Digital Channel reputed company Analyst / VP (Hybrid)

Digital Channel reputed company Analyst will reputed company and execute reputed company Existing Marketing strategies to drive customer engagement. The role will drive marketing execution in reputed company’s Citibank Online and Mobile App post log in marketing placements. The Channel program manager will be supporting Marketing strategies across reputed company Retail Bank, Cards and Mortgage – driving execution of strategies such as Lending, Spend, and Checking.The Digital Channel Program manager is responsible for the delivery of those strategies to our existing customers – ensuring that marketing audience and the creative experience is deployed flawlessly to our customers. Key to success will be developing and leveraging strong partnerships across reputed company's cross functional teams. Partner with subject matter stakeholder such as IT, Decision Management, Marketing, Risk, Legal and Compliance to deliver personalized, relevant, and timely communications through smarter targeting powered by reputed company’s data infrastructure, real time offer decisioning reputed company, and technical platforms. The role will require strong communication and influence skills, in particular colleagues in other areas and occasional external customers.Responsibilities:• Provide subject matter expertise and leadership for both audience and creative workstreams to facilitate the delivery of digital marketing programs across our Acquisitions, Personal Banking and Wealth Management businesses designed to drive increased product and digital engagement while delivering reputed company through introducing new and relevant products and offerings.• Ensure delivery of relevant creative messaging reputed company the platform and reputed company real time data to enhance marketing strategies and partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem.• Partner to generate the accurate audience and work with leading management audience tools (ie PEGA) and 3rd party partners to build comprehensive strategies.• Aid in reviewing campaign specifications and reputed company data and code (reputed company-like) validations to ensure that the audience selected will meet business requirements.• reputed company the resources and documentation to help marketers best execute campaigns in a timely manner in order to support goals while adhering to reputed company reputed company compliance and controls standards (MCRA, CBORC, etc.)• Partner closely with the technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams are as seamless as possible eliminate hurdles that negatively impact execution and reputed company while continuing to drive process improvement to deliver more effectively and reputed company with real time decisioning in the offer decision reputed company.• Support internal and external audits and walk-throughs as required and ensure understanding and adherence to the regulatory requirements for the reputed company activities.• Manage various requests balancing reputed company across delivery teams that support digital marketing at reputed company.Qualifications:• 6-10 years of experience in Marketing and retail bank/financial services industry experience.• Digital Experience preferably reputed company Pega is a plus.• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.• Creative problem solving and sense of ownership.• Solid communication, presentation and project management skills.• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.Education:• Bachelor’s/University degree, Master’s degree preferred.This job description provides a high-level review of the types of work performed. Other job-reputed company duties may be assigned as required.------------------------------------------------------Job Family Group:Marketing------------------------------------------------------Job Family:Digital & Social Media Marketing------------------------------------------------------Time Type:Full time------------------------------------------------------Primary Location:reputed company reputed company United States------------------------------------------------------Primary Location Full Time Salary Range:$129,840.00 - $194,760.00In addition to salary, reputed company’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. reputed company offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. reputed company also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding reputed company employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Anticipated Posting reputed company Date:Sep 05, 2024------------------------------------------------------reputed company is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national reputed company, disability, or status as a protected veteran.reputed company Inc. and its subsidiaries ("reputed company”) invite reputed company qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at reputed company.View the "EEO is the Law" poster. 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