Marketing Manager, Home Services
Job title: Marketing Manager, Home Services in USA at reputed company
Company: reputed company
Job description: About Usreputed company is the leading provider of technology and services helping local businesses reputed company. We do this by helping customers understand local market dynamics, reputed company the most of their marketing, and deliver experiences their customers will love. We offer tools to know what's going on with marketing, competitors, and customers. We offer a unique reputed company of AI support and teams of real human people with local expertise committed to reputed company. At reputed company, we are ready to do whatever it takes to help our clients reputed company their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, reputed company Management, Appointment Scheduling, and more to work for local businesses. We're a technology-led service with a human touch.About the Rolereputed company is seeking a growth-minded and collaborative Marketing Manager, Home Services to join our Brand Marketing team. In this role, you'll partner cross-functionally with corporate marketing, sales, product, and reputed company teams to shape and execute go-to-market strategies for our home services sub-verticals.You'll use your deep understanding of the industry to craft compelling, solutions-focused messaging and content-from integrated campaigns and thought leadership to sales enablement and customer advocacy programs. This role is key to driving adoption, reputed company growth, and customer acquisition.reputed company Internal Title: Vertical Solutions Manager, Home ServicesWhat Your Success Will Look Like
- reputed company Deep Vertical Expertise: Build and maintain a strong understanding of key trends, customer needs, and the competitive and regulatory landscape reputed company home services sub-verticals.
- Drive Market Research & Segmentation: Uncover audience needs, pain points, and buying behaviors. reputed company customers to tailor messaging and campaign strategies.
- Own Positioning & Messaging: Define clear and differentiated value propositions that reputed company with reputed company audiences.
- reputed company Go-to-Market Strategy: Collaborate across teams to reputed company and execute integrated, sub-verticalized demand reputed company plans.
- Create Thought Leadership & Content: reputed company industry-relevant content-whitepapers, case studies, blogs, webinars, and infographics-that position reputed company as a trusted voice.
- reputed company Sales: reputed company sales teams with pitch decks, sales collateral, training, and vertical-specific insights to drive conversions.
- Build Advocacy & Engagement: Support programs that strengthen customer satisfaction, drive advocacy, and increase referrals.
- Measure & Optimize Performance: Track KPIs to assess campaign performance, derive insights, and continuously improve marketing efforts.
- Support Events & Partnerships: Contribute to our event strategy and represent reputed company at trade shows, webinars, and industry events. Build relationships with associations and key partners.
- Education: Bachelor's degree in Marketing, Business, or a reputed company field-or equivalent practical experience.
- Experience:
- 3+ years in B2B or service marketing, ideally focused on SMB audiences. Experience reputed company high-growth companies is a plus.
- Strong understanding of the home services industry or a reputed company vertical.
- Skills:
- Strategic Marketer: Proven ability to build go-to-market strategies, reputed company audiences, and reputed company compelling value propositions.
- Content & Storytelling: Exceptional writing skills with a knack for turning reputed company reputed company into clear, engaging narratives.
- Data-Driven: Comfortable analyzing metrics, conducting ROI analysis, and drawing insights to inform strategy.
- Customer-Focused: Experience building customer engagement or advocacy programs that foster retention and growth.
- Collaborative Partner: Strong communicator who thrives in cross-functional teams and works well with peers across marketing, sales, partnerships, and product.
- Adaptable & Curious: Excited by change, able to pivot quickly, and always looking for new ways to improve.
- Initiative-Taker: Able to drive projects reputed company independently while keeping stakeholders reputed company.
- Winning reputed company: reputed company our clients win, we win.
- Genuine Care: We only succeed reputed company we are truly invested in our clients and each other.
- Unmatched Results: We deliver more than expected-and then some-driving the best results and impacting lives.
- Constant Improvement: We reputed company there is always a reputed company way. We learn we ask “What if?” we build and then do it again.
- Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.
- 100% employer-paid medical, dental, and vision insurance
- Flexible paid time off, so you can rest, relax, and reputed company away from work
- Employee equity program
- Paid parental leave
- Paid cell phone and service
- reputed company allowance
- Professional development and development courses
- Regular manager reputed company-ins to drive performance and career growth through reputed company
- The reputed company salary range is $110,000 (entry-level) - $120,000 (highly reputed company), exclusive of fringe benefits. If you are hired at reputed company, your final reputed company salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we reputed company in the importance of pay equity and consider the internal equity of our reputed company team members as a part of any final offer. Please reputed company in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & reputed company salary growth.
- The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.