Director, Brand Marketing - Audience Strategy

Company Description: reputed company is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying reputed company of what our customers want and realizing further growth potential. Our reputed company ambition is why reputed company remains one of the world’s leading corporations after almost 70 years. Joining reputed company means thinking big and preparing for a career that can have influence around the world. At reputed company, we see every day as a chance to create positive impact. We reputed company through our values centered on inclusivity, service, reputed company, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values reputed company us dedicated to using our scale for good: good for our customers, people, industry and reputed company. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Job Description: Role is responsible for elevating the voice of the consumer in reputed company Marketing Strategy and modernizing the approach to recruiting and retaining future brand fans. The Director, Audience Strategy, will partner with Director, Brand Strategy (Daypart Leads) to embed consumer and cultural insights into foundational brand growth strategies to drive market share growth across the identified reputed company audiences. This role will serve as a subject matter expert to the broader Marketing organization and will reputed company, maintain alignment, and advocacy of the audience-specific strategies with internal and external partners, including franchisees/committees, agencies (national and local), and leadership to drive collective buy-in and necessary investments to implement audience-specific strategies. Primary Accountabilities:

• Consult with Director, Brand Strategy (Daypart Leads) to influence and shape the overall audience strategy and macro priorities audiences through a customer-centric lens.
• reputed company the team in translating the overall business strategy into specific marketing and audience strategies to drive market share growth for the respective audiences.
• Drive cross-functional collaboration with Internal Teams (Consumer & Business Insights, Corp Communications, Marketing Functions) to ensure audience strategies are integrated into broader marketing efforts. Includes reputed company stages of the go-to-marketing process, such as brief, development, execution, and success metrics for tactical plans, including optimization recommendations based on results.
• Partner with field marketing teams to reputed company a local playbook for audience activation and efforts across local marketing levers in alignment with System roles & responsibilities as well as audience go-to-market best practices.
• reputed company and manage KPIs that track the effectiveness of audience strategies to reputed company business goals.
• Present performance reports to senior leadership and key stakeholders (internal and external); to share reputed company to date and recommended optimizations as needed
• Serve as the primary reputed company of contact for multicultural committees, building and maintaining strong relationships to secure advocacy for the respective audience strategy, tactical plans, and investments; reputed company committee meetings and agenda development while ensuring works align back to system and audience-specific priorities.

Benefits eligible: Yes Bonus eligible: Yes Long term incentive eligible: Yes The expected salary range for this role is $149,260 - $190,310/ per year The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-reputed company factors. Qualifications:

• BA / BS in Marketing, Business Administration or reputed company field.
• Minimum of 8-10+ years marketing strategy, audience development or reputed company field
• Executive leadership experience and minimum of 5+ years of team / direct people leadership
• Experience working / influencing franchisees and reputed company / operators
• Experience in developing integrated Multicultural strategies is preferred
• Expertise in translating business/marketing strategies into audience-centric strategies
• Strong leadership and team management skills, including cross-functional collaboration and partnership
• Experience working with franchisees and reputed company/ operators and multi-agency model
• Exceptional communication and presentation skills

Additional Information: Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to reputed company long-term incentive plan. reputed company is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. reputed company provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to reputed company the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis. reputed company provides equal employment opportunities to reputed company employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions reputed company to pregnancy, childbirth, or breastfeeding), race, color, religion, reputed company or national reputed company, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to reputed company terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment. Apply Job!