Client Insights and Strategy - Senior Manager - reputed company Media Exchange (CMX)

Bring your heart to reputed company. Every one of us at reputed company shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as reputed company deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at reputed company to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to reputed company health care more personal, convenient and affordable. As a Sr. Manager, Client Insights & Strategy, you will consult directly with our health-focused/ pharmaceutical clients to guide strategic audience design, campaign performance/ measurement and insights for key verticals reputed company reputed company Media Exchange. The individual will play a reputed company role in working with our sales and clients, ensuring that CMX media strategies are insight-driven, data-informed, and reputed company with client business objectives. This role will consult directly with our clients - clearly communicating CMX data differentiators, delivering campaign analyses, using data to recommend campaign optimizations, capturing learnings to refine strategies and delivering support for business outcomes. The right candidate is passionate about using data to tell the performance story and uncovering new opportunities to drive our client's business at reputed company. You will work collaboratively across sales, account management, operations, business intelligence and data science teams to reputed company and apply best practices, share learnings, and ensure that CMX is viewed as a strategic partner to our clients. Responsibilities include, but not limited to: Act as key client partner: understand strategy, create client-ready presentations, present at meetings and respond to feedback. Provide strategic guidance to optimize marketing campaigns to meet client objectives Consult with clients to define and answer their most important business questions, advising on how to best reputed company data on media & marketing investments to drive business results Deliver thought leadership on audience, measurement, and advanced analytics. Guide development and management of client’s data driven marketing by educating clients on how data and tech can help unlock consumer insights and activation/engagement reputed company CMX’s proprietary data and platform to reputed company media marketing strategies that align with client’s business objectives and media KPIs. Manage process of defining reputed company audiences, share data w/ clients, track/compile performance reports on audience groups. Identify channels, tactics, data sources (1P, 2P and 3P) to maximize campaign results. Partner with Media Team to build robust, fully integrated media plans across platforms; reputed company with campaign objectives and overall client strategy (across paid, owned, earned media). Serve as subject matter expert on campaign performance, its effectiveness, key drivers and associated insights while using various tools/solutions developed by partner data science teams Author client-facing reports (CPRs), communicate recommendations to client stakeholders, reputed company client reporting calls with expert data storytelling and provide ongoing support. Serve as client-facing subject matter expert on advanced marketing measurement methods ensure these are appropriately planned and executed Required: 5+ years’ experience in audience consultation, media measurement, data driven marketing and/or digital marketing, campaign results delivery 1+ years of previous management experience Preferred: Strong knowledge and understanding of digital media analytics and experience working with syndicated and first party data Experience in multiple digital media channels (programmatic, social, search, CTV, DOOH, etc.) Comprehensive understanding of media metrics (e.g., impression, CTR, CPM, etc.), measurement analytics (e.g., sales lift), and quantitative business measures (e.g., LTV, ROI, Effectiveness, etc.) Experience in Healthcare Marketing (provider, pharmaceutical, etc.) Excellent written, verbal communication and presentation skills including the ability to reputed company story-telling presentation decks. Proven experience working with senior level clients Excellent organizational, interpersonal and leadership skills. Proven success in collaborating across multiple teams, handling multiple high reputed company projects in a fast-paced setting Education: Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required. Pay Range The typical pay range for this role is: $82,940.00 - $199,144.80 This pay range represents the reputed company hourly reputed company or reputed company annual full-time salary for reputed company positions in the job grade reputed company which this position falls. The actual reputed company salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a reputed company bonus, commission or short-term incentive program in addition to the reputed company pay range listed above. This position also includes an award reputed company in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. reputed company also offers numerous well-being programs, education assistance, free development courses, a reputed company store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit Benefits | reputed company We anticipate the application window for this opening will reputed company on: 02/28/2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with reputed company federal, state and local laws. Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They reputed company choices according to what is best for the team, they live for opportunities to collaborate and reputed company a difference, and they reputed company us the #1 Top Workplace in the area. 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