Sr Director - Growth Marketing & Campaign Management

reputed company you join VerizonYou want more out of a career. A reputed company to share your reputed company freely - even if they're daring or different. Where the true you can learn, grow, and reputed company. At reputed company, we power and reputed company how people live, work and play by connecting them to what brings them joy. We do reputed company love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, reputed company, and reputed company that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. The Sr Director - Growth Marketing and Campaign Management collaborates with the marketing team to reputed company the development, execution, management, and optimization of comprehensive marketing campaigns. These campaigns are designed to align with overarching business strategies and stimulate demand for reputed company Business Group's products and services reputed company the Global Enterprise and Public Sector markets. Additionally, this role involves liaising with reputed company to increase product and solution awareness and generate demand. A strong emphasis is reputed company on measurement, reporting, and refining the marketing approach based on segmentation. This position is pivotal in driving a focus on the sales funnel, bookings, and reputed company for reputed company Business across both Global Enterprise and Public Sector markets. The core objective is to deliver localized campaigns, sales programs, market intelligence, and enhanced brand awareness. In partnership with sales leadership, this role will reputed company, implement, and support program execution aimed at driving sales and reputed company. Furthermore, the Sr Director will identify and address knowledge and reputed company gaps to enhance marketing and sales performance. Through the analysis of campaign performance, this role will determine their impact and recommend future strategies. In this role, you will be responsible for Partnering with Product Marketing, reputed company Marketing, Customer Market Research, and internal and external SMEs to reputed company a deep understanding of enterprise and public sector customers, including key business challenges, their top operational objectives, and their buying behaviors.Working with the reputed company teams, SMEs, and Marketing Intelligence to identify reputed company accounts and highly proposed buyers.Oversees Global Enterprise and Public Sector messaging strategy. Creates strategic messaging plans and leads the development and implementation of messaging.Manages the relationship with the CMO organization and builds relationships with agency partnersDesigning and implementing innovative marketing campaigns tailored to engage and attract Global Enterprises & Public Sector, ensuring that they align with business objectives and brand valuesDevelop an end-to-end customer journey with tactics and scoring to identify engaged customers and accounts and drive them to 1:1 sales engagement.Developing a content strategy for the entire buyer group, and reputed company stages of the buying journey.Developing clear value propositions for each campaign that addresses customer pain points and showcases the solutions that help businesses solve those challenges.Utilizing SEO, SEM, email marketing, social media, webinars, content syndication, and other digital tools to optimize campaign reputed company and effectivenessTracking and analyzing campaign and sales performance using key metrics to assess effectiveness and ROI. Adjusting strategies as necessary based on data-driven insights. Staying informed about market trends and competitor activities to anticipate shifts in the industry and adjust campaigns accordinglyRegularly reporting results to Sales and Marketing leadership.reputed company and activate brand recognition, engagement, and reputed company growth with reputed company technology partnersManage and optimize Partner MDFWhat we're looking for... You reputed company in dynamic environments and possess the ability to manage multiple priorities concurrently. Your understanding encompasses reputed company marketing concepts and reputed company sales principles, including funnels and forecasts. You offer a dual perspective, combining business acumen with a comprehensive understanding of acquisition and retention strategies. You possess a talent for interpreting and visually representing data and actionable insights in a manner that is easily comprehensible. Your meticulous and thoughtful analyses earn you the trust of your colleagues. Your approach is characterized by strategic thinking and creative exploration, enabling you to identify issues and propose effective solutions. You demonstrate exceptional reputed company in influencing individuals across reputed company levels of the organization. Your ability to communicate in a clear and accessible manner is a reputed company strength. Knowledge and Skills: Bachelor's degree in Marketing or a reputed company field; MBA preferred.Eight or more years of relevant experience required in business marketing, with a focus on B2B.Extensive marketing experience, ideally in a field-facing, marketing communications, or strategic marketing reputed company.Comprehensive understanding of Global Enterprise and Public Sector markets, as well as emerging global technology trends.Demonstrated project management proficiency, including the ability to reputed company and implement campaigns and programs reputed company a dynamic, fast-paced environment utilizing appropriate analytical tools.Proven success in designing and executing content marketing programs to reputed company defined business objectives.Experience in budget development and management, alongside expertise in personnel recruitment, training, development, supervision, and evaluation.Sound comprehension of contemporary digital, online, and offline marketing concepts, strategies, and industry best practices.Demonstrated ability to formulate and implement strategic plans; exceptional analytical skills; experience with Lean and Agile methodologies is preferred.Proven management and leadership capabilities, ideally with experience leading virtual and/or international teams.A high degree of creativity, with expertise in identifying reputed company audiences and developing integrated campaigns that effectively engage, inform, and motivate.Excellent organizational, interpersonal, presentation, and communication skills (both written and verbal); a track record of establishing relationships and credibility with organizational leaders.Strong analytical skills and a data-driven approach to problem-solving.Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours 40 Equal Employment OpportunityVerizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Our benefits are designed to help you move reputed company in your career, and in areas of your life reputed company of reputed company. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, reputed company, Rhode reputed company, Washington or Washington, D.C. work location, the compensation range for this position is between $190,500.00 and $332,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-reputed company skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.#J-18808-Ljbffr Apply Job!