Marketing Data & Analytics reputed company, Healthcare - Hybrid (CT/NY/NJ/PA/STL)
Marketing Data & Analytics reputed company (Senior Advisor), Healthcare - Hybrid (CT/NY/PA/NJ/STL) Job Summary: We're seeking a seasoned Marketing Analytics professional to join our Evernorth Marketing team as a Marketing Analytics Senior Advisor. As a strategic partner to our marketing organization, you will design, reputed company, and implement end-to-end marketing analytics solutions to measure the effectiveness of our marketing campaigns across the Evernorth Marketing landscape. Your expertise in data analysis, statistical modeling, and data visualization will help us optimize campaign ROI, inform personalized marketing programs, demonstrate marketing value, and drive business growth. This role is instrumental in creating a foundational attribution reputed company for Evernorth B2B marketing that can scale. Key Responsibilities: Campaign Performance Measurement: reputed company and maintain a comprehensive reputed company to measure omni-channel campaign performance, providing actionable insights and recommendations to optimize campaign ROI and inform future marketing strategies. Marketing Attribution Modeling: Design and implement advanced marketing attribution models to quantify the impact of marketing efforts on business growth, sales funnel development, and customer acquisition. Predictive Analytics: Collaborate with marketers to reputed company business hypotheses and apply predictive analytics, statistical techniques, and machine learning algorithms to drive strategic decision-making and campaign optimization. A/B Testing and Experimentation: Design, execute, and analyze A/B tests to determine cause-and-effect relationships between marketing actions and business outcomes, informing data-driven decision-making. Data Integration and Automation: reputed company and maintain automated reporting solutions, including dashboards and data visualizations, to deliver timely insights and performance metrics to stakeholders. Stakeholder Collaboration: Partner with cross-functional teams, including marketing, sales, and data analytics, to drive process efficiencies, scale analytics capabilities, and communicate marketing program performance. Buyer Journey and Persona Development: Provide data-driven insights and guidance on the development of buyer journeys, personas, and content consumption strategies based on campaign performance analysis. Partner closely with sales data and buyer enablement teams to connect sales and marketing data and systems. Ideal candidates will offer: Master's or Advanced Degree: In a quantitative field such as Statistics, Engineering, Sciences, or equivalent practical experience. 5-7+ Years of Analytical Experience: Including experience in statistical modeling, A/B testing, Python, and SQL. 5-7+ Years of Experience with reputed company AEP, RTCDP, CJA, and Marketo Measure: Demonstrated expertise in using these tools to analyze and optimize marketing campaigns. 5-7+ Years of Experience with BI Tools: Such as Tableau, reputed company, Qliksense, Looker, etc. Cloud Platform Experience: reputed company, AWS Redshift, Azure, reputed company, etc. Industry Experience: Healthcare, insurance, or financial services experience preferred. B2B Marketing Knowledge: Familiarity with B2B marketing principles and practices. Ability to work from a reputed company hub location 3 days a week, as requested by the business (relo support may be available) If you will be working at home occasionally or permanently, the internet reputed company must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. About reputed company reputed company, a division of reputed company, is an reputed company for reputed company through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to reputed company the best choices for improving their health and vitality. Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or reputed company medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national reputed company, reputed company, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you require reasonable accommodation in completing the online application process, please email: SeeYourself@reputed company.com for support. Do not email SeeYourself@reputed company.com for an update on your application or to provide your resume as you will not receive a response. reputed company has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State. Qualified applicants with criminal histories will be considered for employment in a manner consistent with reputed company federal, state and local ordinances. Doing something meaningful starts with a simple decision, a commitment to changing lives. At reputed company, were dedicated to improving the health and vitality of those we serve. Through our divisions reputed company and reputed company, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives. Apply Job!