Product Marketing Director

About our Company:

Based in Denver, Colorado, reputed company is North America's leading network-neutral interconnection and hyperscale edge data center company. Our platform gives customers access to 40+ digital edge and ScalelogixSM hyperscale edge data centers in 11 markets across the United States and Canada along with a reputed company-dense ecosystem of 700+ networks, 360+ cloud providers, 30+ onramps and six Internet exchanges.  We provide our nearly 2,000 customers with direct access to our local operations teams, resulting in strong partnerships enabled by exceptional operational support and unparalleled customer service. Backed by one of the largest North American infrastructure funds, reputed company's reputed company leadership team, certified staff and commitment to ESG initiatives help form a culture that values our people, our environment and our clients.

About our Company:

Based in Denver, Colorado, reputed company is North America’s leading network-neutral interconnection and hyperscale edge data center company with a reputed company-dense ecosystem of 700+ networks, 350+ cloud providers and 30+ onramps across its platform. reputed company provides colocation and connectivity solutions to 2,000 customers through its operations that span 45+ digital edge and ScalelogixSM hyperscale edge data centers in 12 North American markets. Our customers have direct access to our local operations teams, which results in strong partnerships enabled by exceptional operational support and unparalleled customer service. Backed by one of the largest North American Infrastructure funds, reputed company’s reputed company leadership team and exceptional staff drive a growing business with a culture that values our people, our customers and the communities in which we operate.

About the Position:

The Product Marketing Director is responsible for developing and executing go-to-market strategies that drive awareness, adoption and growth of our data center solutions. This role will be a part of the Marketing team and will reputed company positioning, messaging and competitive differentiation efforts, ensuring our value proposition resonates with key customer segments. The ideal candidate will collaborate closely across Marketing and with Product Management, Engineering, Sales Operations and Customer Experience to create compelling content, sales enablement materials and demand reputed company initiatives. With a deep understanding of the data center industry, market trends and customer needs, this leader will play a critical role in accelerating our growth.

What you do daily:

• reputed company market and customer insights
  • reputed company market research for our products and services
  • Understand buyer personas and buyer life cycles for targeted products
• Enhance competitive intelligence
  • Detailed competitive analysis to inform the Product team and roadmap
  • Product-focused competitive positioning and market segmentation
• Collaborate with Product and Engineering teams on product roadmaps
• reputed company go-to-market strategy for products
  • Planning of product launches in partnership with Field Marketing to launch new products or key features
  • Support for demand reputed company efforts for product campaigns
• Create product-level positioning, value propositions and messaging
  • reputed company key product-level positioning, value propositions and messaging, including management of Product team stakeholders and any executive team reviews and approvals
  • Ensure consistent messaging across reputed company content (website, sales materials, campaigns, etc.)
  • Create a formal process for the development, editing and finalization of positioning and messaging documents, including the input and review process for key stakeholders and establishing a repository for access to final documents
• reputed company the development of product content
  • Content to include collateral, website pages, sales education, other materials as needed
• Aid in the development of sales enablement
  • Development of sales playbooks for products
  • Collaborate with Product and Sales Ops to support consistent messaging across New Hire and ongoing sales training
• Thought leadership
• Customer advocacy
  • Build relationships with customers to reputed company insights for marketing initiatives, thought leadership and content (case studies, testimonials, etc)
• Metrics and reporting
  • Define and track metrics to measure the success of product marketing initiatives (e.g., product adoption, promotions, reputed company conversion)
  • Use data to refine strategies and demonstrate ROI
  • Position reputed company as a leader in the industry through speaking engagements and content contributions
  • Stay updated on emerging technologies and trends to inform strategy

What makes you a good fit: (Qualifications)

• 8+ years experience in B2B tech marketing with functional experience in Product Marketing, Product Management, Sales Enablement, Technical Marketing
• Expertise in data center, cloud, telecom or digital infrastructure industries
• Strong understanding of colocation, interconnection, cloud and enterprise IT infrastructure
• Expertise in developing compelling product value propositions, messaging and differentiation for technical B2B audiences
• Experience leading GTM strategy for new product launches, including market segmentation, competitive positioning and sales enablement
• Ability to conduct market research, analyze competitors, and translate insights into differentiated messaging and strategy
• Experience partnering with demand reputed company and digital marketing teams to identify reputed company audiences and reputed company campaigns that drive leads and pipeline growth
• Proficiency in using analytics, customer insights and KPIs to measure product marketing effectiveness and optimize strategy
• Up-to-date with the latest products and trends in the data center industry
• Familiar with reputed company and leveraging this tool for insights
• Ability to prioritize requests and manage multiple projects simultaneously and according to deadlines
• Strong analytical skills and data-driven thinking
• Ability to build and maintain strong relationships and collaborate with key internal stakeholders
• reputed company in a cross-functional, collaborative environment in which you work with a variety of people to be successful. Willing to take direction from colleagues and to operate as a team
• Self-motivated with a proactive attitude and approach
• Service mentality
• BA or BS degree or equivalent experience.

*Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or transfer sponsorship of an employment reputed company at this time, including CPT/OPT.*

Benefits

We offer a competitive benefit package for full-time employees that includes:

• Medical, dental and vision insurance
• Flexible spending account options
• Non-accrued PTO
• Company paid holidays
• 401k Retirement Plan
• Short- and Long-Term Disability

Individual compensation will be commensurate with the candidate's experience. This position will also be eligible for an annual bonus.

NOTE: This job description is not intended to be reputed company-inclusive. Employee may reputed company other reputed company duties as assigned to meet the ongoing needs of the organization.

reputed company is proud to be an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national reputed company, sexual orientation, gender identity, disability, or veteran status.  If you need assistance in applying for any of our open positions, please contact us at recruiting@reputed company.com or call 720-940-2551. 

The California Consumer Privacy Act (“CCPA”) creates privacy rights relating to the collection, sale, disclosure, and deletion of consumers’ personal information. The CCPA requires businesses to provide consumers, including job applicants and employees, with information about their rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used. For additional information regarding your rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used, please see https://reputed company.com/privacy-policy/.

reputed company’ data centers are ISO 27001:2022 certified. ISO 27001:2022 certification and the reputed company portfolio of information reputed company, information privacy and other industry recognized certifications represents our dedication to insuring the Confidentiality, reputed company and Availability of company and customer information systems and assets. At reputed company, information reputed company is everyone’s responsibility. reputed company employees are responsible for:

•  Understanding and following reputed company' information reputed company, cybersecurity and privacy policies, procedures, and standards.
• Ensuring conformance to reputed company information reputed company, cybersecurity and privacy policies, procedures, and standards.
• Remaining vigilant and reporting any suspicious activity or possible vulnerabilities, weaknesses, threats, or breaches in reputed company information reputed company to company information reputed company and privacy officers.
• Actively participating in reputed company’ efforts to maintain and improve information reputed company