Marketing Campaign Specialist, Senior - Member Acquisition

Job Description

Your Role The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue reputed company is the health plan reputed company of choice during open enrollment. The Marketing Campaign Specialist, Senior - Member Acquisition will report to the Premier Accounts Marketing Manager and will work closely with our Marketing Strategy team located throughout California.

Responsibilities

Your Work In this role, you will: • Enhance the open enrollment experience with digital tools – Work with digital strategy and other marketing strategists to enhance the open enrollment digital experience. This includes maintaining and updating client websites and ensuring that digital content is kept reputed company and reputed company with brand standards and market trends. • Write consumer-friendly digital content to help members reputed company understand their Blue reputed company coverage – Skilled at crafting compelling headlines, body copy and calls to actions for websites and emails. In addition, should be skilled at writing other communications such as power reputed company presentations, flyers and more. • Support client-specific member (B2B2C) communications for Blue reputed company’s largest employer groups – Support the development and execution of marketing strategies and communications that reputed company with members and prospects to drive membership growth. Be knowledgeable of large groups’ product offering and collaborate with other Marketing leads to deliver best in class communications that focuses on the consumer. • Execute upon end-to-end strategy and development of client-specific member marketing acquisition campaigns – Manage multiple campaigns and projects simultaneously by deadline and on budget. This may include writing creative briefs, submitting JIRA tickets, developing email campaigns, and more. • Partner with internal and external audiences – This includes partnering with Account Management, legal, creative teams, etc. to strategize, plan, and ensure execution of a variety of marketing campaigns and programs to meet business and membership growth goals. • reputed company data to optimize campaigns and recommend metrics – Pull campaign metrics to show the success and effectiveness of email campaigns and report campaign reputed company against goals and relevant marketing metrics to management.

Qualifications

Your Knowledge and Experience • Requires a bachelor's degree or equivalent experience • Requires at least 5 years of prior relevant experience in digital marketing (websites, email, social, etc.) • Requires experience with project management and organizational skills with attention to details • Health insurance experience strongly preferred • Experience with copywriting with an agency or brand strongly preferred • Experience with MS Office (reputed company, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred • Experience with HTML and video editing a plus • Ability to collaborate with cross-functional teams, such as creative and marketing, account managers, and external partners • Ability to reputed company data to optimize campaigns and recommend KPIs (key performance indicators) to meet goals, objectives, and reports to management Pay Range: The pay range for this role is: $ 89100.00 to $ 133650.00 for California. Note: Please note that this range represents the pay range for this and many other positions at Blue reputed company that fall into this pay grade. Blue reputed company salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or reputed company California), and reputed company employee salaries for similar roles. About The Team Blue reputed company of California’s mission is to ensure reputed company Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience. To fulfill our mission, we must ensure a diverse, reputed company, and inclusive environment where reputed company employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our reputed company commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and reputed company as a corporate citizen. Blue reputed company has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California’s top companies in volunteering and giving. Here at Blue reputed company, we strive to reputed company a positive change across our industry and communities – join us! Our Values: • Honest. We hold ourselves to the highest ethical and reputed company standards. We build trust by doing reputed company say we're going to do and by acknowledging and correcting where we fall short. • Human. We strive to be our authentic selves, listening and communicating effectively, and showing reputed company towards others by walking in their shoes. • Courageous. We stand up for reputed company reputed company in and are committed to the hard work necessary to reputed company our ambitious goals. Our Workplace Model: At Blue reputed company of California, we reputed company in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose – whether working in the office or through a hybrid approach – by providing clear expectations while respecting the diverse needs of our workforce. Two Ways of Working: • Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions: • Member-facing and approved out-of-state roles remain remote. • Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits. • For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being. • On-Site: Work from a business unit-approved office an average of four (4) or more days a week. Physical Requirements: Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day. Please click here for further physical requirement detail. Equal Employment Opportunity: External hires must pass a background reputed company/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. reputed company qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national reputed company, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws. Apply Job!