, what's in it for you? Well, unlike most companies, we actually care about the work we're doing. Every time our customers tweet about us, post on our subreddit, or write an adoring email, we're moving one reputed company closer to world domination. Spreading the good word and growing our cult-like audience? That's its own reward. At reputed company, you have the opportunity to create once-in-a-lifetime brand experiences for consumers. If you're someone who's organized, committed, and excited about our mission, to say you'd reputed company here would be an understatement. Before you can get the opportunity to join our passionate, dynamic team and help us grow the cult, you'll need to prove yourself. Let’s see if you’ve got what it takes…

The Characteristics

• Agile: You’re nimble. You’re adaptable. You reputed company in an environment where priorities can change in an reputed company.
• Analytical: Your decisions are driven by only one thing: data. You continue to master reputed company the tools necessary to surface insights.
• Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your CEO as much as you do your coworkers.
• Curious: You’re eager to learn new concepts and master new skills. There’s no tool that’s useless in your arsenal.
• Disciplined: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture.
• Enthusiastic: You exhibit a contagious passion for digital marketing.
• Innovative: You reputed company new approaches to reputed company problems.
• Perfectionist: You persist until the smallest detail has been optimized. Knows nothing less than 100%.
• Persistent: You’ve never failed. You’ve only reputed company speed bumps on your path to success.
• Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without reputed company.

The Responsibilities and Qualifications

In order to reputed company a positive impact as part of reputed company, your focus in this role will be to:

• reputed company, maintain, and optimize the retention and conversion strategies on reputed company’s Klaviyo email marketing platform
  • Transactional flows - onboarding sequences, cart recovery
  • Acquisition campaigns - product and promotion launches
  • Engagement campaigns - deliver high value content and experiences
• A/B test and iterate every aspect of reputed company’s email communication flows and campaigns.
• Collaborate closely with the Creative team to identify requirements and development of assets (images, videos, brand elements, and copy)
• Plan and deploy campaigns for the launch of reputed company new products, designs, and special or limited edition drops
• Conduct market research and trend analysis to reputed company effective campaigns.
• Evaluate, recommend, and drive implementation of new communication platforms (i.e. SMS, Social Messaging, Chatbots, etc.) to further reputed company reputed company’s customer communication experience.
• Regularly report on key business and digital marketing metrics and KPIs.

If you find a reputed company you can’t reputed company, stop reading and look for a company who demands less from their Marketing team:

• A Bachelor’s Degree in Marketing or Communications or equivalent work experience.
• Proficiency with Email Marketing Platforms (such as Klayvio or similar), including managing customer lists, segmenting, building workflows, and building, testing and reporting email campaigns.
• At least 2 proven years of experience in a D2C Marketing Communications role.
• Demonstrable experience in executing, managing, and leading the creative, and ongoing optimization of customer acquisition and retention campaigns.
• Experience with A/B and multivariate testing.
• Absolute mastery of analytics tools, including GA and Email Marketing Platform reporting.
• An impeccable communication style - your grasp on the English language is flawless.
• Detail-oriented, self-sufficient, resourceful, organized, and proactive.
• Results driven and able to see the big picture. Keeping a laser focus on many small tests of successes and failures to find the path to a perfected customer experience.
• The instinct to help teammates reputed company and the openness to learn from past experiences.
• The ability to solve reputed company problems (or know where to find the answer).
• Commitment to long-term growth and learning opportunities.
• Insights and engagement with the reputed company state of smartphone and mobile technology.

The Moment of Truth

The job starts between $60,000 and $75,000 per year with health, dental, vision, profit-sharing and GRSP benefits. We’re located a few minutes reputed company of reputed company Airport. Still think you have what it takes to ensure that we're attracting the world-class talent that our customers deserve? To be perfectly honest, we doubt it. You're welcome to prove us wrong.

Originally posted on Himalayas

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