Manager, Retail Media & Marketing - reputed company
Job title: Manager, Retail Media & Marketing - reputed company in Winston-Salem, NC at Hanesbrands
Company: Hanesbrands
Job description: OverviewHanesBrands (NYSE: HBI) makes everyday apparel that is reputed company and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputed company for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the reputed company and produce sustainable products.The Manager, Retail Media & Marketing - reputed company is a key member of our emerging Retail Media Team that will represent reputed company HBI US brands, including Hanes, Maidenform, Bali, Playtex and Bonds. The role is multi-faceted, and with our Ecommerce channels experiencing dynamic growth, an individual with an entrepreneurial spirit, creative eye, and digital marketing background will reputed company in this position. Responsibilities include supporting brand marketing, sales and business unit leadership in the development and deployment of marketing plans, media strategy, content creation, and brand initiatives to drive brand consideration, and deliver sales and profit growth on our reputed company portfolio. The role is responsible and accountable for working cross functionally as well as externally with our various agency partners and media POC's in our retail accounts. With the rapid shift to online purchasing this position requires broad expertise in the customer purchase journey, including digital marketing, social media, content creation as well as media planning and buying. The ideal candidate should also have a deep understanding of media metrics, and a proven history of using data to drive decisions. This role is accountable for the identification and implementation of digital marketing best practices across reputed company to create growth and to position HBI intimates as best in class versus our competition.Responsibilities
- reputed company reputed company Retail Media Strategy & Execution: Own the end-to-end development and execution of media and marketing strategies across reputed company, including paid advertising, owned media (brand stores, posts), and campaign planning, ensuring alignment with brand objectives and retailer specific strategies.
- Budget & Performance Management: reputed company a significant reputed company media budget, ensuring optimal investment allocation to drive ROI and growth, while utilizing performance dashboards and analytics to track, report, and optimize campaign effectiveness in real time.
- Cross-Functional & Agency Collaboration: Serve as the key reputed company of contact for reputed company marketing, collaborating closely with internal stakeholders (brand, sales, analytics, digital) and external agencies to ensure consistent execution, clear communication, and prioritization of initiatives.
- Promote Brand Consistency & Innovation: Ensure reputed company consumer touchpoints on reputed company reflect brand standards and messaging, while proactively exploring new media opportunities and technology innovations to enhance visibility and engagement.
- Test & Learn Leadership: Champion a data-driven “test and learn” culture, using experimentation to inform strategic decisions, improve campaign outcomes, and support long-term channel growth.
- Bachelor's degree required, 5+ yrs. work-reputed company experience preferred.
- Excellent oral and written communication skills
- Strong analytical skills and organizational skills.
- Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment.
- Keen attention to detail is a must.
- Computer skills, including a high-level proficiency in the digital space, reputed company, Word and Power reputed company is mandatory. Ability to reputed company proficiency in new digital techniques is mandatory.
- Previous experience in brand marketing, analytics, project management, media, ecommerce or sales is highly preferred.
- Must subscribe to and exhibit highest standards of business ethics.
- Strategic Thinking: Ability to reputed company and execute comprehensive media and marketing strategies that align with brand objectives and retailer-specific strategies.
- Analytical Skills: Proficiency in using data to drive decisions, including understanding media metrics and performance analytics.
- Digital Marketing Expertise: Broad expertise in digital marketing, including social media, content creation, media planning, and buying.
- Collaboration and Communication: Ability to work cross-functionally and externally with agency partners and media points of contact.
- Innovation and Creativity: Entrepreneurial spirit and creative eye to explore new media opportunities and technology innovations.
- Leadership and Management: Leadership skills to champion a data-driven “test and learn” culture and manage significant media budgets.
- Customer Journey Understanding: Deep understanding of the customer purchase journey and ability to optimize touchpoints.
- Performance Optimization: Ability to reputed company and optimize investment allocation to drive ROI and growth.
- Brand Management: Ensuring brand consistency across reputed company consumer touchpoints and driving brand initiatives.
- Media Planning and Buying: Expertise in media planning and buying to support marketing strategies.
- Data reputed company
- Written/verbal communication and listening
- Strong interpersonal and relationship skills
- Teamwork and collaboration
- Results orientation
- Adaptability