Senior Director, Customer Growth - West Region

Location(s): United States of America City/Cities: Irvine Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: May 9, 2025 Shift:

Job Description

Summary: The Sr. Director, Customer Growth in the West Region will lead a team of marketing strategists focused on delivering meaningful value for national and area customers in alignment with the West Region national and regional sales teams to drive incidence and deliver mutual growth. This is a ‘player-coach’ role that builds partnerships with top 20 customers and delivers our growth ambition by leading, coaching and building capabilities around our FSOP Coca-Cola Commitment. The position serves as a strategic bridge between Coca-Cola and our West Region customers and their guests, representing the perspective/voice of customers in the aggregate concerning how Coca-Cola brands and capabilities can best serve their needs. The leader in this role will also be responsible for recruiting and developing world-class marketing talent and engagement for the Customer Marketing West COE. Additionally, this position will lead the West Region marketing business planning process, marketing routines and be part of the West Region leadership team. The West Region is a people first enterprise with a passionate focus on culture. We believe that when people thrive, we create an ecosystem that is vital and growing. IF you believe in creating a team driven by both vitality and excellence then we would love to have you post for this role. What You’ll Do for Us

• Align with West Region to set priorities across the customer portfolio and communicate these priorities to the CM team so that appropriate long and near-term focus is given based on the work that matters most across the region portfolio of customers.
• Build strategic relationships with C-Suite marketing executives with Top 20 West customers with the ability to facilitate and accelerate the business relationship based upon an understanding of their marketing needs.
• Leads the West marketing business planning process and assures that top 50 customers have a Beverage Strategy in alignment with the FSOP Collaborative Business Planning process (CBP).
• Actively participate in Sales routines, bringing the marketing lens and reporting back to appropriate CM teams to assure ongoing alignment between Marketing and Sales on how to deliver against customer needs and objectives.
• Responsible for hiring, coaching, developing and advancing Directors and marketing strategist with a focus on building best-in-class marketing capabilities, bench strength, and growth.
• Models growth behaviors and leads a culture of empowerment that is focused on the development and motivation of individuals to achieve and sustain high performance.
• Serve as a key strategic link between the West and our Atlanta based Customer Value and Growth organization to ensure we are collaborating effectively.

Qualifications & Requirements:

• Bachelor’s Degree; MBA Preferred
• 10+ years CPG experience, preferably with background/experience within Foodservice & On-Premise and/or in a Customer Marketing role in other industries/channels
• Proven experience leading and inspiring teams

Location – Irvine, Denver or Dallas preferred, West Coast Travel - Approximately 25-30% What We Can Do for You:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
• Best in Class Culture of Growth

Skills: Business Planning, Influencing, Marketing, Marketing Strategies, People Leadership Pay Range: $211,000 - $238,400 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 50 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Long-term Incentive Reference Value Percentage: 20 Long-term Incentive reference value is a market-based competitive value for your role. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. Apply Job!