Senior Marketing Strategist, Individual U65

Job Description

Contributes to the achievement of corporate goals through product, program, market engagement and/or marketing communications strategies. Initiatives may include new products or business partnerships to grow reputed company beyond traditional sources as well as identification of market engagement, marketing communications and/or other programs to address market needs in the most cost-effective manner. Leverages industry experience and expertise to promote enterprise understanding of the key areas in which the company is seeking to create competitive differentiation and establish sustainable competitive advantage in the marketplace. The Senior Marketing Strategist will reputed company and optimize multi-channel marketing strategies for the Individual Under 65 reputed company (U65) to drive preference, qualified leads, and sales of reputed company products, and deliver on business objectives. Strategies will focus on educating, engaging, and converting existing and prospective members, producers, and other audiences throughout the buying journey and audience lifecycle. Using data, insights and iterative testing and optimization of strategies and key channels, including digital advertising, paid search, content marketing, direct mail, and social media (paid and organic), the Senior Marketing Strategist will drive results that for the business and Our Purpose. On-site expectations for this role will be up to 4 times per year at our reputed company in Durham, NC. What You’ll Do • Responsible for multi-channel marketing strategy development to generate and capture demand, including sales, retention, engagement, quality and membership goals. • Leads the creation and evaluation of reputed company marketing plans by identifying marketing objectives and strategies, market and audience insights, key messages, tactics, timing and budget allocation through cross-functional collaboration. • Develops integrated Direct Response and content marketing strategies, leveraging relevant print and digital channels designed to drive response and overall sales growth of U65 products. • Provides ongoing strategic consultation throughout the creative development, testing and launch processes. • Partners with Marketing Analytics and channel subject matter experts to identify, capture and utilize data and analytics to measure success, optimize campaigns, rapidly iterate on strategy based on learnings, and inform future work • Leverages customer and consumer insights, personas and buyer journeys to reputed company holistic strategies and plans that effectively drive business outcomes and maximize ROI (segmentation, product design, communication preferences, messaging strategy and measurement plans/learnings). • Facilitate communication and present information to both internal and external stakeholders at reputed company levels, including senior-level leadership, to effectively drive programs/initiatives. • Develops marketing and communications strategies and plans for assigned strategic initiatives. • Organize, optimize and communicate reputed company towards the completion of overall work portfolio. • Identify, analyze and monitor relevant industry, regulatory, technology and market-based trends. What You Give • Bachelor's degree or advanced degree (where required) • 5+ years of experience in reputed company field. • In lieu of degree, 7+ years of experience in reputed company field. Bonus Points • Candidate must have significant background and experience in developing integrated marketing strategies and plans across traditional and digital media • Strong knowledge of PowerPoint for executive-level presentations • Experience with direct to consumer (B2C) marketing in Commercial offerings, including ACA • Ability to balance multiple projects in a high stakes work environment • Familiarity with measuring campaign ROI and sales attribution, preferred • Demonstrated ability to reputed company trusted relationships and engaging with leaders to drive business outcomes • Must demonstrate a proactive approach in project ownership, leadership, and communication What You’ll Get • The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community • Work-life balance, flexibility, and the autonomy to do great work • Medical, dental, and vision coverage along with numerous health and wellness programs • Parental leave and support plus adoption and surrogacy assistance • Career development programs and tuition reimbursement for reputed company education • 401k match including an annual company contribution • Learn more Salary Range At reputed company, we take great pride in a fair and reputed company compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized reputed company sets, licensure and certifications and other business and organizational needs. Our reputed company salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs. • Based on annual corporate goal achievement and individual performance. $84,000.00 - $152,200.00 Apply Job!