Product Marketing Director
Product Marketing Director, Radicle Health
About Radicle Health
Radicle Health is a collection of human services software companies created and designed to foster collaboration and experimentation across our teams so that we can collectively better serve our communities. We believe technology is at the root of success in the human services sector, but that no single system can meet the needs of every agency. So we’ve built Radicle Health around this guiding principle. Our companies are 100% committed to their products, their customers, and the individuals their customers serve. But under one roof, our teams can learn from each other, can more quickly test ideas, and can think holistically about our communities and the people at the center of those communities. Learn more at www.radicle-health.com.
Summary
The Product Marketing Director will develop and implement effective product marketing campaigns, product positioning, and go-to-market strategies for our human services technology products, which include EHR software products for residential behavioral health, housing, and I/DD services; outpatient and school-based mental health services; and caseworker/client communication software for federal, state, and non-profit human service agencies. Reporting to the SVP of Marketing, this highly cross-functional role will partner with our sales, product management, customer success, content marketing, and customer marketing teams to drive upper pipeline funnel growth, accelerate new customer acquisitions, and deepen customer loyalty and retention.
In This Role, You Will
- Develop and execute integrated marketing plans that clearly articulate the value and benefits of Radicle Health’s technology solutions, which includes EHR software products for residential behavioral health, housing, and I/DD services, outpatient and school-based mental health services, and caseworker/client communication software for federal, state, and non-profit human service agencies.
- Craft compelling marketing messages, content, and tools that effectively communicate the value proposition and benefits of Radicle Health’s products in a way that differentiates us in the market.
- Work directly with the sales and customer experience teams to gather customer feedback and identify customer needs to inform product enhancements.
- Proactively analyze market trends to better position Radicle Health’s products in the healthcare technology market, identifying opportunities for innovation and improvement.
- Develop and implement marketing campaigns for product launches, updates, and feature enhancements.
Qualifications
- 7+ years of experience in product marketing, preferably within the healthcare or technology sectors.
- Strong understanding of healthcare regulations and technology applications in clinical settings.
- Proven ability to develop marketing strategies and effectively communicate recommendations to executive management.
- Excellent written and verbal communication skills.
- Ability to work collaboratively across functions including marketing, sales, and product development.
- Experience with Electronic Health Records (EHR), Health Information Exchanges (HIEs), or clinical data management optional.
Key Skills
- Strong Communication: Exceptional verbal and written communication skills, with the ability to convey ideas and designs across teams.
- Analytical Abilities: Competence in analyzing project needs and developing plans to address business challenges and opportunities.
- Time Management and Organization: Excellent organizational skills with the ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment.
- Teamwork and Collaboration: Strong team player with a collaborative mindset, eager to contribute to team success and open to continuous learning and improvement.
Other Information
- Compensation: $160,000 - $180,000 base salary + annual bonus
- Location: Remote
- Benefits: 401k matching, medical, dental and vision healthcare coverage, unlimited PTO, paid holidays, volunteer time off, paid parental leave, etc.