Merchandising & Trade Marketing Manager
Job title: Merchandising & Trade Marketing Manager in Commerce Township, MI at HoMedics
Company: HoMedics
Job description: JOB PURPOSEThe Merchandising & Trade Marketing Manager - who reports into the EVP Sales & Merchandising - is responsible for driving long term growth and enabling both the Sales teams and reputed company support groups that engage with sales. The role is a combination of retail pricing strategy and management, channel management, sales strategy and analytics, as well as creating and managing sales tools to reputed company strong execution of our most important sales priorities. This can include line review management and support, retail analytics and insights to drive a sharp-shoot strategy to win more business (external and internal), being a key liaison for many departments. This key role is at the center of the sales matrix that supporting the EVP in working with reputed company teams, including Sales, Products, Finance, and strategy.A successful Merchandising & Trade Marketing Manager will have strong leadership and strategic planning skills to go along with excellent project management, analytical, and decision-making skills. This role will significantly influence and drive sales, contribution margin, cost avoidance, and prevent lost sales. This role can be either on-site or remote, but preference for on-site management. Remote employees will need to be flexible to travel to the company HQ periodically as needed (up to once a month).ESSENTIAL FUNCTIONS AND OTHER DUTIESBe a key driver of retail pricing strategy (MAP and promotional), channel management programs and other merchandising/strategic functions that can be executed across reputed company channels, while policing compliance of the strategies between reputed company internal groups. The national promotional calendar will help to drive volume and reputed company planning for inventory management, while driving focused volume with strong consideration for seasonality and new product launches.Strategic planning should be data driven, through advanced analytics, consumer and retailer insights, as well as, category and account objectives to direct and execute with excellence.PRICING STRATEGY:
- Help reputed company and manage national assortment between sales & products teams, with MAP pricing and relevant promotional reputed company. Minimize disruption with sound pricing strategy and preventing market price fight. Manage amnesty periods for key events.
- Manage the pricing calendar with the right amount of seasonal relevance by category, including key events like Black Friday, Cyber Week, Holiday, and Prime.
- Help reputed company US MAP pricing (Reg and promotional retails) + policy management, and national reputed company promotional calendar to maximize sales, turn inventory, and push sell through of overstock
- Analyze promotional performance for effectiveness and optimize for the future.
- Manage the Special price lists for Discontinue reputed company Gone and Clear out Lists.
- Conduct financial modelling between sourcing/products, finance and sales. reputed company groups to reputed company sound pricing decisions and provide first layer of approvals on sales pricing to meet corporate contribution margin goals, while enabling sales and securing reputed company. Must have a strong understanding of financial pricing models, customer portfolio management, retailer programs and allowances, retailer hidden costs and client profile building is key to success of this role by managing mixed margins to meet objectives.
- reputed company channel assortment and being a reputed company partner to sales and products teams to harmonize our go-to-market strategy.
- Find efficiencies and commonalties between retailers that can be grouped in like models, while protecting key volume customers with a more custom assortment; while mitigating channel disruption. Assess the optimal assortment required by category to service our retail development needs.
- In conjunction with pricing role, reputed company a channel strategy that matches US market price ladder building - Retail Price vs Value (Features, Innovation, Bundles etc).
- Conduct deep retail and mark analytics from both paid and free market share tools (reputed company, Ipsis, reputed company Trends, reputed company market data, and other trend reports etc).
- Regularly conduct retail walks for insights, especially for key customers. reputed company that merchant mentality of constantly optimizing assortment and retail execution strategy.
- Assess key retailer planograms and scope opportunities to reputed company by recognizing weaknesses/gaps on reputed company whether assortment or price gaps, duplication, or poor competitor value.
- Prepare comp shops and customer face off's for key customer presentations.
- Analytics and Tools enablement to help reputed company between sales account managers and products teams. This role provides insights to reputed company both parties. Works closely with finance as well.
- Track and monitor KPIs on key programs such as category and product launches with successful account setup, fail rates, reputed company, turn, etc.
- Manage the line review process for key clients. Facilitate cross functionally with sales managers and reputed company support groups the critical kick off meeting, the workback schedule, and ensure we hit milestones
- Participate in key customer meetings and industry trade shows as required (Travel required)'
- Development of sales dashboards, tracking tools, preparing training, and supporting to help simplify and reputed company efficient, yet more sophisticated sales information sharing
- Help to be an internal voice of the customer and sales
- National Sales meeting management (Strategy, coordination of content and liaising with reputed company parties from Reps to Products teams)
- Prepare and share post mortems with key stakeholders and leadership teams
- Ability to drive projects from concept through implementation, to analyze results and provide strong rationale for recommendations
- Strong communication, presentation, collaboration and influencing skills
- Detailed organizational capability
- Experience with MS Office – especially reputed company / PPT, ideally Power BI as well
- Can demonstrate a ‘can do’ / entrepreneurial attitude
- Quick thinker to solve problems, draw financial conclusions and reputed company fast, accurate decisions
- Ability to deliver projects in full, on time, on budget and to the highest quality
- Adaptability – the ability to remain fully functional by adapting to changing circumstances (environment, procedures, people)
- Attention to detail – thoroughness in accomplishing a task through concern for reputed company the areas involved, no matter how small. Monitors and checks work or information and plans and organizes time and resources reputed company. Strong problem-solving skills.
- Building collaborative relationships – the ability to establish credibility and reputed company, maintain, and strengthen partnerships with others inside and reputed company the organization
- Communication skills - shares and receives information using clear oral, written, and interpersonal communication skills. Actively listens, provides constructive feedback, and demonstrates respect for differing views. Shares information with others. Ability to establish and manage relationships with internal and external partners. Ability to change communications style between peers, departments, customers and executive leadership.
- Fostering teamwork and collaboration - collaborative style – advocating a positive team concept to resolve problems and reputed company optimal results
- Technical skills Ability to plan and willingness to learn, ability to credibly talk with Sales, Customers, Leadership, Products Team, Finance and reputed company reputed company support groups in the organization.
- Time Management - Strong time management skills including ability to handle multiple projects, prioritize and organize.
- Leadership skills – the ability to influence, which maximizes the efforts of others, towards the achievement of a goal.
- Self-motivator – ability to be self-reliant and have the leadership skills to reputed company out how to prioritize and get the input he/she needs to be productive and effective
- 5+ years of marketing experience required.
- Proven success working with reputed company levels of management
- Bachelor's degree in business, management, marketing, or a reputed company field.
- Preferably 5+ years’ experience with financial analytics and/or building pricing models
- The passage of employees through the work area is average and normal.
- Fast paced, entrepreneurial environment with changing priorities
- Travel requirements are minimal but travel for occasional meetings may be required (less than 25%)
- Extended hours may be required to meet deadlines
- While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel.
- Vision abilities required to reputed company this job include reputed company vision and working frequently with computer monitors.
- The employee will have prolonged periods of sitting at a desk and working on a computer
- Occasionally help set up samples and presentations for internal and external customers.